Social Media workshop September 19, 2019 · 2019. 9. 19. · GOALS FOR TODAY 1. At last Quarterly...

SOCIAL MEDIA WORKSHOP

SEPTEMBER 19, 2019

NCEA 2018 Convention & Expo l Cincinnati, OH l April 3-5, 2018

HOUSEKEEPING INFORMATION -Wi-Fi password: C@therdal

-Bishop will be joining us at some point during our time together.

-Restrooms

-Ask questions… trust me it is worth it!

-Notecards and pens

-Verify information on social media spreadsheets

-Coffee, water and snacks

-Please complete the survey after our workshop

-Handouts available Office of Catholic Schools communication outlets

Social media tips

Communication resources

Diocese of Palm Beach Facebook handles

GOALS FOR TODAY

1. At last Quarterly Parish Communication Strategy Meeting, voted to have Social Media Workshop

2. Collaborate with parishes and schools to use data-driven, comprehensive initiatives to reach and grow our audiences

3. Learn from one another while building consensus and growing relationships

4. Promote and clearly communicate the greater work being done in the five-county area in print and electronic forms of communication

5. Implement strategic programs to assist in branches of our Diocese reaching their goals


MEET OUR TEAM

- Jennifer M. Trefelner, APR, CPRC, Director of Communications, Marketing, and Social Media

- Elizabeth Merizzi, Creative Arts Coordinator

- Cynthia Pashley, Communications Manager

- Cecilia Padilla, Reporter, Photographer, Digital Production Coordinator


The Communications Office coordinates communications for the Bishop and the numerous Diocese of Palm Beach offices, missions, and departments, as well as all marketing and social media efforts.

The Director of Communications, Marketing & Social Media serves as the designated spokesperson for the Diocese and its entities in addition to managing media inquiries, public relations, and new marketing initiatives.

The office serves to keep the community informed of diocesan initiatives, as well as initiatives from the Florida Conference of Catholic Bishops and the United States Conference of Catholic Bishops. In addition, the Office of Communications oversees the production of the weekly televised Mass, the Florida Catholic newspaper (Palm Beach edition), Diocesan digital and printed materials and will initiate a comprehensive plan to coordinate information disseminated on the Diocesan website and social media sites.


POLL THROUGH MENTIMETER

Go to www.menti.com and wait for the code.

http://www.menti.com/


GETTING TO KNOW YOU

1. Who manages your social media?

2. Who manages someone, who manages the social media?

3. Do you have multiple people posting on the same site?

CURRENT TOOLS OF COMMUNICATION IN THE DIOCESE

WEBSITE 9 FACEBOOK PAGES

FLORIDA CATHOLIC

NEWSPAPER

TELEVISED CATHOLIC MASS

HOW WE CAN HELP YOU

1. Link for Diocese of Palm Beach announcements, news, resources: www.DiocesePB.org/bulletins

2. Event page on website (with easy upload capability) to advertise your events

3. Parish Spotlight initiative and archives on website and Facebook

4. School Spotlight initiative and archives on OCS website and OCS Facebook

5. Story idea link on website for Florida Catholic

6. Crisis communications for diocese entities, plus local, state and national statements

7. Meet our Newly Ordained Permanent Deacons, Meet our Seminarians, Meet our Recently Ordained Priests

8. Bishop’s Signature Statements released weekly

9. Strategic social media calendars created and utilized

10. Second collection letters posted

11. Sharing information you tag the DPB in on social media


2018 FACEBOOK STATISTICS

Facebook continues to be the most widely used social media platform, with 2.13 billion active users worldwide

This is a 14% increase year over year

https://zephoria.com


2018 INSTAGRAM STATISTICS

An estimated 71% of US businesses use Instagram

80% of users follow a business on Instagram

59% of 18-29 year old's use Instagram

51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.

Statistics from sproutsocial.com and Wordstream.com


2018 TWITTER STATISTICS

• Twitter has 330 million monthly active users (MAUs), about a four percent increase over last year

• Many are in college or have a college degree

• They’re likely to have above-average income

Statistics from Hootsuite.com


BEST PRACTICES

INSOCIAL MEDIA

1. Confirm your Facebook handle/username

2. Complete the “About” and “Story” sections

3. Engage with your audience

4. Conduct Research

5. Develop a Social Media Plan

6. Study your analytics

7. Schedule posts

8. Follow those you respect

9. Tag entities in your posts

10. Use hashtags

11. Review what is trending

12. Use graphics, photos, videos

13. Utilize Facebook events

Kudos to Holy Family

Catholic Church for this

creative and engaging post to

encourage two-way

communication!

Congratulations to Holy Name

of Jesus for posting their

Masses on Facebook Live!

St. Bernadette has done a wonderful

job of utilizing events on Facebook!

Flipsnack is a great way to share your

parish bulletin online. Kudos St. Mark

Catholic Church! You can also try ISSUU!

All Saints Catholic School used

the messaging document to

create the perfect caption for this

photo and used the hashtag

#DoPBSchools! Great work!

Thank you to Cardinal Newman

High School for tagging the

Diocese of Palm Beach Office of

Catholic Schools on Instagram!

St. Juliana shared the OCS

Facebook post, tagged the OCS

and added text from Messaging

Document, too! Great work!

Saint John Paul II did an excellent job of

incorporating the Something Greater branding

standards in their Open House event.

Sacred Heart School

repurposed the anniversary

post the DPB used and

created this eye-catching

post on Instagram!

St. Helen Catholic School used the Something

Greater branding with a wonderful post on

Twitter to showcase an award!

TIPS TO GROW YOUR AUDIENCE

MAKE A FLYER TO SHOWCASE WHAT COMMUNICATION TOOLS YOU HAVE

AVAILABLE. POST THIS ON ALL SITES, IN YOUR BULLETIN, E-NEWSLETTER, WEBSITE

AND MAKE HARD COPIES.

HAVE A CONTEST TO GROW FOLLOWERS. EXAMPLE: WE ARE CURRENTLY AT 100 INSTAGRAM

FOLLOWERS, HELP US REACH 200 BY THE END OF THE MONTH!

HAVE A “CALL OUT” WHERE YOU ARE ASKING QUESTIONS. EXAMPLE: POST A

PHOTO OF YOUR SON/DAUGHTER FROM THE FIRST DAY OF SCHOOL OR SHARE

YOUR FAVORITE BIBLE VERSE AND EXPLAIN WHY IT IS YOUR FAVORITE.

GENERATIONAL TRENDS

AUDITING YOUR FB PAGE

-Likes

-Reach

-Post engagements

AUDITING YOUR INSTAGRAM PAGE

- Impressions for the account

- Reach

- Profile views

- Website clicks

AUDITING YOUR TWITTER PAGE

-Top tweet

-Tweet impressions

-Profile visits

-Mentions

-Followers

- View past tweets


CREATING A SOCIAL MEDIA PLAN

1. Review your marketing pillars.

2. Identify which social media tools you will use, the administrator, audience, and frequency of posting.

3. Review your calendar for reactive and related events/activities for posts.

4. Identify proactive ways to showcase your marketing pillars through planned posts.

REVIEW: FRAMEWORK OF A SUCCESSFUL SOCIAL MEDIA PLAN

Date – posting Marketing Pillar 1 Marketing Pillar 2 Marketing Pillar 3 Other

Facebook

Audience:

Administrator:

Frequency of posts:


SCHOOL SPECIFIC INFORMATION

1. Use #DoPBSchools2. Don’t use #SomethingGreater, but rather use the words in a sentence.3. Tag OCS on Facebook, Instagram and Twitter 4. Utilize the Something Greater messaging document5. Share our OCS posts on Facebook, Instagram and Twitter6. Use Canva (let me know if you want the templates)7. Review the Google Drive or Toolkit provided


LEGALITIES

1. You have permission to take photos at events and post them on Facebook if it is not used for advertising. If you are using the photo for advertising, you must use a photo release (see website). If you post a large group photo, it is advised not to publish names. If students have signed a release from one of our Diocese schools, it is applicable to all Diocese entities

2. Utilize a Social Media Administrator Agreement. A template can be found on our Communications link on the website.

TIPS AND TRICKS

- Vimeo - Canva- Repost

It

- Flip-a-gram

- Bitable


QUESTIONS?


WHAT IS A SOCIAL MEDIA

AMBASSADOR PROGRAM?

A Social Media Ambassador Program empowers trusted liaisons to serve as your eyes, ears and megaphones.

This allows for your content to be shared quickly due to an increased virality as well as building a strong brand through authentic endorsement.


WHAT ARE THE GOALS?

Program Goals:

1. Virality

2. Authentic Endorsement


HOW TO CREATE A PROGRAM

Find trusted liaisons by

watching your social media traffic

Meet to introduce the program

Train them with your social media

strategies

Check-in on a regular basis

Learn their suggestions

Watch what they post

Study your analytics

Grow more ambassadors


WAYS TO BEST UTILIZE SOCIAL MEDIA AMBASSADORS

ASK THEM TO SHARE THE CONTENT YOU

POST, INCLUDING THEIR OWN WORDS

ASK THEM TO INVITE “FRIENDS” TO

FACEBOOK EVENTS

ASK THEM TO TAG “FRIENDS” IN POSTS

ASK THEM TO “REVIEW” YOUR PAGE

ASK THEM TO “CHECK IN” WHEN THEY ARE ON

SITE

Social Media workshop September 19, 2019 · 2019. 9. 19. · GOALS FOR TODAY 1. At last Quarterly...

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