Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out...
Transcript of Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out...
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Social MediaThe Time is
NOW!
Social MediaThe Time is
NOW!Lyle R. Wetsch
Associate Professor Of MarketingMemorial University of Newfoundland
Lyle R. WetschAssociate Professor Of Marketing
Memorial University of [email protected]
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Key to Any Business is...Key to Any Business is...• COMMUNICATION!
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Social Media “IS” Communication
Social Media “IS” Communication
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Whagolf gto d
with
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Social Media IntegrationSocial Media IntegrationAll types of social media are strategic tools, not stand alone channels
Needs to be incorporated into your overall marketing and communications strategy
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But Even More....But Even More....
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Examples of ReachExamples of ReachGlobally - 901 millionNorth America - 175 million
•Canada - 18.25 million (53%)•Ontario - 7.4 million (55%)•Quebec - 3.9 million (49%)•Newfoundland - 261,420 (51%)
Globally - over 161 millionNorth America - 71.3 millio
•Canada - 5.9 million•Ontario - 2.2 million•Quebec - 1.05 million•Newfoundland - 29,076
500 million ‘registered users’•twice actually using•140 million ‘active users’
170+ million usersout of beta Sept 21, 2011
As of May
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Must Be Integrated with Other Business ElementsMust Be Integrated with
Other Business Elements
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Success StoriesSuccess Stories
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Customer EngagementCustomer Engagement
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What if you need help?What if you need help?
http://ow.ly/54rGF
http://ow.ly/54rNM
http://ow.ly/5cgU6
http://ow.ly/5egrG
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