http://www.forbes.com/sites/steveolenski/2015/08/21/the-3-best-social-media-campaigns-of-2015-so-far/

http://webbyawards.com/winners/2015/advertising-media/campaign-categories/social-media-campaigns/

https://www.youtube.com/watch?v=TOAHBSxMBEA

https://www.youtube.com/watch?v=B9Tx6olI3l8

http://www.award-entry.nl/2014/cases/klm/happy-to-help/

http://www.socialmediatoday.com/social-networks/irfan-ahmad/2015-09-25/5-biggest-social-media-trends-2015-infographic

http://www.forbes.com/sites/jaysondemers/2014/11/19/the-top-7-social-media-marketing-trends-that-will-dominate-2015/2/

Citationshttp://www.socialmediaexaminer.com/social-media-marketing-predictions-for-2015/

http://www.forbes.com/sites/jaysondemers/2014/11/19/the-top-7-social-media-marketing-trends-that-will-dominate-2015/2/

http://www.socialmediaexaminer.com/social-media-marketing-predictions-for-2015/

http://webbyawards.com/winners/2015/advertising-media/websites-micro-sites-and-rich-media/tourism-leisure/ http://www.forbes.com/sites/steveolenski/2015/08/21/the-3-best-social-media-campaigns-of-2015-so-far/

http://webbyawards.com/winners/2015/advertising-media/campaign-categories/social-media-campaigns/