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Social Media Mike Boehmer June 5, 2010
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Social MediaMike Boehmer
June 5, 2010
48 % of Americans ages 12 and older have a profile on a social networking site◦ 28% in 2008
78% teens 77% ages 18-24 65% ages 25-34 51% ages 34-44
Social Media StatisticsApril 2010 – Arbitron & Edison study
30% of Americans visit several times per day◦ 18% in 2008
Most essential◦ 42% Internet◦ 37% TV◦ 14% radio◦ 5% newspapers
62% of homes with Internet have wireless networks
45% of mobile phone owners text-message multiple times per day
Social Media StatisticsApril 2010 – Arbitron & Edison study
Anyone over 13 with valid e-mail address Can add friends, send messages, update
personal profiles to notify friends Can create profiles with photos, lists of
personal interests, contact info, other Communicate with friends through private
or public messages or a chat feature Can create and join interest and fan groups
Major social media platformsFacebook
Mainly used for professional networking Registered users maintain list of contact
details of people they know and trust in business
Users can invite anyone (site user or not) to become a connection
Users can create or join LinkedIn Groups (alumni, industry, professional, other)
Major social media platformsLinkedIn
Send and receive 140-character messages known as tweets
Displayed on author’s profile page and delivered to friends (subscribers)
Share links to Web pages, photos, videos Can restrict delivery
Major social media platformsTwitter
Video sharing Web site Allows users to view videos on Web pages
outside of the site Each video accompanied with HTML, which
can be used to embed it on page outside YouTube
Often embed in social networking pages and blogs
Major social media platformsYouTube
WordPress: open source blog publishing platform
Can download latest version from WordPress.org
Free hosting services such as WordPress.com offer easy way to deploy blog without having your own server
Blogger: easy-to-use blogging platform
Major social media platformsWordPress, Blogger…
“New Rules of Marketing and Public Relations” by David Meerman Scott
“Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” by Neal Schaffer
“33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking” by Juliette Powell
Resources
“Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World” by Pete Blackshaw
“Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition” by Andy Sernovitz
“Career Distinction: Stand Out by Building Your Brand” by William Arruda, Kirsten Dixson
Resources
Strategic Public Relations blog by Kevin Dugan
Cincinnati Social Media group on LinkedIn New Media Cincinnati Public Relations Society of America American Marketing Association
Resources
PC or Mac Laptop Smart phone
◦ Droid◦ BlackBerry◦ iPhone
Tools of the trade
