Social Media Uses By John Deere
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SOCIAL MEDIA USES BY JOHN DEERE Joe Calderone Comm 380
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Transcript of Social Media Uses By John Deere
SOCIAL MEDIA USES BY JOHN DEERE
Joe Calderone
Comm 380
JOHN DEERE “MACHINE FINDER”
System for owners looking to sell their used John Deere equipment
Uses Facebook, Twitter, a Blog, and YouTube to promote “Machine Finder”
All news topics industry related
Not very personal, mainly just links posted and occasional “thank you” to users who re-tweet
Mainly used to promote blog and other social media outlets
No real promotion of used John Deere equipment
Integrates Twitter feed and blog posts, all things posted on Twitter & blog automatically posted onto this page
All links within the page redirects users to “Machine Finder” website
Users allowed to post fan photos of “classics” allowing for collaborative correspondence
Users also encouraged to invite friends to become “fans”
John Deere advertising posted onto side
YOUTUBE
YOUTUBE
Various “webisodes” posted to inform consumers
Many links redirecting users to “Machine Finders” blog
Account also favorites other various industry related videos dealing with John Deere equipment
Very in personable connotation tone
