Social Media & Tech Plan

NASA Night Sky Network

Jessica Santascoy & Marni Berendsen

April 2010

Why?

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Institute for Learning Innovation research

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NSF requirement

diversity component

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purpose of plan

support clubs:

broaden club membership

free publicity

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target demographic

18-35 year olds

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using media the target group (18-35) uses

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diversity plan =

media &

tech plan

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beauty of plan

• Not trying to change club culture

• Clubs don’t have to do anything

• Post events to NSN

• Motivation to post (free publicity!)

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plan components

1 widgets

2 facebook

3 iPhone app

4 night sky network site – mobile ready

5 videos to welcome members

6 night sky network youtube channel10

widgets

2 types

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iPhone app

Go StarGaze

Find public events on iPhone, iPod Touch, iPad

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mobile ready website

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access Night Sky Network website

from any mobile device

videos

prepare & support club members for broadening their memberships

welcome new members

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questions