Social Media Tactis forSmall Business

Establish a plan withgoals, objectives, and

key successindicators.

Social Media Strategy

Know Your

Customer

Get ahead of themarket. Who are

they, why are theyonline, and whatneed does yourproduct/service

fill.

BE a Resource

If you want toconnect with yourperfect customer,

you need tobecome a valuable

resource. Sharecontent on a daily

basis with a nostrings attached

social mediapolicy.

Chooseyour

channels

Just likecustomers, not

every socialnetwork is right

for your business.That means youneed to identify

where yourcustomers spendtheir time online.

Create brandconsistency

Your social mediacover should be a

directrepresentation ofwho you are and

what your businessis all about. Makesure your use ofcolor, font and

images are all “onbrand.”

Make it Personal

Create moremeaningful

relationships bygoing deeper

with your socialmedia

community.

Ask questions and payattention to the answers.

Find stats and otherrelevant industry data.

Then take that informationand turn it into valuable

posts and tweets.

BE VisuallyAppealing

tweeting withattached images in

the 2:1 imageaspect ratio or 876

pixels by 438pixels. This puts ina beautiful image

on your tweet.

Diversiyyour content

Take the standard link postand add context to it.

Share an Infographic andadd your thoughts around

the stats.Add your feedback, ask a

question or give anexplanation as to why the

content you share isimportant.

Manager your Reputation

Stay on top of theconversation

happening aroundyour businessthrough social

monitoring toolslike Sprout Social.This allows you to

be proactive inresponding to anyquestions. It alsokeeps you in the

know.