Lauren Alexanderson, Amy Cotter and Rebecca Shore, Co-Chairs Social Media for Global Health

Social Media Week 2013 | Washington, DC

Benchmarking: Stop Comparing Apples to Potatoes

Agenda

• Social Media for Global Health working group• Benchmarking Survey • Communication Platforms• Culture of data and measurement• Limitations• Small Group Activity• Q&A• Raffle

Social Media for Global Health (SM4GH)•Interagency working group•Quarterly•http://knowledge-gateway.org/socialmedia/

Social Media for Global Health and Development Benchmarking Survey

https://s.zoomerang.com/s/socialmediabenchmarking•45% Projects•Mostly communications staff

Communication Platforms

Culture of Data and Measurement

Limitations to Success

1 7 . 9 %

6 0 . 7 %

1 4 . 3 %7 . 1 %7 . 1 %

4 7 . 6 % 4 5 . 2 %

0 . 0 %

C r a w l W a l k R u n F l y

W h a t d o y o u t h i n k i s y o u r P r o j e c t ' s o r O r g a n i z a t i o n ' s s o c i a l m e d i a a d o p t i o n ?

P r o j e c t O r g a n i z a t i o n

• Introduce yourself, what org/project you work on and your role.

• What channels are you using for social media? And why?

• Think about the themes and ideas from the day and try to incorporate them.

Small Group Activity

Question and Answer

THANK YOU!The creation of the benchmarking survey would not have been possible without the help of; Beth Kanter, Rupali Limaye, Tom Murphy, & Saori Okubo.

For more information, Join SM4GH: http://knowledge-gateway.org/socialmedia Or please feel free to contact: Rebecca Shore, rashore@jhuccp.org Amy Cotter, acotter@kmsgh.org Lauren Alexanderson, lauren_alexanderson@jsi.com