Social Media & Young Adults: Challenges & Opportunities for STD Prevention
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Transcript of Social Media & Young Adults: Challenges & Opportunities for STD Prevention
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Social Media & Young Adults: Challenges and Opportunities for STD Prevention
Amanda Lenhart
Pew Internet Project
National STD Prevention Conference
CDC
March 9, 2010
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SNS, Youth & Health Feb 2010
Methodology
Two telephone surveys both completed in September 2009:– 800 Teens 12-17 and a parent or guardian – RDD w/
cell phone sample– 2253 American adults 18 and older – RDD with cell
phone sample & Spanish language interviewing
• Adult data from December 2009 survey of 18+, also w/ cellphone and Spanish interviews and January 2010 adult survey w/ oversample of 18-29, cellphones
• 9 focus groups with teens 12-18 in 4 cities in June & October 2009
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SNS, Youth & Health
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SNS, Youth & Health
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SNS, Youth & Health
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More Millennials are cell-only
21%
41%
24%
13%
5%
% who have a cell phone but do not have a landline phone at home.Based on all adults.
All adults Millennials Gen X Boomers Silent
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SNS, Youth & Health
Texting
• 66% of all teens use text messaging
• 59 % of all adults text
• 88% of 18-29 text
• 10 = median number of texts sent by adults in past 24 hrs.
• 20 = median number of texts sent in past 24 hrs by 18-29 year olds. Teens much higher.
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SNS, Youth & Health
Gaming
• 97% of all teens play video games of some kind
• 53% of all adults 18 and older play video games
• 8% of teens use virtual worlds
• 4% of adults use virtual worlds
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More Millennials connected On the Go
41%
62%
48%
35%
11%
% who connect to the internet wirelessly using a laptop or hand-held whenaway from home or work. Based on all adults.
All adults Millennials Gen X Boomers Silent
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SNS, Youth & Health
Adults & Wireless Internet
• 55% of 18-29s go online on a cell phone | 30% of adults 30+ do
• 28% of 18-29s go online from a device other than cell phone or laptop | 10% of adults 30+ do, too.
• African-American adults more likely to go online via a cell phone than English-speaking Hispanic or whites.
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Online social network sites
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What is Twitter?
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SNS, Youth & Health
Video : Viewing and Sharing
• 52% of online adults watch videos online
• 72% of 18-29s watch videos online
• 20% of 18-29 have posted a video of themselves online
• 7% of all adults 18 and older have posted a video of themselves
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SNS, Youth & Health
Sending Sexts
• No difference by gender
• Oldest teens most likely to have sent– 8% of 17 year olds– 4% of 12 year olds
• 17% who pay for all the costs of the phone send sexts vs. 3% of others
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SNS, Youth & Health
Receiving Sexts
• Again, no gender differences and increases by age– 4% of 12 year olds– 20% of 16 year olds– 30% of 17 year olds
• Sending texts, having unlimited texting plan increases receipt
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SNS, Youth & Health
Sexting Scenarios
1. Between two romantic partners, as a part of, instead of, or as a prelude to sex – never leaves couple
2. Between two romantic partners – but shared with others
3. Between two people where at least one would like to be in a relationship – shows interest
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SNS, Youth & Health
What you need to know
• Need to know who uses a technology & how they use it before you can figure out how to use to reach folks w/ your message
• Technology is constantly changing, as is access to it
• Not all technology is a “push” technology. Opt-in is your friend
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Thanks!
Amanda LenhartPew Internet & American Life Projecthttp://[email protected]@amanda_lenhart (Twitter)
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SNS, Youth & Health
Resources
• Millennials: Confident. Connected. Open to Change http://pewresearch.org/millennials/
• Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
• Teens & Sexting http://www.pewinternet.org/Reports/2009/Teens-and-Sexting.aspx
• Teens and Mobile Phones 2004-2009 http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx
• Wireless Internet Use http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx