Social Media - The Philosophy
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Transcript of Social Media - The Philosophy
Social Media MarketingStrategy & Execution
slideshare.net/mcountslinkedin.com/company/mcounts twitter.com/@mcountsIndia
Mcounts Consumer Solutions
If you make customers unhappy in the physicalworld, they might each tell 6 friends. If you make
customers unhappy on the Internet, they caneach tell 6,000 friends.
- Jeff Bezos, Amazon
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People relate to other people, not to salespitches and marketing jargons!
- Janet Fouts
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Whoever tells the best stories goes home withthe most marbles
- Jeremy Waite
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Social Media is about Psychology and Sociology more than Technology
- Brian Solis
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Social Media isn't about creating a great brand.It's about acting as if you are already have one!
- SXSW
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Engaging your Fans and building a communityare not the same thing
- Mitch Joel
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What's the ROI of your Father?How can you put a value on relationship?
- Gary Vee
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We spend a lot of time chatting around thecampfire, but someone has to build the campfire!
- Chris Borgan
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Choose your Social Network
Time Resources Audience
How much time can youdevote for the Social Media?
Do you have the resources to present a compellingstory. Designer, Creativeartists, CommunityManager?
Where does your audienceHang Out?
Don't have to be everywhere. Be where your audience is
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Fill out your profiles
Visuals
Aim for consistency and familiarity withvisuals in various social Media Channels
A completed profile on Social Media Channels portraysprofessionalism, cohesive branding and a signal tovisitors that you are serious about engagement
Show, don’t tell: “What have I done” often works better than “Who I am”Tailor your keywords to your audienceKeep language fresh; avoid buzzword.Answer the question of your potentialfollowers: “What’s in it for me?”Be personal and personableRevisit often
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Find your marketing voiceand tone
If your brand was a person, what kind of personality would it have?If your brand was a person, what’s their relationship to theconsumer? (a coach, friend, teacher, dad, etc)Describe in adjectives what your company’s personality is not.Are there any companies that have a similar personality to yours?Why are they similar?How do you want your customers to think about your company?
Cultivate a voice that delights your customers, thenyour customers will be thrilled to spread the love aboutyou.
Voice is the missionstatement, tone is theimplementation of thatmission
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Pick your posting strategyWhat’s the ideal number of posts per day? How oftenshould you post? When should you post? What shouldyou post? The answer is : It depends.
Amazing Content
PerfectTiming
IdealTiming
Photos average a 35% boost in RetweetsVideos get a 28% boostQuotes get a 19% boost in RetweetsIncluding a number receives a 17% bumpin RetweetsHashtags receive a 16% boost
Photos get 53% more likes, 104%more comments and 84% moreclick-throughs on links thantext-based posts.
Links Image Quotes Updates Reshare
Start with 5 basic type of updates and for every staple updatepublish one unique variety
5-10x a week
5+ times a day
Once a day
upto 5 times a day
How often to post ?
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Analyze, test, iterate &AutomateThe more you post, the more you’ll discover whichcontent, timing, and frequency is right for you.
Set Benchmarks Run Test
Check StatsImplementChanges
Tools like Buffer & Hootsuite allow youto create all the content and updatesthat you want to, all at once, and thenplace everything into a queue to besent out according to whateverschedule you choose. Automation is thesecret weapon for consistentlyexcellent sharing, day after day.
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Social Media Framework DesignWe work with your Marketing, Product, Sales and Support teamsto understand your business, your pain areas and help indevising a comprehensive Social Media Framework.
Social Media is not justthe Marketing Guy'sheadache, although itis driven by Marketingbut with inputs from allstakeholders
Discuss Research Ideate Formulate Implement
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Social Media Content DesignSocial Media Management is Content Intensive and churningpositive & engaging content is the biggest pain points of aMarketeer. We assist in the following:
Blog Design &content seeding
Animated Videos /Motion Graphics
InfographicDesign
Social MediaCollateral & contentgeneration (Images,Polls, Events, etc.)
Website Optimizationfor Social Media
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Social Media AdvertisementSocial Media is a great tool for brand engagement,community building, customer support. A Major aspect ofsocial media is also to drive quality traffic to your Landingpages, Portal to generate leads and drive conversions.
CampaignDesign
AudienceResearch
BudgetManagement
CampaignOptimization
Tracking &Analytics
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Questions?Drop a note to Neeraj or Ankur and We'll be happy to have adiscussion over a chai !
Neeraj [email protected]+91 - 7799656664
Ankur [email protected]+91 - 9986114420
Email | Mobile | Search | Social | Programmatic | Marketing Automation | Content | CRM
Bangalore#22, 16th Main, BoB Colony, J P Nagar 7th Phase,Bangalore - 560078
HyderabadPavan Kuteer, CamelotLayout, Kondapur,Hyderabad - 500084