Social Media Training and Information Session Marissa Sollows - FCNB.
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Transcript of Social Media Training and Information Session Marissa Sollows - FCNB.
Social Media
Training and Information Session
Marissa Sollows - FCNB
Agenda
• What is social media?• How does it work?• Where is everyone?• Can we be friends?• The good, the bad and the ugly.• To save or not to save?
What is Social Media
• A tool, not a solution• An opportunity for:– Networking– Strengthening and building relationships– Targeted branding and messaging– Building trust
How does it work?
• Free social network• Share photos, videos, text content• Follow , “Like” and “Friend” individuals,
companies, organizations or causes• Host events• Advertise and promote content• Accessed on desktop or mobile
• Pictures/video• Conversation starters• Comments are key!• Who is your audience and what do they
expect?
FCNB’s Facebook
• Visual posts and fraud warnings and alerts resonate best with our followers
• Short updates (Tweets) of 140 characters or fewer
• Share photos, links, video and text and “Retweet” content from 3rd parties
• Quick source of “as it happens” news• Accessed on desktop or mobile devices
• What makes people click?• How can you get a
reader interested in your news release or blog post?
• Use hashtags wisely
• Customer service tool• Time is the of the essence
• Professional network• Positioning for authority• Recruiting• Lots of accounts,
least used
Where is everyone?
Where is everyone?
F: 60%M: 59%
F: 25%M: 37%
F: 18%M: 14%
F: 22%M: 27%F: 21%
M: 6%
Where is everyone?
Where is everyone?
Where should I be?
• What do I want to promote?• What content do I have to share?• What content can I create on a regular
basis?• Who is my audience and what do they
want/expect?• How much time do I have to commit?
A picture is worth 1000 words
Photos on Facebook pages receive 53% more likes than the
average post.
53% + LIKES
The brain processes visual information
60,000 times faster than text.
Content
• Visually appealing• Diverse• Appropriate tone• Strategic• Bilingual• Timely• 3 R’s : Reuse, Repurpose, Repackage
Can we be friends?
Don’t yell
Remember the golden rule
• Reply – Reply to everyone. It makes them feel special.
• Follow – If someone is kind enough to follow you, return the favor!
• Share – Sharing is caring. Give followers a reason to care, and they’re more likely to share your content.
The Good
• Creates awareness • Has online and offline potential • Helps reach a larger audiences • Relatively inexpensive • Measurable • Popular • Targeted
The Bad
• Public Comments• Reputational Damage• Intimidation
The Ugly
• Hacking / Virus / Malicious Code• Disclosure / Privacy• Legal liability
To Save or not to Save?
• Message, not channel/format• Define social media records• Integrate, don’t innovate• Develop policy/guidelines
Don’t forget to have fun!
Questions?
• Facebook: www.facebook.com/FCNB.ca• Twitter: www.twitter.com/FCNB_• YouTube:
www.youtube.com/user/NBSC2008 • Pinterest: www.pinteret.com/TheFCNB• Instagram: www.instagram.com/FCNB.ca
