SOCIAL MEDIA STRATEGIES
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SOCIAL MEDIA STRATEGIES
Inna Hudaya
Bangkok, 9-11 March 2012
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We avoid conventional media, Why?
• Mostly, local media don’t have perspective. Media subordinated women in abortion issue.
• Cut and Edit the most important messages.
• We are not gramatically and ethically correct to send articles to newspaper/magazine.
• We want international visibility!!
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EASY
interactive
funfast
cheapWhy
Social Media?
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Media We Use
• Blogger
• Couchsurfing
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• 231 million population in Indonesia (BPS 2009).
• Currently, there are 43.060.360 Facebook users in the Indonesia, which makes it #3 in the ranking of all Facebook statistics by country.
• Facebook penetration in Indonesia is17.72% compared to the country's population and 143.53% in relation to number of Internet users. The total number of FB users in Indonesia is reaching 43.060.360 and grew by more than 2.920.880 in the last 6 months.
• Top 4 Fb User : America, India, Indonesia, Mexico (March 2012)
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AGE RATIO• Indonesia Facebook demographics is other social media statistics
we monitor. The largest age group is currently 18 - 24 with total of 17 654 748 users, followed by the users in the age of 25 - 34.
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GENDER RATIO
It’s My Circle
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How information shared
• Assumption :
• Samsara facebook friends = 1557
• Samsara team using facebook = 5
• Estimation each team friends @ 500 friends = 5 x 500 = 2500
• 1 update status show up in 1557 + 2500 newsfeed = 4057 newsfeed/daily.
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Blogger
• Why blogger?
• #1 search engine – easy to track by google.
• Free
• unlimited data capacity
• Interactive
• Webmaster facilities, SEO, etc..
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If you facing unwanted pregnancy what would you
type on search engine?
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• Unwanted pregnancy
• Where I can find abortion clinic
• Abortion
• Safe Abortion
• Abortion Pill
• Abortion Clinic
• Etc…
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Put that word as much as possible on your article,
better to put on the title of the article.
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The Goal Is
to be in the 1st page of google
search
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Search Engine Optimization (SEO) Tips
• Keywords.
• Less flash, video and photos - If you in a country where internet connection is slow.
• Links – get link to high ranking website/blogs
• Connecting blog-facebook-twitter
• Submit your blog to search engine
• Register to google web master
• Use google analytic blog ; Adding the tracking script
• 3rd party applications ; Technorati, mybloglog, blogcatalog, etc.
• Do not protect your content, let’s people copy your articles.
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Couchsurfing.org
CouchSurfing International Inc. is a corporation that
offer its users (couchsurfer) hospitality exchange
and social networking services.
By host traveller around the world we introduce our works to a global audience and invite people to be the part of it.
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Mission
"Travel Activism : Provoke, Encourage and Share Ideas, Knowledge, Experiences to Create A More Open World. Introduce Indonesia in it's grass root community and activism."
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How couchsurfer participate?
• Bring hotline sticker on their trip in indonesia.
• Spread our works to their friends/colleagues in the country or people they meet in the trip.
• Giving us a short workshop to develop our capacity building : English skills, Public relation, finance, etc...
• Fundraising
• Networking