Social Media Strategy.

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This is a strategy for those starting out, or thosewho want to organise the way they use SocialMedia.

Remember Social Media are the sites you use,Social Networking is how you use them.

Why do I need Social Media?Pick 5 top reasons you need Social Media

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Who are my audience?Pick 5 top audience groups (There may only be one)

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What do I want to tell them?Pick 5 top Messages you want to get out

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How am I going to tell them?Pick 5 top ways you are going to use

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What content am I going to create?Pick 5 top types of content you will use

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How often am I going to post?Pick 5 top moments in a day or week you will post

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What social media is availableA list of the top media sites available to you.

There are many to suit your niche. Check out the websites for a full list.www.en.wikipedia.org/wikilist_of_social_networking_websiteswww.prelovac.com/vladimir/top-list-of-social-media-siteswww.traffikd.com/social-media-websites

www.facebook.com www.linkedin.com

www.stumbleupon.com www.digg.com

www.twitter.com www.tumbler.com

www.reddit.com www.myspace.com

www.friendster.com www.delicious.com

www.orkut.com www.classmates.com

www.youtube.com www.wordpress.com

www.bebo.com www.meetup.com

Which social media sites will I use?Pick 5 top sites that will be useful to you

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How am I going to measure the impactTools available to measure impact

Again there are many tools available – here are some.Insight (within facebook)

Google AnalyticsGoogle AlertsFeedburner

BacktypeSproutsocial

Blog CommentsNumber of fans/likes/visitors etc.

TweetburnerKeyword rank checker

Which tools am I going to use tomeasure my successPick 5 top tools. (You may only decide to use one)

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Who is responsible for my SocialNeworking?Pick the person/people taking responsibilitye)

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What Now?5 things you need to do now.

1 – Join the social media sites you have identified.

2 – Be consistent with posting updates, status and comments.

3 – Organise when in the day you are going t send your postings.

4 – Fill in all your profiles with pictures of you or you logo if a company.

5 – Remember that Social networking does not make you money, but building relationships does.

How to simplify your postings.sites to help you.

1 – Hootsuite.com – free to use, however only a limited number of sites can be added to your account. You can schedule when postings go out.

2 – Onlywire.com – free to use at a basic level, can upgrade to paid account. Ability to schedule your postings when and to who.

3 – Buffer.com – sends out twitter and facebook posts for you and comes up with new ones if your mind goes blank or you have nothing to say.

4 – Post Planner through facebook

5 – Sendible – does cost but useful if you are going to post lots on a regular basis.

Tips for Facebook

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Make sure you have a personal profile upInclude links to your blog or website within your profile

Hide your friends listHave a personal picture in your profile

Set up a fan page for your business/organisationLike those pages that will help you and share information

To remove annoying adverts use – Facebook: CleanerDon't advertise on facebook, use it to raise awareness

Let people know what you and/or your company is doingEngage with other users and connections

Be consistent in your engagementAdd Facebook to your Hootsuit or equivalent account

Tips for Linkedin

Link

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Join Linkedin and complete the profileGive as much information as you feel comfortable with

Add Linkedin to Hootsuit or equivalent accountLink your facebook, blog and websites to your profile

Complete at least 75% of your profileHide your groups list

Join relevent groups – it's not about numbers, it's about qualityJoin in discussions

Start your own discussionsTalk to at least 2 groups every day

Add value to other discussionsGenerate updates consistently

Build your contacts by sending personal messages

Tips for Blogs

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Tips for BlogsSet up your blog sites

Decide on the subject you are going to blog aboutBe consistent with new information

Give added value within your articlesLink your blog to your other sites and Social media sites

Share your blog with as many people as possible

Platforms

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Social Networks – Facebook, Twitter, Linkedin, Youtube

Social Bookmarketing – Digg, Delicious, Stumbleupon, Reddit, Mixx

Video Sharing – Youtube, Vimeo, Google Video

Blogging – Wordpress, Tumblr, Blogger, Posterous, SquidooManagement tools – Hootsuite, Tweetdeck, Seesmic, Onlywire

Photo sharing – Facebook, Flickr

Remember

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Build your communityEngage with your community

Target your communityConnect with leaders in your industry

Be consistent - Update regularlyDo not overload with promotional material or advertising

Create useful and relevant contentTrack how your content is being received

Note what you need to learn next and look for experts to helpyou.

For further information or help contact:Bev Heptingbevhepting@mac.comhttp://www.communityengagement.co.ukhttp://www.3rdsectortoolbox.com

Facebook http://www.facebook.com/notforprofitsocialfunding