Social media workshop - The Art Business Conference · Social media marketing trends 2017 and...
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Social media amplifies the individual and the brand
Transcript of Social media workshop - The Art Business Conference · Social media marketing trends 2017 and...
Social media amplifies the individual and the brand
Social media marketing trends 2017 and beyond
• Live streaming video (Youtube, Twitter’s Periscope, Facebook live, Instagram)
• More expiring social media content (Snapchat and Instagram Stories)
• Harder acquisition of social media content (you need to work harder to build followers/likes)
• Virtual reality and augmented reality (Pokémon Go, Oculus Rift)
• More personalised content• Increased usage of social influencer
Socialmediamarketingtrends
Winning ways of using social media to build reputation
Pay attention to what's working and what's not
Use your best content: It's
Instagram, Not Instaspam
Learn the Twitter lingo
Tag. It. Up.###
Respond – don’t ignore or be
silentBe Social!
Monitor your channels and
your competitors
AlwaysreflectthecoreDNA
The flow of social media content on the web
