Social media summit adela preda profero - storytelling 01.03.2017
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Transcript of Social media summit adela preda profero - storytelling 01.03.2017
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It takes Digital Storytelling to be DIFFERENTSocial Media Summit
Adela Preda
Head of Digital Strategy PROFERO
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Social Media + Storytelling= Made in Heaven
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De ce?
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Toți suntem personaje de
poveste
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“I want to hear your story”
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ADN-ulemoțiilor
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Avem nevoie dedetensionări
sociale
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Adulții caută mituricare să le ghidezeviețile complicate
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Inspirație
Rezonanță
Conectare
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Less Disruptive Marketing
De la a arata ce ne interesează pe noiLa a deveni ce îi interesează pe ei
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Make me care!
2+2 în loc 4Andrew Staton (Pixar)
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Spune adevărul
Fii interesant
Trăiește adevărul
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Cum?
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BrandStorytelling.tv
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Cursuri Free de StorytellingPixar
Academia Khan
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Un gazillion de platforme
Aceeași poveste,spusă diferit
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Digital storytelling nu e doar despre a
spune povești
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Ci despre a livra
ce trebuiecând trebuieunde trebuie
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Bariere
Buzz-ul lui Tudor Galos> 5000 msg de marketing/ zi
În afara prezentuluicitat > oameni care citescaceleași cărți
Lipsa de controlspontaneitate
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Strorytelling+
Tehnologie=
Love
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De la mecanism la poveste
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Un alt fel de disruption
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The Meme
Brand: Demostene
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NYC Public Library#LetMeLibrarianThatForYou
Hashtagul de Luni
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Channel 4: Humans
Mean Bot Chatsthe machines are ‘waking up’
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Video/ Photo 360 °
Creative experimentation
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Snapchat
Gatorade Lens la Super Bowl
750 000$160 000 000 impressions
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Elliot Holt“Evidence”
Elsa Johansen
Margot Burnham
Simon Smith-Millar
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Mobile App/Messenger
WattpadTap App
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VR
Time Inc.Ganet Madison
Prima ascensiune completă a vârfului Everest în VR
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AI/ Algoritmi evolutivi
SpotifyFitness Apps
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Highlights
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StrategieEMPATICĂ
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DeconstrucțiaPLATFORMELOR
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La fel,
dar DIFERIT
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Poveștile construiesc viitorul
Digital storytelling de calitate:
Insights în produse și experiențe.Reorientarea dinspre tehnologie spre poveste.
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Martisor pentru Chinezu:
Practic, teoreticul e deja practic.
Inima!
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Mulțumesc!