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Social Media Time Management

@MoreInMedia 2

‘How to manage your business and your social media,

and still have a life!’

@MoreInMedia 3

“What is myMarketing Budget?”

@MoreInMedia 4

Social MediaManagement

Options

OutsourceIn-House(team)

DIY(owner)

Time

+ ++ +++

@MoreInMedia 5

‘Combining Outsourcing with In-

House and/or DIY Social Media

Management is a WIN-WIN

combination.’

@MoreInMedia 6

OUTSOURCE Web Design

Web Maintenance Graphic Design Social Media Strategic Planning Social Media Management CRM Content Creation Blogging Email Marketing Video Marketing …and more

If you can allocate > 20% of your Marketing Budget to social media services,

you can afford to outsource some of your social media marketing.

@MoreInMedia 7

In-House Staff/Team Communications

Planning & Development Sessions Tech Skills Development of Staff Equipment & Software Updates

Social Media Training Continued Adjustment and Analysis

@MoreInMedia 8

DIY Solopreneur = Your Time

Solopreneur = Your Responsibility Solopreneur = No Delegation

Daily Task Scheduling Social Media Know How

Technical Know How On Going Industry Training

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Organizing

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Start With Strategic Planning

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Goals

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Who Do You

Want To Be?

@MoreInMedia 13

(Passive) Listener

(Active) Explorer

(Brand) Engager

(Thought) Leader

Monitor Monitor Monitor Monitor

Monitor Monitor Respond Respond & Initiate

Monitor Respond Initiate Create

Analyze Analyze Analyze Analyze

@MoreInMedia 14

What is your

Social Media Voice?

@MoreInMedia 15

Coffee done!How are YOU doin’?

Good Morning.

How are you feeling

today? ♥♥♥

Yo, peeps! What’s up?

Have a great one, you hear?!

I am AWESOME! I am going to have

the best day evahhhhhhhhhhhh!

This cute kitten wishes you a Happy

Friday!

I had a terribly RUDE customer come into our

store yesterday! I hope today is

better :(

@MoreInMedia 16

Where

Will You Be?

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YOUR WEBSITE

@MoreInMedia 18

Strategy1. Plan2. Prioritize3. Outsource4. Manage

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Tools

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Balancing ActContent Creation

Monitoring & Scheduling

Initiating & Responding

Audience Developmen

t

Reciprocity

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@MoreInMedia 22

Listening Tools HootSuite

SocialSprout Google Alerts Talk Walker Social Mention

@MoreInMedia 23

Automation Tools HootSuite SocialSprout BufferApp Triberr Post Planner

@MoreInMedia 24

Scheduling Tools Facebook

Scheduler BufferApp HootSuite SocialSprout SocialOomph TweetDeck

@MoreInMedia 25

Measuring Tools Google Analytics

Twitter Analytics Pinterest Analytics Facebook Insights Klout PeerIndex Kred

@MoreInMedia 26

Engaging Tool

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Content Creation & Curation

@MoreInMedia 28

CreateOriginalUniqueBrandedCustomized

…Content

@MoreInMedia 29

Content

Photographs, Graphics & Video

Web Content and

Blog Articles

Postsfor

Social Sites

@MoreInMedia 30

Creation Tools Smart Phone

PicMonkey PicStitch Piktochart Screenr Capture Snipping Tool Monthly Theme Brain Power Team Work

@MoreInMedia 31

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Curate InterestingNewsworthyOn TopicEngagingTrending …content

@MoreInMedia 33

Curating Tools Feedly Learnist Triberr Twitter Lists Embedding Content Cross Platform

Promoting Facebook Newsfeed Smart Phone

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Balancing Act

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Personal vs. Business

CEO/Owner Personal Accounts

LinkedIn Instagram

Twitter G+profile

Brand/CompanyBusiness Accounts

LinkedIn PageG+Page

Facebook PageTwitter

Etc.

@MoreInMedia 37

Maintain vs. Build Create Social

Media Profiles Post 1-2 times/day Auto Post Update Website

when Needed Write 1 blog

post/week

Updates Social Media Profiles often

Post 2-4 times/day Organic Postings Engage Build Audience Write 2-4 blog

posts/week

@MoreInMedia 38

Working In vs. Working On

9-5 PM Office location Direct, often face-

to-face contact with clients

The workday ends

24 hours/day Mobile Indirect, online

contact with people you might never meet

Never done

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Task Management

@MoreInMedia 40

Establish Routines

Know how long each task takes Create daily task list Delegate tasks & Work as a team Block time Avoid distractions Avoid interruptions

@MoreInMedia 41

Establish Calendars

ADD Appointments Office Hours Social Media Tasks Content Creation Deadlines Team Assignments

@MoreInMedia 42

Editorial Calendar Monthly Theme

Weekly Theme Seasonal Posts Product Launches Blog Post Due Dates Events Team Projects

@MoreInMedia 43

Use A Posting Schedule

@MoreInMedia 44

Keep Deadlines

Daily TasksCreate ContentTeam ProjectsPosting

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Unplug &Unwind

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Weekend vs.

Weekday Monitor Respond Auto-Post Write &

Plan – optional

Monitor Respond Initiate Organic Post Create Plan

@MoreInMedia 47

Keep Social Fun

Create Facebook Family Groups Pin for fun! Connect with old friendsOR Turn off your notifications Turn off your phone

@MoreInMedia 48

Multiple Admins Trade weekend monitoring Create ‘on-call’ schedule Divide and conquer as a team

@MoreInMedia 49

Social Sitter Service

‘Short Term Social Media Management’(for vacations, sick days or weekends)

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Expectations

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You Get Out What You Put In, and more…

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Long Term Investment

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Results

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Online Growth & Branding = Excellent ROI + Brand

Recognition

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Business Growth

@MoreInMedia 56

Happy Family