Social Media: Vanity vs Sanity – Develop Conference 2016
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Transcript of Social Media: Vanity vs Sanity – Develop Conference 2016
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social media VANITY vs SANITY
Natalie Griffith, CEO, Press Space @NatlgPressSpace
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700games released on Early Access since ’13
1bnmobile/tablet players worldwide
> 9concurrent
users in March ’15
Steam passed
m
bn665games downloaded in Q1 ’16
** Sources: Ukie Video Games Fact Sheet; Deloitte/ISFE Mobile Games in Europe Innovation in the European Digital Economy, Sep 2015
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quality vs quantity
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A
B
CD
E
chieve?What do you want to
uild a plan
ontent countmake youroes it work?
volveBe ready to
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Achieve?
What do you want to
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money sales exposure investment recruitment partnerships experience knowledge
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Build a plan
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Networking/connecting Facebook LinkedIn Snapchat WhatsApp Game forums In-game social features
Entertainment/learning YouTube Twitch Periscope Facebook Live Vine
Lifestyle Instagram Pinterest Snapchat (especially custom emojis & filters)
News & information Twitter Tumblr Reddit RSS Game blog Game website Email
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Content countmake your
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Awareness
Interest
Desire
Action
Loyalty
A
I
D
A
A I D A
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AIDA vs social channels SkySaga
A
I
D
A
Awareness
Interest
Desire
Action
Loyalty
Game info
Sign-up
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Does it work?
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facebook tip 1
regular posting schedule
facebook tip 2
don’t repost too quickly
facebook tip 3
bank good reach ahead of important posts
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facebook tip 4
choose the best times
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facebook tip 5
mix up media types
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facebook tip 6
video performs best – but keep it nativefacebook tip 7
use subtitles
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facebook tip 8
pay attention to what facebook cares about
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facebook tip 8
pay attention to what facebook cares about
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Evolvebe ready to
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Jan 14 Begin prototype development Feb 14 Twitter/Facebook/website Mar 14 First public show – Rezzed Apr 14 Launch Twitch/Gadget Show May 14 IndieDB/MCM Comic Con/ Steam page/forum Jun 14 Radius Festival/Kickstarter Jul 14 Steam demo/end Kickstarter Aug 14 Beta forum Dec 14 Public forum
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A
I
D
A
AIDA vs social channels SkySaga
Awareness
Interest
Desire
Action
Loyalty
Game info
Sign-up
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A
B
CD
E
chieve?What do you want to
uild a plan
ontent countmake youroes it work?
volveBe ready to
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@NatlgPressSpace www.PressSpace.net
thank you!
resources www.PressSpace.net/Develop2016
Thank you to Radiant Worlds, Evil Twin Artworks, Skinny Lister and Payload Studios