Social Media Strategy

San Antonio Online Marketing Group

6-18-2013

presented by

Social Media Revolution 2013

http://youtu.be/QUCfFcchw1w

Agenda

Planning your Strategy

Branding your Business

Integration/Optimization

Planning your Content

Tips for Interaction and Engagement

Monitoring

Biggest Mistakes

Social Media Crisis Plan & Policies

Q & A

Strategic Planning Cycle

1. Assess Status Quo

2. Set Goals

3. Determine Budget/Time commitment

4. Create Strategy

5. Implement Strategy

6. Test and Monitor Strategy

7. Evaluate and adjust

8. Start at #1

Where is your Target Market?

Integration & Optimization

Integration of SMM &

traditional Marketing Lead Funnel Email/Calling List

Branding Your Business

Design Language Keywords/#Hashtags/SEO Coherent Presence

Picture by Brian Solis: http://www.flickr.com/photos/briansolis/3350957387/

Planning your Content

Editorial Calender Make sharing other content a priority Share high quality content How often should you post?

Tips for Interaction and Engagement

Timing Content type (videos, pictures, quotes,

infographics, blog posts, links, etc) Answer FAQs Hot topics Incentives Content curation Call to action User involvement LISTEN & RESPOND

Monitoring (free or almost tools)

Google Analytics

Traffic, Leads, Conversion, Downloads, Comments/Interaction, Coupons/Contests

Facebook Insights

Tweetreach.com

Buffer

Hootsuite

Klout/Kred

Biggest Mistakes

Social Media Crisis Plan

Define Crisis

Listen and monitor

Notification lines through chains of command

Acknowledge, be sorry and genuine

Respond with centralized information

Offer a plan of action that will prevent problem in the future

Know when to take it offline

Create an Army

Learn from it

Social Media Policies

Prepare for the unexpected

Create rules for the following:

- Employees usage of SM on the clock

- Employees usage of SM off the clock

- Employee-customer interaction representing the company, for example how to handle a customer complaint on Facebook

Any Questions?