Social Media Strategies - SBS Presentation
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Transcript of Social Media Strategies - SBS Presentation
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Developing Social Media Strategy:
What to Consider?
Aisha HillaryCommunication Specialist, New Media & Brandsbs.com.au
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Agenda
� What & types?
� Why & how?
� Why engage your business?
� Some examples at SBS
� Summary - what does success look like?
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Social media..
The use of electronic &
internet tools for the purpose
of sharing and discussing
information and experiences
with others.
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It’s not niche
− 5.1 social networking
− 7 sharing photos
− 3.6 sharing video
− 4.5m reading blogs (1.5 with own
blog)
− 3.2 submit product review
The Nielsen Online Consumer Generated Media Report 2008
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Why Engage?
− Reach out & connect to customers
− Brand awareness
− Provide unique & relevant
information
− Stronger insights
− Build advocates - loyalty
− Consumer validation
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Types of Strategy
� Establish your strategy
� Types:
− Awareness
− Customer Relations
− Crisis Management
− Corporate Reputation Management
− Event Activation
− Product Promotion & Sales
− Internal Communications
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The How…
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Overarching Principals
1. Listen & Understand
2. Context & Commitment
3. Create & Deliver
4. Listen, Engage & Facilitate
5. Evaluate, Learn & Listen again…
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1. Listen & Understand
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2. Context & Commitment
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3. Create & Deliver
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4. Listen- Engage - Facilitate
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5. Evaluate, Learn & Listen Again…
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Why Engage Your Business?
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At SBS
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The road to engagement…
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Aisha Hillary
m) 041 51 666 73e) [email protected]
Twitter: superfabulousLinkedIn: aishahillary
Thank you!