Social Media Strategy

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Social Media Strategy San Antonio Online Marketing Group 6-18-2013 presented by

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Presented by Jupiter Labs and The Social Being.

Transcript of Social Media Strategy

Page 1: Social Media Strategy

Social Media Strategy

San Antonio Online Marketing Group


presented by

Page 2: Social Media Strategy

Social Media Revolution 2013

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Planning your Strategy

Branding your Business


Planning your Content

Tips for Interaction and Engagement


Biggest Mistakes

Social Media Crisis Plan & Policies

Q & A

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Strategic Planning Cycle

1. Assess Status Quo

2. Set Goals

3. Determine Budget/Time commitment

4. Create Strategy

5. Implement Strategy

6. Test and Monitor Strategy

7. Evaluate and adjust

8. Start at #1

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Where is your Target Market?

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Integration & Optimization

Integration of SMM &

traditional Marketing Lead Funnel Email/Calling List

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Branding Your Business

Design Language Keywords/#Hashtags/SEO Coherent Presence

Picture by Brian Solis:

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Planning your Content

Editorial Calender Make sharing other content a priority Share high quality content How often should you post?

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Tips for Interaction and Engagement

Timing Content type (videos, pictures, quotes,

infographics, blog posts, links, etc) Answer FAQs Hot topics Incentives Content curation Call to action User involvement LISTEN & RESPOND

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Monitoring (free or almost tools)

Google Analytics

Traffic, Leads, Conversion, Downloads, Comments/Interaction, Coupons/Contests

Facebook Insights




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Biggest Mistakes

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Social Media Crisis Plan

Define Crisis

Listen and monitor

Notification lines through chains of command

Acknowledge, be sorry and genuine

Respond with centralized information

Offer a plan of action that will prevent problem in the future

Know when to take it offline

Create an Army

Learn from it

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Social Media Policies

Prepare for the unexpected

Create rules for the following:

- Employees usage of SM on the clock

- Employees usage of SM off the clock

- Employee-customer interaction representing the company, for example how to handle a customer complaint on Facebook

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Any Questions?