PRG/PPG Chairs’ Network Social Media workshop

@NHSELRCCG

•Recognise the Social Media opportunity•Debunk myths about Social Media skills •Practice Social Media behaviours•Understand Social Media channels •Begin to build Social Media relationships•Produce good Social Media content

Session Learning Aims

Recognise the Social Media opportunity

The change challengeWhat would persuade you to support changes in your local NHS services?

Source: NHS Confederation survey - Autumn 2014

You said there were changes to your local NHS service within the last 5 years you strongly supported/opposed. Did you undertake any of the following forms of action to express your views?

Source: NHS Confederation survey - Autumn 2014

The change challenge

You said there were changes to your local NHS service within the last 5 years you strongly supported/opposed. Did you undertake any of the following forms of action to express your views?

Source: NHS Confederation survey - Autumn 2014

The change challenge

So what does that tell us of the opportunity?

• Local people want to be involved in informed debate about their NHS and are open to argument and persuasion about the case for change

• They trust information from their local NHS and its staff - and particularly fellow patients

• They value engagement from the NHS via consultations, surveys, staff views and social media

• By combining social media with surveys, consultations and open dialogue with local patient groups - the NHS can help meet the preferences of the majority of local people

Debunk myths about Social Media

skills

Let’s learn about YOUHow many of you have…

Created a presentation?Delivered a presentation?

Watched a DVD?

Taken a picture?

Delivered a speech?

Created an e-mail group?

Sent and cc’d an e-mail?Forwarded an e-mail?Added an attachment?

Done a Q & A session?

Recorded a series?

Been part of a team?Shared some news or gossip?

Let’s learn about YOUSent a tweet?Retweeted a tweet?

Watched a video?

Created a video?

Listened to a Podcast?Presented a Podcast?

Downloaded a presentation?Uploaded a presentation?

Created a LinkedIn profile?

Posted a LinkedIn status update?

Created a Facebook profile?Created a Facebook Page?

Joined a LinkedIn Group?

Followed others?Invited others to follow?

Subscribed to a channel?

Shared a photo?

Used Tweetdeck?

How many of you have…

Let’s learn about YOUALL the skills you need for these…

Are involved in doing these

They simply need applying in new ways

Practice Social Media behaviours

Cluedo

324 possible permutations

Cluedo

• it’s all about following and being followed

•engagement brings rewards and recognition and response

•Tell it small, tell it often

Understand Social Media channels

Horses for Courses

LinkedInVimeo

Podcast

Twitter

Google Hangouts

Instagram

Skype

Pinterest

Whatsapp

Vine

Slideshare

Horses for CoursesInstant/Immediate Permanent/Long Term

News

Pictures

Facts

Videos

Chats

How are NHS orgs using Social Media?

© jbmccrea

Begin to build Social Media relationships

Tomorrow People

Tomorrow People

If you could ‘jaunt’ around your national and local organisations, local stakeholders and local people, read what they were thinking and plant ideas in their heads, who would you wish to engage with?

Tomorrow People

•Follow their social media presences

• Invite them to follow you•Regularly send them relevant content

Tomorrow People

•The Tomorrow People had a super-intelligent computer called ‘Tim’

•WE have TWEETDECK!

Produce good Social Media content

Attention Grab

Attention Grab

Name me three reasons why you would choose one channel’s or organisation’s

content over another

Attention Grab

It’s all about the NEW 3 Rs

X•Recent•Relevant•Rewarding

XWordsare trumped by

•Recognise the Social Media opportunity•Debunk myths about Social Media skills •Practice Social Media behaviours•Understand Social Media channels •Begin to build Social Media relationships•Produce good Social Media content

Session Learning Aims

PRG/PPG Chairs’ Network Social Media workshop

@NHSELRCCG