Social Media - The changing face of recruitment

www.itjobboard.de 1

Social Mediathe changing face of recruitment -reality or hype?

Zukunft PersonalOctober 2014

www.itjobboard.de - Social Media - the changing face of recruitment - reality or hype? 2

Current Landscape


What makes up for a great sourcer

Current Landscape


Current Landscape

Opportunity of Social Media

According to a UN Study from 2013: 6 billion people have access to the internet, only 4.5 billion to a working toilet

Top 11 Countries With Most People On LinkedIn (November 2013 by LinkedIN)

1. USA – 84,851,462 (29%)

2. India – 20,959,886

3. Brazil – 14,623,515

4. UK – 12,772,853

5. Canada – 8,095,417 (23%)

6. France – 6,103,611

7. Italy – 5,651,460

8. Spain – 5,076,834

9. Mexico – 4,895,155

10. Australia – 4,688,775 (20%)

11. Netherlands – 4,250,000 (25%)

Xing currently has 16.000.000 users, mainly in the DACH Area.


Current Landscape

OpenWeb…

…a people aggregator - has determined that only 51% of the ITJobboard database of Tech professionals are to be found on LinkedIN.

Tech professionals are on multiple (niche) networks

• Github

• Stackoverflow

• Sourceforge

• Slashdot

• Xing

• Etc


Delivery Hero

Tools they use:

• Generic and specialised Job boards

• Inhouse Team directly approaches candidates on Linkedin and Xing

• Print adverts in newspapers and magazines

It’s important for Delivery Hero’s Brand awareness to be constantly visible to candidates and companies. For the candidates that are actively looking we need to advertise on different generic and specialised job boards.

We see that we still receive a large number of cv’s without any effort via Job Boards. Although our recruitment team works very efficient, we still do not generate enough quality candidates to fill our needs. By going directly out to candidates on Social Media we are able to fill the gap.

We do spend a lot of time on all channels, that we would rather spend on interviewing more quality candidates.

Current Landscape


Current Landscape

What are the benefits of using multiple channels?

• Brand awareness

• Constant in stream of active and passive candidates

• Spend more time with relevant candidates

What are the downsides?

• More tools take you more time, less time speaking to candidates


How to pick your tool

• Check who is your target group

• Analyse if target group are high in demand and what is the groups availability

• What strategy is best for the different areas

• Where can your audience be found?

• Take into account:

- Your resources

- Tracking / time / staff

Social Networks


Statistics

LinkedIN - 313.000.000 registered members

Xing – 16.000.000 registered members

Stackoverflow – 2.700.000 registered members

Sourceforge – 3.700.000 registered members

Facebook – 1.320.000.000 members

Huge potential:

• Over 300+ social websites

• Huge coverage

• Many different sources

• Passive job seekers

• Potential for rich data

Social Networks


Benefits

• Brand awareness

• Creating a community

• Find the professionals they hang out

• Millions of profiles, access on a basic level is free or low cost.

Challenges?

• Can be expensive having multiple paid accounts

• How do you know what sites are the right ones?

• How do you approach certain branches?

• Time consuming

• You need to interact daily to stay visible

Changing your game

• Focus on interacting with candidates on their level

• Focus on Vertical Markets where possible: know the ins and outs

People Aggregators


• To find out more about Open Web press the below link:

• https://www.youtube.com/watch?v=PV_uRtB5UGk&feature=youtu.uk

https://www.youtube.com/watch?v=PV_uRtB5UGk&feature=youtu.uk


Social Search Engines

Benefits

• Engage with your target audience where they are

• Save time in looking for these audiences

• Find people that you’ve never met before

• 150+ social networks brought together in one tool

Challenges

- No direct results can be expected

Advice

• Use Social Search Engines to find and engage with your audience

• Stay in contact and interact with potential hires

• Meet them in real life

Take away


• Social Media is just a new add to the recruitment tool mix

• Essential part of the mix when passive job seekers are hard to find

• Building your employer value proposition

• Engage with, and build your own community

Social Media - The changing face of recruitment

Recruiting & HR

Transcript of Social Media - The changing face of recruitment