Female Directors and Tax Aggressiveness of Listed Banks in Nigeria
Social Media Usage by Banks in Nigeria
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18-Sep-2014 -
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Economy & Finance
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Transcript of Social Media Usage by Banks in Nigeria
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Banks in Nigeria
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WhySocial Media?
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“Social Mediais the BIGGEST shift since the Industrial Revolution”
Erik Qualman, Socialnonmics
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• The Old Way of Advertising is no longer working Like it used to.
• 86% of viewers don't trust traditional advertising any longer
• The Largest Newspapers are Experiencing Record Declines in Circulation
• Only 18% Of traditional TV campaigns generate a positive ROI
• 96% of Millennia's have joined a social network.• Social Media is the number one ACTIVITY ON THE
WEB
Why Social Media
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How fast isSocial Media CATCHING ON?
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38 YEARS To reach 50 million listeners
RADIO
13 YEARS to reach 50 million viewers
TELEVISION
4 YEARS To bring 50 million people online
INTERNET
200 MILLION IN LESS THAN 12 MONTHS!
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What are people saying about your brand on social media?
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The average user spends more 55 minutes a day in Facebook alone which results to 6.5 hours a week
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Companies that are both deeply and widely engaged in social media
significantly surpass their peers in both revenue & profit
Studies show that company sales with the highest levels of social media activity grew on average by +18%
While those companies with the least amount of social media activities saw their sales decline by -6%
+18%
-6%
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Facebook Usage by Banks in Nigeria
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Research proves that GTBank is leading in Social Media within the
banking industry in Nigeria.
Don’t be left behind, join the train.
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ROI
Investment ₦ ₦
•Time•Manpower•Technology•Expertise
Implementation
•Developing Strategy•Embedding Social Media in integrated marketing campaigns•Building relationships•Learning
Impact
•Web Traffic•Conversions•Impressions•Social mentions•Press•Fans/Followers/Friends
Financial Gain ₦
•Revenue•Transactions•New Customers