Social Media Trends in 2016 - What's New?
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Transcript of Social Media Trends in 2016 - What's New?
Social Media TrendsWhat’s new in 2016?
By Mindie Burgoyne
• Live Broadcasts• Live Streaming• Video Chats• Periscope, Meerkat,
Blab• People prefer video
Live Action - Video
Other People Sell Your Stuff
• People want it “real”• Inbound messaging through
SM• Curated Topics• Platforms have higher
intelligence• Leveraging the Paid Features
More Trends …
What’s NewWith these platforms?
Twitter• “Moments”• Periscope Platform• Blab Platform• Best of Tweets• Pictures (landscape)
Instagram• Switching between multiple
accounts• More culture focused / less
“brand”• Direct Messaging got better• Quick Shares to people and
groups
YouTube• More outlets for watching
(Smart TVs)• Stronger ranking in Search
Engines• More people want to watch
than create• Average viewing times are
getting longer• Google Hangout growing• Getting easier to integrate with
web pages
Pinterest• Massive
growth• 1 Billion
Boards• 50 Billion Pins• Huge Factor in
Searches• New Visual
Search Tool
FACEBOOK• Video Focus is growing• Live streaming is coming• Video in profile pic• Organic sharing down• Pages only useful for paid ads
10 Step Plan for Greater Exposure to your Author Brand
1.Define your brand• You books don’t talk – you do• You are the brand• What are 3 questions readers
would ask about you after reading your work?
2.Pick Your Channels• You can’t us them all• Choose 2 or 3 that work for you• Make Video be one of them
3. Post Regularly• Allows for more engagement• Builds the image and brand• Keeps your posts showing up
4. Post Your Own Stuff• Link to your blog post,
podcasts, etc.• Take advantage of smartphone
features• Post engaging content• Respond - interact• Be the first to post info in your
niche
5. Video Video Video• Real Time Content,
spontaneous• Opinions, interviews• 2 to 5 minutes• Consider “How you write”
videos• Consider Hangouts, Chats,
Blab
6. Only use images on Twitter• Images should be
Landscape• Also use Periscope
Video
7.Make Images Pinable• Have some Portrait
images• Use keyword Alt tags• Use Canva to spice up
images• Use the “Pin” widget on
blog
8. Be Responsive• Reply to comments• Answer questions posted through
SM Messaging• Deliver content people want or
need• Selectively interact – target
people
9.Update your Bio• Headshot• Who you are – what you write• How to contact you• Link to your blog or webpage• Keep an Amazon Author page
10. TEST What Works• Watch and count the shares,
LIKES, retweets, etc.• Post what gets the most
engagement• Try a promotional Ad• Don’t be Boring• Direct Selling – “read my blog” or
“buy my book” is direct selling – it’s boring at best.
Questions?