Social Media (What's it for?)
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Proven Solutions for Financial Advisors Finetooth Consulting has developed a unique consultative approach to market research and business execution. This niche strategy, coupled with our retail and corporate background in the Broker-Dealer space assures our clients of a solid business transition. Our goal is to develop profitable business solutions for Financial Advisors & Registered Investment Advisors. The members of Finetooth have managed the transition of over $169,000,000 in GDC in the past 6 years. The only thing that is constant is change and this is certain for the ever-evolving internet and the social media outlets. It is no longer enough to be an expert salesman or a good investment planner. Wealth Advisors need to hone a new skill set which is spreading rapidly throughout the investment management industry, marketing via online social networks (Facebook, LinkedIn, etc.) This edition emphasizes the importance of developing a strategy to effectively use social media services to enagage your clients and prospects. We sincerely hope that you enjoy this edition and can utilize it to better your business strategy. Warm regards, Saliq Khan Director of Research Message From Saliq Khan
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Transcript of Social Media (What's it for?)
Proven Solutions for Financial Advisors
Finetooth Consulting has developed a unique consultative approach to market research and business execution. This niche strategy, coupled with our retail and corporate background in the Broker-Dealer space assures our clients of a solid business transition. Our goal is to develop profitable business solutions for Financial Advisors & Registered Investment Advisors. The members of Finetooth have managed the transition of over $169,000,000 in GDC in the past 6 years. The only thing that is constant is change and this is certain for the ever-evolving internet and the social media outlets. It is no longer enough to be an expert salesman or a good investment planner. Wealth Advisors need to hone a new skill set which is spreading rapidly throughout the investment management industry, marketing via online social networks (Facebook, LinkedIn, etc.) This edition emphasizes the importance of developing a strategy to effectively use social media services to enagage your clients and prospects. We sincerely hope that you enjoy this edition and can utilize it to better your business strategy. Warm regards,
Saliq Khan Director of Research
Message From Saliq Khan
Know your audience
Understand your objectives
Create a clear message
Have a strategy to convey the message
Utilize social media outlets
Review results & change strategy if necessary
Wealth Advisor Letter: August 3, 2009 Social Media (What’s it for?)
Practice Management | Asset Management Saliq J. Khan, CRPC® | Director of Research
Every few months there is an uproar about yet another new social media outlet. Many have heard of the popular names such as Facebook, LinkedIn and Twitter, but only a few understand how to utilize the full capabilities of these marketing tools. Being competent about these services is only a piece of the overall strategy; a high caliber Wealth Advisor has to understand the message which he hopes to convey to his clients. Are you using these channels to find leads, converse with clients, build loyalty or counter negative press? Without knowing what you want to accomplish it will be difficult to compile a clear and concise message. If the tools provided by these giant social media companies is not enough to accomplish what you envision, starting your own blog or a website to showcase your aptitude would surely be a beneficial route. These online blogs are a cheaper form of subscription based publications and allow you to engage your clients and prospects. Enabling you to connect with your niche market, the age of social media can help you deliver your message in a prompt and direct manner. Many research and consulting firms have demonstrated that there is a significant ROI from utilizing these social networks. If you don’t believe in their findings and think that you can uncover other ways of engaging your clients, then I would encourage you to do what you feel comfortable with. I must warn you that you may lose out on potential clients when they are unable to find you via the internet and are unable to learn about your background and the services which you can provide. We, at Finetooth Consulting, have created a quick and easy chart to follow to take advantage of these popular services and enhance your practice.
Your clients and prospects are expecting you to provide them with every service which other advisors claim to provide and employing these new marketing and social utilities is one manner in which you can keep pace with other Wealth Advisors, while engaging your clients. Such aggressive marketing activities will help you retain your current clients and may aid in your prospecting efforts.
Ryan Shanks Founder & CEO Massachusetts 413.754.3254 [email protected]
Dan Lovelace Managing Director Texas 214.641.9207 [email protected]
Craig Enderlin Managing Director Texas 830.456.1443 [email protected]
Ned Van Riper Managing Director Ohio 614.210.0237 [email protected]
Aaron Hasler Managing Director Minnesota 612.208.0653 [email protected]
Saliq Khan Director of Research Ohio & Indiana 614.975.6312 [email protected]
Proven Solutions for Financial Advisors
The opinions expressed here are solely that of the original author. This is not intended to be relied up as a forecast, research advice, recommendation, or solicitation to buy or sell any securities. The opinions expressed are as of the date above and are subject to change. The information is derived from sources deemed to be reliable, and are not guaranteed as to accuracy. The information contained in this paper is based upon or derived from information generally available to the public from sources believed to be reliable. Past performance is no guarantee of future results. Reliance upon information in this material is at the sole discretion of the reader.
