SOCIAL MEDIA STRATEGIE S SUMM IT 2013 · Manager of Customer Commitment, JetBlue Airways Michele...
Transcript of SOCIAL MEDIA STRATEGIE S SUMM IT 2013 · Manager of Customer Commitment, JetBlue Airways Michele...
SOCIAL MEDIASTRATEGIES SUMMIT 20
132
Executea Strategic Approach to Social Media
Two Full Days of Interactive Learning
Abundance of Networking
Opportunities
#SMSsummit
Attendees of SMSS San Francisco will learn to: Register Today!www.socialmediastrategiessummit.com
888.409.4418www.gsmiweb.com
Hands-On Strategies and Tactics
November 6-7Marine’s Memorial Hotel
San Francisco, CA
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Twitter: @gsmionline | #SMSsummit Facebook.com/gsmiweb Blog: http://socialmediastrategiessummit.com/blog/
#SMSsummit
Dear Social Media Strategist:
Global Strategic Management Institute (GSMI) is excited to bring you
the latest social event, Social Media Strategies Summit – San Francisco
(“SMSS”). Whether your organization is a start-up or a large enterprise,
SMSS will provide you with relevant case study examples, interactive
workshops and engaging sessions to boost your social media marketing
efforts and reach your company’s business goals.
The summit will provide attendees with emerging strategies, the
latest social tools, and insights from successful social media marketing
campaigns. Over the course of two days, SMSS – San Francisco offers
all of the elements you need to achieve social media success! This year,
we’ve implemented new session tracks including:
A: Best Practices Across Platforms B: Innovations & Case Studies; C: Internal Collaboration; D: Analytics & Measurement.
Case studies demonstrating analytically proven success will be presented
by top brands. We are thrilled to bring Social Media Strategies Summit
back to San Francisco for another successful year.
7R� DVVXUH� DWWHQGHHV� JHW� WKH� IXOO� EHQH¿W� RI� DQ� LQWLPDWH� VXPPLW�� ZH�only offer a limited number of seats. Take advantage of our early bird
registration deals and secure your seat early. Group discounts are also
available.
Looking forward to seeing you in San Francisco!
Sincerely,
GSMI
Social Media
Not to be missed! Perfect blend of speakers, content, inspiration and luxury with an intimate crowd.
Grant Crowell
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Who Should Attend:
VPs, Directors and Managers of:
t�Marketing
t�Branding
t�Business Strategy
t�Online Communities
t�Customer Relations
t�Social Media
t�Public Relations
t�Social Media Assistants
t�Social Media Strategists
t�Business Development
t�Word of Mouth Marketers
t�Community Marketers
t�Media sales
t�Agency Account
Managers
t�Entrepreneurs
Any and everyone interested in learning, from proven
successful industry experts, how to maximize your brand’s
efforts by integrating the power of social marketing.
Chief Executive 2IÀFHUV
Chief 0DUNHWLQJ�2IÀFHUV
Chief %UDQGLQJ�2IÀFHUV
%XVLQHVV� 2ZQHUV
#SMSsummit
Social Media:
1 | Master Various Social
Marketing Strategy
Giveaways
Interactive, educational and interesting sessions that will enhance your current social media strategy and knowledge.
Katie Brown, Lungevity
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#SMSsummit
Featured Speakers Include:
This summit is a great way to spark new, applicable ideas and items that can be immediately implemented ZKHQ�,�JHW�EDFN�LQ�WKH�RIÀFH�
Heather Lockwood,
Laurie Meacham, Manager of Customer
Commitment,
JetBlue Airways
Michele Wingate, Social Media Manager,
American Family Insurance
Hugh Reilly, Social Media Community
Coordinator,
UNICEF
Camille Ricketts, Content Manager,
Kiva.org
Jeanette Gibson, Senior Director, Social and
Digital Marketing,
Cisco Systems, Inc.
Cisca Brouwer, Counsel,
NBC Universal – Digital Division (Fandango & Daily Candy)
Cory Edwards, Social Media Center of
Excellence Lead,
Adobe
Kevin Zellmer, Global Director of Enterprise,
Hootsuite
Joel Morrow, CEO,
Mobile Fusion, @Mobile_Fusion
Maya Grinberg, Chief Evangelist and
Social Media Manager,
Wildfire, a Division of Google
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#SMSsummit
Featured Speakers Include:
Adele Cehrs, President,
Epic PR Group
Elly Deutch, Co-Founder/Chief Digital Strategist,
eDigital @deutche
Jon Dick, Klout
Meridith Valiando, Co-founder & CEO,
DigiTour Media LLC
Christopher Rojas, Co-founder,
DigiTour Media LLC
Jennifer Cohen Crompton, Principal,
Something Creative LLC
Glenn Selig, Founder,
PRNewsChannel
Tyler Ragghianti, Project Manager,
PRNewsChannel
Vince Higgins, DDB Worldwide
Devin Redmond, Co-Founder & CEO,
Nexgate
Noah Krusell, Director, Analytical Services,
evolve24
Mike Roberts, Earned Media Strategist,
Covario
Travis Wright, Global Social Media
Awesomeizer,
Ensighten
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Workshop A
Workshop C
Workshop B
Workshop D
Networking Reception
Day One: Pre-Summit Workshops & General SummitWednesday, November 6, 2013
4:10 Integrated Marketing: Social Media Case Studies-RHO�0RUURZ� CEO, Mobile Fusion, @Mobile_Fusion
4:10 Case Study: How Kiva Boosted Its Facebook Reach by 40% in 6 Months&DPLOOH�5LFNHWWV� Content Manager, Kiva.org
At A Glance
8:00 Introduction to Facebook for Your Business(OO\�'HXWFK� Co-Founder/Chief Digital Strategist, eDigital, @deutche
8:00 Video Killed the Radio Star: Producing and Using Video for the Social User0HULGLWK�9DOLDQGR� Co-founder & CEO, DigiTour Media LLC&KULVWRSKHU�5RMDV� Co-founder, DigiTour Media LLC
7:30 Pre-Summit Workshop Registration & Breakfast
10:00 Morning Break & Refreshments
10:15 Content? You want Content? How to Build an Effective Content Strategy-HQQLIHU�&RKHQ�&URPSWRQ� Principal, Something Creative LLC
10:15 How to Bypass Traditional Media and Create, Deliver Content Online*OHQQ�6HOLJ� PRNewsChannel7\OHU�5DJJKLDQWL� Project Manager, PRNewsChannel
12:15 Workshop Attendee Luncheon & General Conference Registration **Please note lunch is for workshop attendees only
1:15 Introduction by Summit Emcee
1:30 Opening Keynote: “Tomorrow Starts Here”: Leveraging Social Media Content for Engagement -HDQHWWH�*LEVRQ� Senior Director, Social and Digital Marketing, Cisco Systems, Inc.
2:15 Afternoon Break and Networking Opportunity
Track A: Best Practices in Leading Platforms Track B: Innovations & Case Studies2:30 Why a 140-Letter Tweet is Your Best Ad: Social Media Advertising 101
.HYLQ�=HOOPHU� Global Director of Enterprise, Hootsuite, @kzellmer
2:30 Get Notice Above the Noise: Catch Media Attention by Tracking, Forecasting and Creating Spikes $GHOH�&HKUV� President, Epic PR Group
3:15 Afternoon Break & Refreshments
3:25 Establishing Your Brand & Maximizing ROI on Pinterest'DQLHO�0DORQH\� CEO & Co-Founder, PinLeague
3:25 Turning a 66-year-old UN Agency into a Relevant, Engaging Social Media Player: A Case Study of UNICEF+XJK�5HLOO\� Social Media Community Coordinator, UNICEF
This summit is a great way to spark new, applicable ideas and items that can be immediately implemented ZKHQ�,�JHW�EDFN�LQ�WKH�RIÀFH�
Heather Lockwood,
4:55 Session TBD9LQFH�+LJJLQV� DDB Worldwide
5:40 Adjourn to Networking Cocktail Reception
7:15 Day 1 Concludes
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10:15 Tying it All Together: How Social Media is Tied in with Marketing Communications Plans'HYLQ�5HGPRQG� Co-Founder & CEO, Nexgate
10:15 Social Media Monitoring Tools to Simplify Your Strategy Management-RQ�'LFN� Klout
Day Two: General SummitThursday, November 7, 2013At A Glance
8:00 Registration and Breakfast
8:30 Introduction by Summit Chair
8:45 Keynote: The Road to ROI: Building a Strategy for Social Marketing Success 0D\D�*ULQEHUJ� Chief Evangelist and Social Media Manager, Wildfire, a Division of Google
9:30 Keynote: Think Beyond Engagement. Why Advocacy and Loyalty are the Secret Sauce of Social Success(QJDJH�6FLHQFHV
Track C: Beginner/Intermediate Track: Implementation & Internal Collaboration
Track D: Advanced Social Media Track: Going to the Next Level with Measurement & Analytics
2:00 Afternoon Break and Networking Opportunity
2:15 Be Smart: Use Data to Drive Decisions 1RDK�.UXVHOO� Director, Analytical Services, evolve24
3:00 Content Creation: Developing Socially Viable, Shareable, and Viral Content 0LNH�5REHUWV� Earned Media Strategist, Covario
3:45 Closing Keynote: SEOcial Media - Business Relationship Optimization [BRO]7UDYLV�:ULJKW� Global Social Media Awesomeizer, Ensighten, @teedubya
4:30 Closing Remarks & Summit Concludes
11:10 Are You Listening? Social Customer Service/DXULH�0HDFKDP� Manager of Customer Commitment, JetBlue Airways
11:10 Strengthening Social Media by Integrating Owned, Paid and Earned Media: Case Study of American Family Insurance 0LFKHOH�:LQJDWH� Social Media Manager, American Family Insurance
1:15 Collaborating with Legal for Online Social Media Promotions, Sweepstakes and Contests&LVFD�%URXZHU� Counsel, NBC Universal – Digital Division (Fandango & Daily Candy)
1:15 Social Measurement: Is Data Killing or Cultivating Creativity &RU\�(GZDUGV� Social Media Center of Excellence Lead, Adobe
It is so exciting to be surrounded by so many great minds innovating and molding the social space as we know it.
Allison Lewis,
11:45 10 for 7 Showcase Engage Sciences, UberVU, Evolve24
12:00 Networking Luncheon & VIP Luncheon
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#SMSsummit
“Tomorrow Starts Here”: Leveraging Social Media Content for Engagement
Corporations are now content providers
- from video engagement to infographics.
Creating engaging packages of content
provides a competitive advantage and
engaging with and activating internal and
external stakeholders is essential to drive
awareness. Jeanette Gibson, Senior Director
of Cisco’s Social and Digital Marketing will
discuss story telling online using videos, blogs
and infographics - sharing what works best
and how companies can become content
providers. She will highlight social media
and content strategy best practices for B2B
companies and share how companies can
leverage social media to listen and respond
to clients and customers.
Presented by: Jeanette Gibson, Senior Director, Social and Digital Marketing,
Cisco Systems, Inc.
The Road to ROI: Building a Strategy for Social Marketing Success The era of social media has taught
marketers an important new truth: You no
longer control how consumers perceive
your brand. What matters most today is not
what you say about your brand – it’s what
consumers say about it. Successful social
FVERHW�YRHIVWXERH�XLEX�XLI]�QYWX�MR¾YIRGI�this conversation without trying to control it.
But how do they accomplish that?
.SMR�;MPH½VI��E�HMZMWMSR�SJ�+SSKPI�ERH�PIEHIV�in enterprise social media marketing for this
presentation. This session will focus on four
key initiatives:
(1) why social must align with business
objectives
(2) how brands should organize their teams
for social success
(3) how to integrate social into the overall
marketing mix
(4) why engagement is at the heart of social
success
.SMR�;MPH½VI�ERH�PIEVR�LS[�XS�FYMPH�E�WXVEXIK]�XS�MR¾YIRGI�XLI�GSRZIVWEXMSR�ERH�get the most out of social.
Presented by: Maya Grinberg, Chief Evangelist and Social
Media Manager, Wildfire, a Division of Google
Think Beyond Engagement. Why Advocacy and Loyalty are the Secret Sauce of Social SuccessWhile building and engaging a fan base
is undeniably important, CMOs are now
looking for tangible proof that measurable
commerce and long-term brand value can
be achieved from social marketing. It’s also
high time for social marketers to break out
SJ�XLIMV�WIP½QTSWIH�WMPSW�ERH�TVSZI�XLI�true value they can deliver to the wider
marketing department. But, this can only be
achieved by activating rather than engaging
your social community.
Join Richard Jones, founder and CEO
of EngageSciences as he outlines the
strategies that successful social brands are
implementing to move beyond “vanilla” fan
engagement to achieve true advocacy and
long-term loyalty.
In this session you will learn:
���,S[�XS�TVS½PI�ERH�WIKQIRX�E�JER�database to identify and target individual
advocates, referrers and dormant
fans across social networks and other
marketing channels.
���,S[�XVYP]�WSGMEP�FVERHW�EVI�GYVEXMRK�advocacy content from across the web to
socialize their websites
���,S[�XS�HIZIPST�WSGMEP�GSQQIVGI�TVSKVEQW�XLEX�½RERGMEPP]�VI[EVH�JERW�JSV�recruiting their friends
���,S[�XS�GVIEXI�PSRK�XIVQ�PS]EPX]�TVSKVEQW�that work across multiple apps and
multiple devices
Presented by: Engage Sciences
AGENDA
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Workshop A Workshop C Workshop D
#SMSsummit
Introduction to Facebook for your BusinessIn this session, we will explore the depths
of Facebook and how to set up and
market your business page. This is a basic
introductory workshop that will teach you
the basics to master Facebook marketing.
In addition to learning how to set up
your business page, we will learn how to
develop your social voice to effectively
engage consumers and grow your fan base.
Key takeaways:
�� ,S[�XS�YWI�*EGIFSSO�XS�QEVOIX�]SYV�business
�� 0IEVRMRK�XLI�6YPIW�SJ�XLI�6SEH�� (IZIPSTMRK�]SYV�²WSGMEP�ZSMGI²�ERH�WSGMEP�engagement strategy
�� 7IXXMRK�YT�E�*EGIFSSO�%GGSYRX�JSV�]SYV�business
�� )RKEKMRK�JERW�ERH�KVS[MRK�]SYV�JER�TEKI��� 8LI�XSSP��XMTW�ERH�XVMGOW�XS�STXMQM^I�XLI�Facebook experience
Presented by: Elly Deutch, Co-Founder/Chief Digital Strategist, eDigital, @deutche
Content. You Want Content? Everyone needs more content, but content
can’t just be what you, as a business, want
to put out there. Good content is all about
giving your audience what they want and
need, and making it completely relevant. To
do this, companies need effective content
strategies and teams that make the content
rock.
%XXIRH�XLMW�[SVOWLST�XS�PIEVR�LS[�XS�
�� 'VIEXI�ER�IJJIGXMZI�GSRXIRX�WXVEXIK]�� -HIRXMJ]�XLI�GSRXIRX�XLEX�MW�QSWX�VIPIZERX�to your audience
�� 4VSQSXI�GSRXIRX�YWMRK�WSGMEP�QIHME��� &YMPH�E�GSRXIRX�XIEQ�XLEX�GER�GVIEXI�ERH�curate content
��1IEWYVI�GSRXIRX�WYGGIWW
Presented by: Jennifer Cohen Crompton, Principal, Something Creative LLC
How to Bypass Traditional Media and Create, Deliver Content OnlineConsistently among the highest rated
workshops and all new for 2013, get ready
to be wowed!
You’re tweeting, friending and pinning
and now it’s time to pull it all together
with content that engages… that makes
MX�TSWWMFPI�JSV�]SY�XS�&=4%77�XVEHMXMSREP�media, control your message and deliver
that message, fully intact, to the very
people you want to reach.
Sound too good to be possible? Well, it
isn’t.
Because seeing is believing and doing
makes things stick, be an active participant
in this hands-on workshop that will make
you a believer in online press releases…
and how they can be leveraged to be
game-changers for you and your business.
3L��ERH�FVMRK�]SYV�PETXSTW��M4EHW�SV�WMQMPEV�device and be prepared to work.
Presented by: Glenn Selig, PRNewsChannel
Tyler Ragghianti, Project Manager,
PRNewsChannel
AGENDA
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2013
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Case Study
Case Study
#SMSsummit
Are You Listening? Social Customer Service More and more people are veering away from traditional channels like calling or emailing to voice
their opinion of companies, opting to do so over sites like Facebook and Twitter instead. If your
company doesn’t have someone manning your social media channels for customer service-related
inquiries and responding in the “correct” way, you may be turning off your current and future customers. Join us for this informative session and
learn how to effectively implement and manage a social customer service strategy. Identify the best way to resolve customer service inquiries
while maintaining a consistent social message.
Presented By: Laurie Meacham, Manager of Customer Commitment, JetBlue Airways
Strengthening Social Media by Integrating Owned, Paid and Earned Media: Case Study of American Family Insurance 7SGMEP�QIHME�KMZIW�GSQTERMIW�E�TPEGI�XS�FYMPH�GSQQYRMXMIW��MRGVIEWMRK�IRKEKIQIRX�[MXL�]SYV�FVERH��-R�XLMW�WIWWMSR��½RH�SYX�LS[�E�*SVXYRI�����GSQTER]�LEW�FYMPX�MXW�WSGMEP�QIHME�GSQQYRMXMIW�YWMRK�WXVSRK�MRXIKVEXIH�TEVXRIVWLMTW�[MXL�1EVOIXMRK�ERH�46��%XXIRHIIW�[MPP�PIEZI�XLI�WIWWMSR�[MXL�new ideas based on examples of:
�� ,S[�XS�FYMPH�E�WSGMEP�QIHME�TPER�XLEX�WYTTSVXW�XLI�SZIVEPP�FVERH�WXVEXIK]�� 8LI�TS[IV�SJ�S[RIH��TEMH�ERH�IEVRIH�QIHME�[SVOMRK�XSKIXLIV�XS�I\XIRH�XLI�VIEGL�SJ�MRHMZMHYEP�IJJSVXW�� 7SGMEP�QIHME�GEQTEMKRW�XLEX�MRGVIEWI�IRKEKIQIRX�[MXL�XLI�FVERH
Presented By: Michele Wingate, Social Media Manager, American Family Insurance
AGENDA
Unique atmosphere, many discussions and involvement by participants makes this summit unmatched by any others. Great place to grow, learn and build a strong social network.Alisha Espey,
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Case Study
#SMSsummit
Turning a 66-year-old UN Agency into a Relevant, Engaging Social Media Player: A Case Study of UNICEF.SMR�,YKL�6IMPP]��92-')*´W�7SGMEP�1IHME�'SQQYRMX]�'SSVHMREXSV��EW�LI�WLEVIW�XLI�WXSV]�SJ�LS[�92-')*� went from the Kony 2012 campaign (March 2012) and their slow and not so great response, to being
VIGSKRM^IH�EW�XLI�QSWX�IRKEKIH�2+3�SR�8[MXXIV�ERH�XLI���XL�QSWX�IRKEKIH�FVERH��EGGSVHMRK�XS�E�VIGIRX�WXYH]�F]�2IWXMZMX]��
,YKL�[MPP�HMWGYWW�PIWWSRW�PIEVRIH�JVSQ�MRXIVREP�HIFEXIW��PMOI�HIFEXMRK�[MXL�XLIMV�GLMPH�TVSXIGXMSR�XIEQ�MJ�XLI]�GSYPH�YWI�XLI�[SVH�³GLMPH�WSPHMIV �́SV�RSX�ERH�E�TVIXX]�[IEO�MRJSKVETLMG���[IIOW�PEXIV��7SGMEP�QIHME�JEMP���*EWX�JSV[EVH�XS�TVIWIRX�HEXI�ERH�92-')*�MW�TVSHYGMRK�MRRSZEXMZI�ERH�IRKEKMRK�GSRXIRX�ERH�GEQTEMKRW�SR�MWWYIW�MRGPYHMRK�GLMPHVIR�[MXL�HMWEFMPMXMIW��GLMPH�WYVZMZEP©�ERH�GLMPH�WSPHMIVW��2SX�JSVKIXXMRK�E�LYKIP]�WYGGIWWJYP�online baby shower for Shakira, which incorporated social sharing, email marketing and donations. In short very much pushing the envelope for a
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�� 8LI�WXVYGXYVI�SJ�LMW�XIEQ��� �,S[�92-')*�LEW�XEOIR�WXEJJ��EX�,5�ERH�MR�GSYRXV]�SJ½GIW �SR�E�WSGMEP�QIHME�NSYVRI]�XLVSYKL�E�WYMXI�SJ�WSGMEP�QIHME�KYMHERGI�HSGYQIRXW�
and training programs
�� 8EPIW�SJ�GSPPEFSVEXMSR�[MXL�EKIRGMIW�� ,S[�XS�QEOI�XLI�QSWX�SJ�GIPIFVMXMIW�� 4YWLMRK�XLI�FSYRHEVMIW�SR�TPEXJSVQW�MRGPYHMRK�7SGMEP�8SEWXIV��:MRI��6IHHMX��-RWXEKVEQ�ERH�8YQFPV�� %HZMGI�JSV�SXLIV�FVERHW�ERH�SVKERM^EXMSRW�JEGMRK�WMQMPEV�GLEPPIRKIW�
Presented By: Hugh Reilly, Social Media Community Coordinator, UNICEF
Establishing Your Brand & Maximizing ROI on Pinterest%W�4MRXIVIWX�GSRXMRYIW�XS�KVS[��MX�MW�FIGSQMRK�E�JSVGI�XS�FI�VIGOSRIH�[MXL�MR�WSGMEP�GSQQIVGI��*SV[EVH�XLMROMRK�QEVOIXIVW�EVI�VETMHP]�EHSTXMRK�XLI�TPEXJSVQ�EW�XLI�RI\X�JVSRXMIV�SJ�WSGMEP�QIHME��,S[IZIV��QER]�EVI�WXVYKKPMRK�XS�KIX�XVEGXMSR�IEVP]�SR��-R�XLMW�WIWWMSR��[I´PP�HMWGYWW�XLI�JYRHEQIRXEP�HMJJIVIRGIW�FIX[IIR�4MRXIVIWX�ERH�SXLIV�TPEXJSVQW�XLEX�WLSYPH�MRJSVQ�]SYV�WXVEXIK]��XLIR�[EPO�XLVSYKL�GEWI�WXYHMIW�SJ�[LEX�MW�ERH�MWR´X�[SVOMRK�SR�4MRXIVIWX��ERH�[VET�YT�[MXL�EHZERGIH�WXVEXIKMIW�JSV�QE\MQM^MRK�XLI�63-�SJ�]SYV�TEVXMGMTEXMSR�MR�4MRXIVIWX�FSXL�SR�ERH�SJJ�SJ�XLI�network. This session will be highly interactive, and will adapt to the audience, so all experience levels are welcome!
Presented By: Danny Maloney, CEO & Co-Founder, PinLeague
AGENDA
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#SMSsummit
Collaborating with Legal for Online Social Media Promotions, Sweepstakes and Contests(S�]SY�IRNS]�[SVOMRK�[MXL�MR�LSYWI�PIKEP#�9T�XS�WTIIH�SR�[LEX�]SY�GER�ERH�GER´X�HS�[MXLMR�IEGL�WSGMEP�TPEXJSVQ�]SY�[ERX�XS�VYR�]SYV�GSRXIWX�in? Running any sort of contest raises questions related to both brand and platform rules and procedures.
-R�QSWX�GSQTERMIW��]SY�EVIR´X�KSMRK�PMZI�[MXL�ER]XLMRK�YRXMP�]SY�½KYVI�SYX�MJ�PIKEP�ETTVSZIW�SJ�XLI�QIWWEKI�ERH�VYPIW�XLEX�WLSYPH�ETTP]���'MWGE�&VSY[IV��'SYRWIP�JSV�2&'9RMZIVWEP´W�(MKMXEP�(MZMWMSR�[MPP�WLEVI�XMTW�SR�GSPPEFSVEXMRK�[MXL�PIKEP�JSV�WSGMEP�TVSQSXMSRW��W[IITWXEOIW�ERH�GSRXIWXW���
Presented By: Cisca Brouwer, Counsel, NBC Universal - Digital Division (Fandango & Daily Candy)
Why a 140-Letter Tweet is Your Best Ad: Social Media Advertising 101Did you know you’re now more likely to climb Mount Everest than click a banner ad? The reality is that all marketing tools--even once-promising
ones--are going to become less effective over time. Email, paid search, banner ads.... This is why it’s crucial for good marketers to stay on top of
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In this session, attendees will learn:
�� 8LI�FEWMGW�SJ�WSGMEP�EHZIVXMWMRK� What are social ads?
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Presented By: Kevin Zellmer, Global Director of Enterprise, HootSuite
The Age of The AlchemistToday, brands need to put the consumer at the center of all marketing activity, maintaining consistency and ensuring the greatest brand
expression possible. This means getting specialists from multiple disciplines on the same page. This integration is easy in theory but incredibly
challenging in practice.
%RH�XLI�KIRIWMW�SJ�XLI�WSPYXMSR��ERH�%KI�SJ�XLI�%PGLIQMWX��[EW�E�LYQER�MRWMKLX��+EQIW�IPMQMREXI�TIVWSREP�MRXIVIWXW�F]�TYXXMRK�TISTPI�MR�E�XLMVH�person mindset. In this case, in the mind of the consumer and their many journeys through the brands they touch.
%X�XLI�MRXIVWIGXMSR�SJ�FVERH�GSQQYRMGEXMSRW�ERH�9<�HIWMKR�PMIW�'SQQYRMGEXMSRW�%PGLIQ]��E�QIXLSHSPSK]�SJ�XVERWJSVQMRK�JSVKIXXEFPI�I\TIVMIRGIW�MRXS�QIERMRKJYP�SRIW�PIZIVEKMRK�GSRXI\XYEP�GVIEXMZMX]���;LMPI�'SQQYRMGEXMSRW�%PGLIQ]�MW�RI[�XS�XLI�FVERH�ERH�9<�[SVPHW��MXW�SPH�RI[W�XS�JERW�SJ�64+´W�WYGL�EW�((��&]�XEOMRK�GYIW�JVSQ�XLMW�MQQIVWMZI�KEQI�ERH�PIZIVEKMRK�H]REQMG�XIGLRSPSKMIW�SJ�XSHE]��[I�GER�JSWXIV�FIXXIV�brand connections through delivering more relevant experiences.
Presented By: Vince Higgins, DDB Worldwide
AGENDA
13 | Presented by | RegisteR today! 888.409.4418 www.socialmediastrategiessummit.com or www.gsmiweb.com
2013
Twitter: @gsmionline | #SMSsummit Facebook.com/gsmiweb Blog: http://socialmediastrategiessummit.com/blog/
Case StudyCase Study: How Kiva Boosted Its Facebook Reach By 40% in 6 MonthsIn 2012, Kiva reinvented its Facebook strategy from scratch. Through constant experimentation, benchmarking, and
KSSH�SPH�JEWLMSR�KYIWWMRK��MX�KVI[�MXW�EYHMIRGI�SR�XLI�TPEXJSVQ�F]����MR�PIWW�XLER�WM\�QSRXLW��-R�XLI�TVSGIWW��MX�VIHI½RIH�PIRHMRK�SR�/MZE�EW�E�more visual experience -- a shift that has extended to the organization’s other social media efforts and its brand at large. This case study is all
about identifying the content your audience wants and wants to share, and rethinking what it means to be social, no matter what business you’re
in.
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Presented By: Camille Ricketts, Content Manager, Kiva.org
Be Smart: Use Data to Drive DecisionsThe challenge with “big data” analysis isn’t realizing how important it is or that you need it to drive business objectives – smart marketers know
that already. What you should be asking yourself is how you can get smarter by using the explosion of consumer data available in today’s digitally
connected world. We’re human. We rely on numerous sources to make everyday decisions: what car to buy, what dog food to select, which
company to partner with. So why then do you rely on one or two data sources to tell you how consumers are buying your brand or what they
are saying about you?
Start asking smarter questions, and allow your data intelligence partner to work smarter for you. In this session you’ll learn:
��;L]�MX´W�MQTSVXERX�XS�MRXIKVEXI�XVEHMXMSREP�ERH�WSGMEP�QIHME�HEXE��;LEX�UYIWXMSRW�XS�EWO�]SYV�HEXE�TVSZMHIVW�WS�]SY�GER�FIKMR�MRXIKVEXMRK��,S[�FMK�FVERHW�EVI�YWMRK�HMKMXEP�QIHME�MRXIPPMKIRGI�XS�HVMZI�FYWMRIWW�VIWYPXW
What’s more is that you’ll learn all of this from a non-data guy who can speak in terms you will understand.
Presented By: Noah Krusell, Director, Analytical Services, evolve24
#SMSsummit
AGENDA
14 | Presented by | RegisteR today! 888.409.4418 www.socialmediastrategiessummit.com or www.gsmiweb.com
2013
Twitter: @gsmionline | #SMSsummit Facebook.com/gsmiweb Blog: http://socialmediastrategiessummit.com/blog/
This social media strategies summit has served to open my eyes to potential opportunities throughout my workplace. I feel educated and invigorated.James Katica,
Social Measurement: Is Data Killing or Cultivating Creativity Every marketer wants to know whether social media is impacting the business, yet most of us simply don’t know how and may even be afraid to
½RH�XLEX�SYX���,S[IZIV��JSV�XLI�QSWX�TVSKVIWWMZI�SVKERM^EXMSRW�WSGMEP�HEXE�MW�XVERWJSVQMRK�XLIMV�HIGMWMSR�QEOMRK�TVSGIWWIW�F]�GVIEXMRK�E�VIPMEFPI�WSGMEP�QIEWYVIQIRX�JVEQI[SVO�XLEX�MRJSVQW�ERH�WYTTSVXW�MRHMZMHYEP�FYWMRIWW�SFNIGXMZIW��9RHIVWXSSH�ERH�TVSTIVP]�ETTPMIH��WSGMEP�QIHME�MRWMKLXW�LIPT�HVMZI�QEVOIXMRK�GEQTEMKRW��MRWTMVI�GVIEXMZMX]��FYMPH�GYWXSQIV�GSR½HIRGI�ERH�]IX�WXMPP�KIRIVEXI�I\EGX�½KYVIW�XLEX�WLS[�LS[�QYGL�MQTEGX�WSGMEP�QIHME�LEW�had on driving sales and leads. In this session you can learn how your organization can establish a solid framework comprised of a combination of
advanced listening and data analysis that ultimately produces insights to inform your business strategy. From this session, you’ll learn:
��,S[�XS�GVIEXI�E�QIEWYVIQIRX�JVEQI[SVO�XLEX�JSGYWIW�SR�EGLMIZMRK�VIPIZERX�FYWMRIWW�SFNIGXMZIW��;LEX�OMRHW�SJ�/4-W�]SY�WLSYPH�GSRWMHIV�JSV�]SYV�GEQTEMKRW�PEYRGLIW��2I[�ETTVSEGLIW�XLEX�%HSFI�MW�YWMRK�MRXIVREPP]�XLEX�MW�TVSHYGMRK�MRWMKLXW�XS�HVMZI�HIGMWMSRW
Presented by: Cory Edwards, Social Media Center of Excellence Lead, Adobe
Content Marketing, How to Create Content That is Socially Viable, Shareable, and Engaging Mike Roberts will provide a practitioner’s framework to serve as a reference when creating content. First, this session will cover creative
development including staying ahead of the content innovation S-curve, brainstorming concepts or topics that people will share, validating the
social interest, and selling your concept to get approval. Secondly, it will cover the process to create this content including navigating department
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Presented By: Mike Roberts, Earned Media Strategist, Covario
#SMSsummit
AGENDA
Social Strategy Delivers ROI
Social Media StrategyTRAINING
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Our Process:
Social Strategy Audit:
Modular Approach:
Breakdown Silos:
functioning social enterprise?
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cost savings and increased revenue to your
Free social assessment with every training course!
In-House