Social Media Target Market Analysis
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Transcript of Social Media Target Market Analysis
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Social Media Target Market
AnalysisBy Susana Yee from
Buzzsmith Media
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Identify the Target
Based on Job Based on Hobbies Based on Age
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Target’s Needs & Goals
Physical Emotional Personal
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Features Your Practice Offers
Special services Extended hours Hydraulic table Customer service Handicap accessible Long term discounts
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Benefits Your Services Provide
What makes them different How they go above and beyond What consumers can gain Why benefits outweigh costs
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Places to Find Members of This Market
Where they shop Where they socialize What daily activities they do Online newsgroups
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Publications They Read
Local Magazines National Magazines Print Publications Online Newsletters
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Groups They Belong To
Support groups Civic organizations Professional associations Social clubs
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Special Events & Important Dates
Awareness Days Cancer survivors
Races Athletes
Stressful seasons Accountants
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Companies & Wellness Providers Who Service This Market
Specialty products Physicians Other allied healthcare providers
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Trends That Will Most Likely Affect This Market
Industry changes Aging Finances Global transformations
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Where They Look for Help
Online resources Telephone book Bulletin boards Friends Organizations
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Needs That Aren’t Being Met by Traditional Services & Products
Physical Components Relief from a current condition
Emotional Components Compassion Understanding
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Conclusion Identify your target market Create goals based on their physical and emotional needs Provide unique features that your company offers Explain the benefits of your company vs. others Pinpoint the specific places they go and groups they belong to Note the particular publications they read Understand how special events, dates, and trends will affect
them Work together with providers who also service this market Analyze their online resources and typical help forums Figure out which of their needs are not being met by traditional
outlets