SOCIAL MEDIA

TODAY• Facebook for Business

• Facebook Groups

• Facebook Profile & Business Page

• Networking on Facebook

• What not to do on Social Media

FACEBOOK FOR BUSINESS

FACEBOOK FOR BUSINESS• Customer Interaction – sharing information, customer support, product development

• Create Brand Awareness & Increase Customer Loyalty

• News & Achievements

• Lead Generation & Newsletter Subscriptions

• Sell your products and Services

• Announce Events

• Utilise the power of word of mouth

• Build your community

FACEBOOK FOR BUSINESS• Sell on Facebook - Ecwid

• Newsletters - MailChimp

• Twitter

• Linkedin

• Surveys – SurveyMonkey

• MiniWebsite – iFrames

• Content Curation – Sccop.it

• Insights

• Business Information

• Customer Interaction

• News, Events & Achievements

• Research & Development

• Lead Generation

• Selling on Facebook

• Personal Information

• Family, Friends & Colleagues

• News, Events & Achievements

• Questions & Research

• Groups & Lists

• Networking

FACEBOOK PROFILE VS. BUSINESS PAGE

Personal Profile Business Page

FACEBOOK GROUPS

NETWORKING ON FACEBOOK• Create Groups

• Join Groups

• Add value to the conversation

• Share your expertise

• 3rd party content

• 3rd party posts, likes and comments

BE THE EXPERT

WHAT NOT TO DO ON SOCIAL MEDIA• Don’t try to sell

• Don’t share content that is offending

• Don’t share content that is unprofessional

• Don’t act silly, act the way you want to be seen

• Don’t claim 3rd party content as yours, always give credit

• Don’t share inappropriate music, jokes, videos or photos

• Don’t over promise what you can’t deliver

THANK YOU