Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out...

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Social Media The Time is NOW! Social Media The Time is NOW! Lyle R. Wetsch Associate Professor Of Marketing Memorial University of Newfoundland [email protected] Lyle R. Wetsch Associate Professor Of Marketing Memorial University of Newfoundland [email protected]

Transcript of Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out...

Page 1: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Social MediaThe Time is

NOW!

Social MediaThe Time is

NOW!Lyle R. Wetsch

Associate Professor Of MarketingMemorial University of Newfoundland

[email protected]

Lyle R. WetschAssociate Professor Of Marketing

Memorial University of [email protected]

Page 2: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Key to Any Business is...Key to Any Business is...• COMMUNICATION!

Page 3: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Social Media “IS” Communication

Social Media “IS” Communication

Page 4: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Whagolf gto d

with

Whagolf gto d

with

Page 5: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Social Media IntegrationSocial Media IntegrationAll types of social media are strategic tools, not stand alone channels

Needs to be incorporated into your overall marketing and communications strategy

Page 6: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

But Even More....But Even More....

Page 7: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Examples of ReachExamples of ReachGlobally - 901 millionNorth America - 175 million

•Canada - 18.25 million (53%)•Ontario - 7.4 million (55%)•Quebec - 3.9 million (49%)•Newfoundland - 261,420 (51%)

Globally - over 161 millionNorth America - 71.3 millio

•Canada - 5.9 million•Ontario - 2.2 million•Quebec - 1.05 million•Newfoundland - 29,076

500 million ‘registered users’•twice actually using•140 million ‘active users’

170+ million usersout of beta Sept 21, 2011

As of May

Page 8: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Must Be Integrated with Other Business ElementsMust Be Integrated with

Other Business Elements

Page 9: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Success StoriesSuccess Stories

Page 10: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Customer EngagementCustomer Engagement

Page 11: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

What if you need help?What if you need help?

http://ow.ly/54rGF

http://ow.ly/54rNM

http://ow.ly/5cgU6

http://ow.ly/5egrG

Digital Brochures

Programs available in St. John’s, Corner Brook, & OttawaClient programs also available.

Page 12: Social Media The Time is NOW! - FEI Canada · Social Media The Time is NOW! Lyle R. Wetsch ... out of beta Sept 21, 2011 As of May. Must Be Integrated with Other Business Elements.

Lyle R. WetschLyle R. [email protected]

LWetsch

LyleWetsch

LRWetsch

Lyle Wetsch

gplus.to/LyleWetsch