Social media strategies for business
-
Upload
richard-spencer -
Category
Education
-
view
950 -
download
1
description
Transcript of Social media strategies for business
![Page 1: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/1.jpg)
www.daemondigital.com© Daemon Group 2008
From communication to conversationSocial Media strategies for business
![Page 2: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/2.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 3: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/3.jpg)
www.daemondigital.com© Daemon Group 2008
By 2010 it is predicted that there will be more then 4 billion mobile phone
subscribers globally
![Page 4: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/4.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 5: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/5.jpg)
www.daemondigital.com© Daemon Group 2008
used Google Latitude?
divorced
![Page 6: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/6.jpg)
www.daemondigital.com© Daemon Group 2008
Social Media users as a percentage of all Internet users
67% of Internet users engage with Social Media
Source: comScore World Metrix
![Page 7: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/7.jpg)
www.daemondigital.com© Daemon Group 2008
Social Media users by global region
Asia Pacific Europe North America Latin America Mid East/Africa
34.55%
28.47%
22.61%
9.17%5.20%
Source: comScore World Metrix
Based upon unique visitors in June 2008
![Page 8: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/8.jpg)
www.daemondigital.com© Daemon Group 2008
82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7%
Watch video clips online
Visit a photo sharing site
Read b
logs
Use so
cial n
etwork
s
Have commented on blogs
Upload
photo
s
Download podcasts
Use R
SS
Global use of Social Media
Source: UM Wave 3
![Page 9: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/9.jpg)
www.daemondigital.com© Daemon Group 2008
72.9%5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
oppo
rtuni
ty in
con
text
0.26m
Source: UM Wave 3
![Page 10: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/10.jpg)
www.daemondigital.com© Daemon Group 2008
Social Mediaplatforms
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
![Page 11: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/11.jpg)
www.daemondigital.com© Daemon Group 2008
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Source: UM Wave 3 *Twitter Grader
62%read 29.0%
write
21.1%belong
77.0%watch
40.2%listen
No14Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
![Page 12: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/12.jpg)
www.daemondigital.com© Daemon Group 2008
Four categories of online social networks*
PEOPLE BASEDLinkedin
SPECIAL INTERESTWikipedia
VIRTUAL WORLDSSecond Life
CONTENT BASEDYouTube
*Source: Datamonitor analysis, 2008
![Page 13: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/13.jpg)
www.daemondigital.com© Daemon Group 2008
Facebook’s api’s create advantage
![Page 14: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/14.jpg)
www.daemondigital.com© Daemon Group 2008
There are 132 millionregistered users of Facebook
![Page 15: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/15.jpg)
www.daemondigital.com© Daemon Group 2008
Dominance of Facebook and MySpace
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
Internet audience
Social media
Facebook and MySpace combined equate to 43% of the social media audience by unique visitors
Source: comScore World Metrix
![Page 16: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/16.jpg)
www.daemondigital.com© Daemon Group 2008
72.8% of internet users read blogs and globally one new blog is created
every second of every day
![Page 17: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/17.jpg)
www.daemondigital.com© Daemon Group 2008
STEP ONE STEP TWO
Blogs can destroy reputation …
![Page 18: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/18.jpg)
www.daemondigital.com© Daemon Group 2008
… blogs can move markets …
![Page 19: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/19.jpg)
www.daemondigital.com© Daemon Group 2008
And blogs are helping consumers make purchasing decisions.
![Page 20: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/20.jpg)
www.daemondigital.com© Daemon Group 2008
So, how to develop a Social Media strategy for your organisation?
![Page 21: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/21.jpg)
www.daemondigital.com© Daemon Group 2008
It’s not about the applications
![Page 22: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/22.jpg)
www.daemondigital.com© Daemon Group 2008
Determine what do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your products or services
![Page 23: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/23.jpg)
www.daemondigital.com© Daemon Group 2008
Your corporate website
is where good contentgoes to die.
![Page 24: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/24.jpg)
www.daemondigital.com© Daemon Group 2008
Engaging with social networks through defensive and then offensive strategic communications
![Page 25: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/25.jpg)
www.daemondigital.com© Daemon Group 2008
Digital engagement strategy
© Daemon Group 2008
![Page 26: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/26.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 27: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/27.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 28: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/28.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 29: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/29.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 30: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/30.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 31: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/31.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 32: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/32.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 33: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/33.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 34: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/34.jpg)
www.daemondigital.com© Daemon Group 2008
![Page 35: Social media strategies for business](https://reader033.fdocuments.us/reader033/viewer/2022051816/54589c52af795994188b54cb/html5/thumbnails/35.jpg)
www.daemondigital.com© Daemon Group 2008
follow us @daemondigital