Social Media Summer School - Session 3 (content sourcing)
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Transcript of Social Media Summer School - Session 3 (content sourcing)
![Page 1: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/1.jpg)
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#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
Rare CommunicationsSocial Media Summer School
![Page 2: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/2.jpg)
Live Tweeting!Ask your Social Media Questions to:
#SMSummerSchool
@rareresults
![Page 3: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/3.jpg)
#SMSummerSchool @rareresults @WurstCalgary @AcceleratorYYC
• What works?
• The different types of posts
• Tools to make the job easier
• How to write eye grabbing headlines
• The rule of thirds
Todays session will cover:
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
![Page 4: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/4.jpg)
What works?
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
![Page 5: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/5.jpg)
TwitterBusiness and breaking news.
![Page 6: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/6.jpg)
PinterestRecipes, fashion & DIY.
![Page 7: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/7.jpg)
FacebookQuizzes, heartwarming stories & entertainment news.
![Page 8: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/8.jpg)
LinkedInVariety of industry news.
![Page 9: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/9.jpg)
Google+Deals, coupons, news.
![Page 10: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/10.jpg)
InstagramVisual
![Page 11: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/11.jpg)
The different types of posts
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
![Page 12: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/12.jpg)
Funny or CleverUsing humour is a sure fire way of receiving engagement on social media.
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
![Page 13: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/13.jpg)
Thoughtful or InspirationalKeep your brand thoughtful and share inspirational posts to gain influence.
#WestJetChristmasMir-acle
![Page 14: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/14.jpg)
EducationalEducating your audience is way to give something back to them and show display your industry expertise.
![Page 15: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/15.jpg)
ConversationalOpen up the conversation with your followers to learn more about them and allow them to speak with your brand.
![Page 16: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/16.jpg)
PromotionalIf you can promote your businesses to your followers in the right way, you will build a lasting community.
![Page 17: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/17.jpg)
Tools to make the job easier
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
![Page 18: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/18.jpg)
Feedly (feedly.com)Create a feed of your favourite websites and easily share content to your social networks.
![Page 19: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/19.jpg)
Twitter Search (twitter.com/search-advanced)Find new conversations and trending topics.
![Page 20: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/20.jpg)
Canva (canva.com)Create beautiful visuals with very little time or effort to make your content more visually engaging.
![Page 21: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/21.jpg)
Hootsuite ‘Suggested’Using keywords, receive post suggestions from Hootsuite and easily schedule or post them.
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How to write headlines
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
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Title Formulas That Work
• Who else wants [blank]
• The secret of [blank]
• Here is a Method That is Helping [blank] to [blank]
• Little Known Ways to [blank]
• Get Rid of [problem] Once and For All
![Page 24: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/24.jpg)
Title Formulas That Work
• Here’s a Quick Way to [solve a problem]
• Now You Can Have [something desirable] [great circumstance]
• [Do something] like [world-class example]
• Have a [or] Build a [blank] You Can Be Proud Of
• What Everybody Ought to Know About [blank]
![Page 25: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/25.jpg)
The rule of thirds
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
![Page 26: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/26.jpg)
Promote Your Business
• share content that promotes your business, converts readers, and generates profit
What is the rule of thirds?Following the rule of thirds will balance your social media posts.
Surface & Share Ideas & Stories
• share ideas and stories from thought leaders in your industry or like-minded businesses
Personal Interactions
• Build your personal brand by engaging with followers on social media and adding value to conversations
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
![Page 27: Social Media Summer School - Session 3 (content sourcing)](https://reader036.fdocuments.us/reader036/viewer/2022062404/554cd1d1b4c905d1488b482b/html5/thumbnails/27.jpg)
Examples:
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Questions?
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary