Social Media Workshop - Basics and Protips
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Nice World Technology Training Social Media Workshop Class One Facebook, Twitter and More Instructor Peter (NICE) Mitchell [email protected] URL www.niceworldtech.com Monday, July 15, 13
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Transcript of Social Media Workshop - Basics and Protips
Nice World Technology Training
Social Media WorkshopClass One
Facebook, Twitter and More
InstructorPeter (NICE) [email protected]
URLwww.niceworldtech.com
Monday, July 15, 13
Keeping up with social• Social media is not a new thing
- The many to many paradigm- The Well
• Learn how to learn- Create a second identity - Learn by testing- Use multiple browsers and clear cache
• Subscribe to the right resources- Facebook News- Inside Facebook- Official Twitter Blog
Monday, July 15, 13
Keeping up with socialCheck yourself out
You may be surprised at what you’re sharing
Monday, July 15, 13
Facebook is changingAdvertisers want really rich things like big pictures or videos, and we haven’t provided those things historically”
- Mark Zuckerberg New York Times, March 2013
“
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Facebook is changingTimeline changes - January 2013
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Facebook is changingWhat are you doing? - April 2013
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Facebook is changingStar ratings - May 2013
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Facebook is changingPage insights - June 2013
Monday, July 15, 13
Facebook basics“I already know how to post stuff on Facebook”
- Social Media Student
Monday, July 15, 13
Facebook basicsTag friends and pages
Monday, July 15, 13
Facebook basicsUse the @ symbol to start a tag
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Facebook basicsLocation location location
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Facebook basicsWhat are you doing? Object mapping!
Monday, July 15, 13
Facebook basicsI am now linked to Harry Potter for
all eternity in the social cloud
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Facebook basicsYou’re all done!
or, are you?
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Facebook tips
Annotated Guide to Facebook Success
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Annotated Guide to Facebook Success
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Annotated Guide to Facebook Success
Monday, July 15, 13
Annotated Guide to Facebook Success
LIVE DEMO
1. Tag2. Hash3. URL
Let’s do this!
Monday, July 15, 13
Facebook pro tips
Monday, July 15, 13
Facebook pro tips
Use the “highlight” featureEmbiggen graphics on your wall
Monday, July 15, 13
Facebook pro tips
Use the “highlight” feature
BOOM!
Monday, July 15, 13
Facebook pro tips
Use the “highlight” feature
On mobile, not so much
Monday, July 15, 13
Facebook pro tips
Create image macros
“A rule or pattern that specifies how a certain input sequence should be mapped to an output sequence”- Wiki
Monday, July 15, 13
Facebook pro tips
Create image macros
Why your Facebook feed is crammed withvisual gags - Slate
• Algorithym changes• Larger display• Meme generators
Monday, July 15, 13
Facebook pro tips
Tell a story with your gallery
Monday, July 15, 13
Facebook pro tips
Schedule a post to appear later
When?
- Saturday 12pm- Wednesday 3pm
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Facebook pro tips
Get creative with your timeline cover
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Facebook pro tips
Monday, July 15, 13
Facebook pro tips
Monday, July 15, 13
Facebook pro tips
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Facebook pro tips
Here’s howBest image sizesfor your FacebookTimeline page- GroSocial
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Facebook pro tips
Use a short url to push messageURL shorteners- Bit.ly- Fur.ly- Moourl.com
Monday, July 15, 13
Facebook pro tips
Use Facebook video effectively
Tag the subjects in your video
- Tag the update- Tag the video- Here's how
Monday, July 15, 13
Facebook pro tips
Use Facebook video effectively
Edit the video thumbnail
Monday, July 15, 13
Facebook pro tips
Use Facebook video effectively
Monday, July 15, 13
Facebook pro tips
Use Facebook video effectively
Monday, July 15, 13
Facebook pro tips
Use integrated web tools
SoundCloud Facebook
Monday, July 15, 13
Facebook pro tips
Pay for a promoted post
Organic content is limited by EdgeRank• Affinity - relationship between users• Weight - type of story• Time - how recently an action was taken
Monday, July 15, 13
Facebook pro tips
Pay for a promoted post
"Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post." - Facebook
How to create a promoted post
Monday, July 15, 13
Social media strategy
Monday, July 15, 13
Social media strategy
Create Alliances
Use the like tool on content and comments
Monday, July 15, 13
Social media strategy
Create Alliances
Use the mention feature
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Social media strategy
Include a call to action
“Which is better: Harry Potter or Twilight?”
“Which is better: Harry Potter or Twilight? Tell us in the comments!”
“My hampster fell into the garbage disposal. Click Like if you will miss him.”
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Social media strategy
Create content that is shareable
Rules
• Make content that is useful• Provoke a conversation• Strike an emotional chord• Help visitors define themselves • Help visitors look smart• Be funny
Monday, July 15, 13
Social media strategy
Create content that is shareable
Techniques
• Use imagery• Keep it short• Write a tight-fighting headline• Track your results
Monday, July 15, 13
Social media strategy
The 80/20 rule
Use the Pareto principle
"80% of your sales will come from 20% of your customers."
“80% of your content should be about or from other people, and only 20% of your posts should be about yourself.”
The Social Media Hat
Monday, July 15, 13
Social media strategy
Practice good etiquette
Dos and Don’ts
• Do reply to comments• Do be careful of tone• Do set exclusive events to “private”• Do tag lightly• Don’t poke unless you’re under 14• Don’t be intentionally vague• Don’t overshare• Don’t vent• Don’t do chain status updates• Don’t delete friends
Monday, July 15, 13
Social media strategy
Use brand appropriate tone
The right tone of voice
“social media networks were created for individuals, not for companies. Thus, it is imperative to be authentic, approachable, inclusive, expressive, and to keep your ears open, just as you would with any conversation.”
Develop your brand’s voice by looking at it as a personality rather than a company.
Monday, July 15, 13
Social media strategy
Use brand appropriate tone
Creating a social media style guide
• Be friendly, approachable and responsive.• Use inclusive language (us, we, you)• Talk like a person, not a press release• Be honest; don’t feign omniscience• Be expressive, when appropriate. • Find opportunities to naturally build engagement hooks into your posts
Monday, July 15, 13
Good or bad?Let’s discuss the following FB posts
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Good or bad?
Monday, July 15, 13
Good or bad?
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Good or bad?
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Good or bad?
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Good or bad?
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Good or bad?
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140 tweaksTwitter started as an SMS tool, limited characters to allow for message and header.
What is it today?• Subscription service, alternative to RSS• One to many & one to one communications• Multimedia aggregation platform
Monday, July 15, 13
Twitter basics“Twitter is so easy, you have to do it”
- Stan Schroeder, Mashable
Monday, July 15, 13
Twitter basicsHello world! I can delete me (kinda)
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Twitter basicsShare and embed, very cool
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Twitter basicsShare via email
Monday, July 15, 13
Twitter basicsYou’ve got mail
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Twitter basicsYou’ve got embed
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Twitter basicsTwitter is all about hypertext
Monday, July 15, 13
Twitter basics...and increasingly about integrated content
(this is a twitter card)
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CommunicatePublicly private conversations
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Twitter and smsWith SMS you can ramp up your one to one communications within the Twitterverse.
Communicate
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Twitter and sms
Communicate
Using desktop web interface, go to gear icon
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Twitter and sms
Communicate
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Twitter and sms
Communicate
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@reply
Communicate
Start tweet with @reply, it will send the tweet to the individual not to your followers.
It will however, be visible on your wall and in Twitter search.
Monday, July 15, 13
@reply
Communicate
If you follow both the sender and recipient of an @reply it will appear in your feed.
Monday, July 15, 13
.@reply
Communicate
Some users start an @reply with a period (.) this will turn an @reply into an @mention so the tweet will be sent to their own followers.
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@mention
Communicate
@mention will appear on the recipients “connect” tab. They may also get an email, depending on their settings.
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Direct message
Communicate
d username will send a direct message to a user if you both follow each other.
Monday, July 15, 13
Direct message
Communicate
d username will send a direct message to a user if you both follow each other.
Monday, July 15, 13
Direct message
Communicate
d username will send a direct message to a user if you both follow each other.
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Promote
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Identify influencers
Promote
Twitter users who can make an impact • Have many followers (volume)• Have the right followers (niche)• Are often re-tweeted (high value content)
How to find?• Native tool search.twitter.com• Free tools klout.com kred.com• Paid tools Radian6 (salesforce)
Monday, July 15, 13
Follow
Promote
I’ve been followed, it’s the best thing ever!
Monday, July 15, 13
Follow
Promote
I have been followed! It’s in my “connect” tab
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Follow
Promote
Be aware of your follower to friend ratio
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Follow
Promote
Check your follower to friend ratio here
My ratio is terrible :-(
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Reach out
Promote
@reply to influencers, be helpful
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Reach out
Promote
@mention influencers, start conversations
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Reach out
Promote
@mention influencers, start conversations
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Reach out
Promote
Thank you for noticing me! 7 ways to thank someone for RT
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Retweet
Promote
I’ve been retweeted! It’s the best thing ever!
Monday, July 15, 13
Retweet
Promote
I’ve been retweeted! It’s the best thing ever!
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Favorite
Promote
Easy way to show your support and be noticed
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Favorite
Promote
The user may get an email message
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Favorite
Promote
They may see your action in the “connect” tab
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Build lists
Promote
Lists are primarily a tool to organize...
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Build lists
Promote
Lists can also be used for outreach
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Campaign
Promote
Increase momentum before an event by retweeting event-related content
Monday, July 15, 13
#hashtag#Hashtag• Aggregate conversations (tool)• Meta-concept (idea)
What’s it good for?• Start or join a topic• Host or join a chat• Organize your own content• Be found• Useful hashtag tools
Monday, July 15, 13
JargonTwitter BotsFailWhaleFTW (for the win)IMO (in my opinion)OH (overheard)HT (heard through)RT (retweet)via (an idea from)
Official Twitter Glossary
Monday, July 15, 13
Twitter pro tips
Monday, July 15, 13
Design tipsCreate a custom background image
Twitter pro tips
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Design tips
Get clever with your profile image• Face front• Headshot (mostly)• Appealing• Good lighting• Creative
Twitter pro tips
Monday, July 15, 13
Design tipsProfile picture and header image together
Twitter pro tips
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Tweet strategically
Twitter pro tips
Tips from Dan Zarella
Monday, July 15, 13
Tweet strategically
Twitter pro tips
Monday, July 15, 13
Tweet strategically
Twitter pro tips
Monday, July 15, 13
Tweet strategically
Twitter pro tips
Monday, July 15, 13
Tweet strategically
Twitter pro tips
Monday, July 15, 13
Tweet strategically
Twitter pro tips
Monday, July 15, 13
Twitter keysAdd UTF-8 characters (sparingly) how to
Twitter pro tips
Monday, July 15, 13
Twitter keys
Twitter pro tips
LIKE THE COOL KIDS DO!
Monday, July 15, 13
How urls are treated
• URL’s are truncated to 22 characters• All URL’s are shortened using t.co• Bad news for bit.ly
Twitter pro tips
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Add images to tweets
Twitter pro tips
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Add images to tweets
Twitter pro tips
Monday, July 15, 13
Add images to tweets
Twitter pro tips
Monday, July 15, 13
Use integrated platforms
Twitter pro tips
Soundcloud integrates nicely with Twitter
Monday, July 15, 13
Use integrated platforms
Twitter pro tips
So does YouTube
Monday, July 15, 13
Use integrated platforms
Twitter pro tips
Twitter cards, photos, videos, music, article extracts, app downloads
Monday, July 15, 13
Cool tools
Monday, July 15, 13
Desktop appsTweetdeck and more
Cool tools
Monday, July 15, 13
Mobile appsTwitter, Twitteriffic, Tweetbot, Plume
Cool tools
Monday, July 15, 13
More appsIntegrated content apps: Path
Full circle marketing apps: HubSpotCrazy cool apps: IFTTT.com
Cool tools
Monday, July 15, 13
Cross media strategySocial is not a tactic, it’s an ingredient
• Promote across platforms, web, email, etc.• Atomize your content, more is more• Integrate social into virtual and meetspace • Create full circle campaigns
Monday, July 15, 13
Worshop TwoEXTEND REACH• Website integration techniques• Recruitment and activation tools• Email newsletter tips
PRODUCE EVENTS• Leverage social to supercharge events• Field media production how-to
CREATE CONTENT• Tools to make great content for social• Best techniques for YouTube
Monday, July 15, 13
