Social Media Strategies for the Indian Soccer League
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Transcript of Social Media Strategies for the Indian Soccer League
BY: MONIKA DOSHI
2014 Indian Super League Season
Start date: 12th October,2014
Indian Super League Teams
Objective
To focus on creating social media campaigns for generating awareness about the ISL.
Awareness
• Blogs written by various football geeks on sites like Wordpress and indianfootballnetwork.com.
• Facebook posts on new footballers joining the respective teams.
Interest
• Promote statistics about soccer
• Informational videos posted by various international, experienced football players on their website
• Generating conversations on forums by creating a Question/Answer sessions with individuals (forums like forum.indianfootballnetwork)
Desire
• #Hashtag contest on twitter (if I were in #IndSuperLeague)
• Exclusive football merchandise like football jerseys of a particular football club
• Updates on which new players are joining in the League teams on Twitter
Action
• Online booking of tickets• Boosting page• Getting 100 comments on Facebook posts• Getting the twitter handle @IndSuperLeague
to trend on twitter
Social Media Mix
WordpressYouTube
Forum
Measuring Success
• Facebook Insights• Twitter Insights – Tweet reach• YouTube Insights• Klout score• Wordpress insights