Social media strategy development.

Key starting point is to understand your GOALS

Know why you want to be involved with social media.

The reason has to make sense, it can’t be that your competition is

there so you have to be.

Understand what your goals are in order to develop your strategy

online.

Second understand what success looks like and how you will

measure it.

Its not okay to just look at facebook likes and say yes this

number is success.

You have to understand what is behind the numbers in order to

measure your success.

If you know your goals and know what success looks like you have

a better chance of attaining it.

Social media strategies are different for different types of

companies.

Its not a one size fits all scenario

Determine what resources you need to launch your strategy.

Take it step by step.

Start with the most important area to be involved in and focus

on that.

Social media is too big to jump in without knowing what you want

to achieve.

Determine your resources and what is required to meet your

goals.

One step at a time, once you move onto other social media

properties make sure to keep the connection between them.

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