Social media & storytelling
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Transcript of Social media & storytelling
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Storytelling & Social Media
Barry WaiteProfessor/Program Coordinator
Corporate Communications & Public RelationsSchool of Communications, Media & Design
Centennial College
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A Very Short Story….
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Social Media provides a platform…
to tell your stories
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Social Media is more about communication than about technology
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Put provides incredible opportunities to communicate, engage and tell your stories
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Before You Start
• Understand your audience• Know where you are going• Always be listening, looking & learning
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A word about where your audience is….
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Take Flight(from The Dragonfly Effect)
• Develop a Clear GoalThere is elegance in simplicity
• Reverse the RulesHow might others address the challenge? Do the
opposite.• Tell a Good (Truthful) Story
Tell stories that connect on an emotional level• Design for Collaboration
Enable others to contribute and choose their own weapon