TWITTER FOR SMEsTIPS FROM THE TRENCHES

Dimeji Mudele

OUTLINE

LEAD GENERATION

PRODUCT PROMOTION & SALES

CORPORATE REPUTATION MANAGEMENT

ISSUE ADVOCACYANALYTICS & INTELLIGENCE

CUSTOMER SERVICE

WHAT IS SOCIAL MEDIA ?

“Twitter is not a Technology, it’s a Conversation; and its happening with or without your brand. It is

happening right NOW” - Dimeji Mudele

CORPORATE REPUTATION MANAGEMENT

- Username- Clear and Informative Summary- Profile photo- Creative use of cover photo- Link to your website

BRAND PROFILE

SOCIAL LISTENING

PUBLIC RELATIONS

SENTIMENT ANALYSIS

- Announcements- Research- Networking- Real-time expert opinion and event activation

- Tone- Brand Health- Competitive research

- Twitter search- Twitter lists

Cover image can carry current campaign or promotion

Profile Photo should carry image logo for corporate brands and headshot for individuals

#CASESTUDY

PRODUCT PROMOTION & SALES

ATTRACTCLOSE

CONVERTDELIGHT

- Coupons, Campaigns, Contests, Content

-Lead generation card, Extension card, Landing page

- Products, Store front, Email Marketing solution

- Discounts, Content, Customer service, Resell

LEAD GENERATION

TOOLS CONTENT

AUDIENCE TARGETING

- Twitter Lead generation card- Landing page (blog, sales page etc)- Url shortener (bitly.com, goo.gl)- Email solution

- Clear- Compelling- Include exclusives (with words like Get, Win,

Enter, Receive, Find and Sign)- Onboarding email as follow-up on Lead

- Interest- Keywords- Followers- Television- Geography and Language- Device

BUDGET

- Customer Value- Bidding- Cost per Lead- Expected ROI

CUSTOMER SERVICE

30% of Brands on twitter have a dedicated handle for customer service – Simply Measured

Relationship Management

CrisisManagement

Response

Quality assurance Customer

ISSUE ADVOCACY

BRINGBACKOURGIRLS# EBOLA#

ANALYTICS & INTELLIGENCE

TOOLS

- Hootsuite- Sprout Social- Blitz Metrics- Tweroid- Simply Measured- KISSmetrics- Buffer- Social Mention- mention.com- Google alerts- Google analytics- Twitter analytics

- Profile Analytics & Audience Insights

- Content & Campaign Performance- Brand & Hashtag Monitoring- Cross-Channel Analysis- Competitive Analysis &

Benchmarking- Social Advertising Analytics

ANALYSIS METRICS

- Reach- Impressions- Engagement rate- Clicks- Conversions- Retweets- Favourites- Marketing spend- Spend/Buyer- ROI

T W E E THINK RITE NGAGE XPLORE RACK

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@DimejiMudele

www.socialmediatechie.com

08030559479

Dimeji Mudele