KICK-ASSSOCIAL MEDIA STRATEGY TO WIN ELECTIONS

10 MUST DO FOR POLITICIANS

DECIDE AND DEFEND

Decide to be on Social Media, and defend the decision with full heart.

1Image Credit: atlantablackstar.com

NO LOOKING BACK There is no way to back track from Social Media once gone online.

If stayed away after being present on Social Media once, it creates a huge backlash.

People will feeling that you are running away from the field, and it creates huge suspicion.

Social Media is rigorous, resource (time and money) consuming, and most importantly extremely high commitment involving medium. Need to work out before diving in.

The other important fact is that: YOU CAN NOT BE AWAY FROM

SOCIAL MEDIA IN TODAY’S WORLD.

People expect certain things from you, and it has to go into your communications strategy. This should reflect in Social Media strongly.

UNDERSTAND THE KPIS2

METRICS FOR LEADERSTHIS IS HOW PEOPLE CHOOSE THEIR LEADERS.

• Family and CareHuman• Issues to interest/industry

GroupsSensitive

• Stand on National IssuesIntellectual• Highly influenced by Tech

Savvy-nessFuturistic

• Shared through Vision DocVision

• Show high actionActive

• Collect thoughts from groundOpen Minded

Can you master them all?

BUILD A INCLUSIVE CAMPAIGN3

The plan needs to be inclusive of different sections of society. More influential groups need to be addressed.

FOCUS OF CAMPAIGN

Tweet-up Bloggers Meet G+ Hangout

Sports NRI Personal Profile

Doctors Feminists Teachers

IT / ITes Airlines Telecom

Banking Automobile Media

Lawyers Religious Groups Civil Society

Industry Groups

Influence Groups

Emotional

Connection

Activity Areas

Find and address the relevant issues of these groups.Caution: Take extra care of not being used by them.

DELIVER WITH QUALITY4

What people see is what they buy. Use cases come later. Live the campaign with high quality and regularity.

WIN THROUGH QUALITY

Content

Design

Timing

One Goal : Great Leadership for Superpower India.

Make content that creates a impact.

A new benchmark in content presentation and

design.

Time it well according to the mood of the market and competition moves.

EXPLOIT THE RIGHT CHANNELS5

Be everywhere. But enter any channel with purpose and strategy. Remember : success cannot be a coincidental. It has to be planned and executed.

SOCIAL MEDIA CONTENT STRATEGY FRAMEWORK

Intelligence Content Venue KPIs

Buzz around leaders, Congress and other parties, National issues

Listen for

Listen in Twitter, Facebook, Blogs, News, Forums, Complaint Sites

Market Research,Public Relations

Marketing,Public Relations

Community Building which can be leveraged for several functions

Social Enterprise

• Size of the community

• Level of Engagement

• No of issues Resolved

• Type and amount of feedback received

Promotional Platforms

BUILD A ECOSYSTEM6

Talk less. Listen more. Focus on adding value to the society. Address the important issues. Stay away from fights.

General Buzz

Discovering Evils, Pre-virals

Buzz around Campaign

Reaction of Competition

Major Leaders

Unified Respons

e System

Regular

Reports

Ad-hoc Report

s

Response Team

Conditional ReportsStrategic Reports

Research Reports

Weekly UpdatesMonthly

Performance

AlertsData Collecti

on Module

Creative Team

Community Center Architecture

Have the system that can handle difficult times and be very choosy on the team and tool you deploy.

Social Media is about people. Let them talk. You being the leader, listen to them closely. Get involved where necessary. Let the people be the master of their lives. You facilitate.

LISTEN, LISTEN AND LISTEN7

LISTEN THE ENTIRE SOCIAL WEB

People will talk anywhere. You can not force them to talk on a particular medium. Listen the entire social web.

Make the people feel important. The favor will be returned.

You are a leader. People want to know what you have to say about critical things.

Do not be a news sharer. Let the Media and citizen journalists in Social Media do it. You focus on important things for the nation and people. Tell your views.

DON’T BE NEWS BROADCASTER. BE A NEWS MAKER8

A LEADER INSIDE OUT

You are a leader first. Remain so.

As a leader you are expected to create stories.

Keep adding value to the community with your vision and actions.

Be the subject. Not the carrier of the subject.

Slide No. 18

Focus on building community. It can be multiple communities based on specific interests, but they should be groomed.

Note: Communities are built on values and not on activities.Image credit: www.wsipolarisdigital.com

MAKE A STRONG ONLINE COMMUNITY9

WINNING LIES ON STRENGTH AND BEHAVIOR OF COMMUNITY

Communities are built everyday. It matters who can keep it for long and extract right value out of it.

Amass followers and fans, engage with them and build a vibrant community.Image credits: www.innovationsinnewspapers.com, abclocal.go.com , www.3a.com.pl 

It is very important to recognize Social Media as a major communication medium. The messaging needs to be consistent and powerful.

MARRY ONLINE AND OFFLINE

10

NEVER FORGET THAT WORLD DO NOT START AND END WITH SOCIAL MEDIA

Do not fall into two traps: 1) never think Social Media is enough to give you victory 2) Social Media strategy can be independent of other media.There is one YOU. Communication has to ONE too.

SOCIAL MEDIA AS COMMUNICATION MEDIUM

Social Media is all about people, the emotional connection with them, the relationships that is groomed and the conversation that happens.

Social Media is not TECHNOLOGY.

Social Media is MEDIA.

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2014

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