Social Media Strategy - Plan Your Channels Right from the Get-Go
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Transcript of Social Media Strategy - Plan Your Channels Right from the Get-Go
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SOCIAL MEDIA STRATEGY
ALIN WAGNER-LAHMY
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PEOPLE DO BUSINESS WITH PEOPLE THEY
LIKE AND TRUST
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3 ELEMENTS OF SOCIAL MEDIA STRATEGY
Audience
Community
Content
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AUDIENCE•Demographic
•Interests
•Where they are hanging out online?
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Male65+UK
FamousRich
DEMOGRAPHICS ISNT ENOUGH
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WHERE IS YOUR AUDIENCE
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WHERE IS YOUR AUDIENCE
Your formal Presence
Your Business Arena
Your SEO Juice
Your next Talent
Inspire others
Show Personality
Top engaging content
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OPTIMAL SOCIAL MEDIA MIX
Monday Tuesday Wednesday
Holidays & Observances Mother's day Main Campaign Mother's day coupon Mother's day coupon Mother's day coupon
Facebook x times a daypost at which hours
x times a daypost at which hours
x times a daypost at which hours
Twitter x times a daypost at which hours
x times a daypost at which hours
x times a daypost at which hours
LinkedIn x times a daypost at which hours
x times a daypost at which hours
x times a daypost at which hours
Newsletters Main topic send at optimal timeToday's Blog Post The Perfect Mohter's day CEO column
Create a Social Media Editorial Calendar – remember, Timing is EVERYTHING
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CONTENT STRATEGY
•People are interested in topics, not products: Take ownership of an Interest/topic : Styling, Beauty, lifestyle (e.g. @mayhem)
•Don't broadcast, engage
•Provide useful tips
•Use Personal voice (community manager)
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COMMUNITY LEADERSHIP
•Your CEO and Community Manager are the end-all-be-all of your social media presence
•People relate with personality
•Passion brings trust and engagement