Social Media State of the Union [Slides]

©2012 Revinate, Inc. | April 10, 2023©2012 Revinate, Inc. | April 10, 2023

Social Media State of the Union: A Recap of Q1 and Q2

Social Trends and Directions

August 8th, 2012

Presented by:Ashley Chavez, Revinate

Benji Greenberg, BCV


What is Revinate?

The gold standard for online reputation and social media management for the hospitality industry

Designed specifically for hotels and restaurants by web and hospitality experts

Powered by sophisticated web technology, yet simple and intuitive for users to use

Tuned into how today’s hospitality consumer thinks and buys


Competitor

ACompetitor

BCompetitor

CCompetitor

DCompetitor

E

Sales

Mgmt

Operations

Marketing


Housekeeping

• You are on mute• Ask questions in the ‘questions’ section of

the screen to the right• Need a demo or more info?

Email [email protected] • Link to recorded version

of the presentation will be emailed out tomorrow


Why Engage?

Customers who engage with companies over social media

are more loyal and spend up to 40% more with those companies

than other customers.

Bain & Company


Guest: Benji Greenberg

• President and Founder of BCV• Speaks and blogs regularly on the topics

of online reputation management and social media engagement

• Joint clients with Revinate include One&Only, InterContinental, Four Seasons, and The Peninsula Hotels

• Specializes in social media management strategy


Emerging Platforms: Google+

Why use Google+How to set up a PageBrands using Google+


Why use Google+?

• Google’s “social network” • Integration into search results and rankings• The future of Google’s search efforts will be

personalized• Attempting to provide more relevant results


Google+ Pages vs. Google+ Local

Google+ Pages

• Similar to Facebook Pages

• Several users can be managers of the page

• Classify fan base into “circles” for selective sharing of updates

• Share content with followers that integrates into search results

Google+ Local

• Replacing Google Places listing

• Integrated with OpenTable for Restaurants

• Integrated with Google Hotel Finder for Hotels

• Zagat review platform for all reviews


Setting up a Google+ Page

Live Demo


Google+ Best Practices


Google+ Events

• Share your event with your Circles or open the event to the public

• Automatically sync with users Google Calendars once they RSVP

• Google+ Events also integrates with Google Maps to allow guests to get directions directly from the event page

• Turn on Party Mode to enable guests to upload photos in real time to one album on the event page


Upcoming Webinar: A Detailed View of Google+

• Join Us 9/12 at 10am PST and 5pm PST

• Verify your account to be found across Google, including Search and Maps

• Connect your website by adding the Google+ badge or small code snipped on your site

• Raise social awareness of your business to increase relevance by linking your Google+ Page to your ads

• Events pages and how to use these to share events that you have going on


Brands on Google+:Napa Valley Marriott


Brands on Google+:Hotel Berlin


Brands on Google+:Grand Hyatt Kauai Resort & Spa


Brands on Google+:Holiday Inn Washington, DC


Emerging Platforms:Instagram

Why use InstagramInside Instagram

Brands using Instagram


Why use Instagram?

• Connect with users

• Spotlight your brand – over 27M subscribers and counting!

• Create content for other networks – ingrates seamlessly with other platforms, such as Twitter and Facebook

• Find content through searching relevant hash tags that users and guests are already using

• Run contests and promotions to boost engagement and spread brand awareness


Inside Instagram


Brands on Instagram:Beverly Wilshire


Brands on Instagram:W Hotels of New York


Brands on Instagram:Fountainebleau

• Ran short campaign to gain followers and increase brand awareness

• Used hash tags and Twitter to help promote

• Increased followers by 12%

• Potential impressions on Twitter with hash tag use reached over 170,000


Web Accessiblity

• Desktop browser version now available

• Click link in Twitter toopen desktop version

• Login to comment orlike the photo

• More integrationdown the line?


Emerging Platforms:Pinterest

Why use PinterestDownload details Pinterst

webinarBrands using Pinterest


Why use Pinterest?

• Promote your brand identity

• Showcase your brand’s personality and core values by pinning image that inspire your brand

• Showcase your hotel’s amenities and offerings

• Soon be the 4th largest traffic source in the world!


Setting up aPinterest Account

Stream an in-dept demo at www.revinate.com/best-practices

Includes step-by-step instructions for setup and best practices


Brands on Pinterest:Four Seasons Austin


Brands on Pinterest:Aqua Hotels & Resorts


Brands on Pinterest:Mr. & Mrs. Smith


Parting Words

Social Media Management Recap


Parting Words

• Create a plan and strategy for each channel

• Keep it simple

• Great creative and be prepared to try new things

• Stay engaged

• Have fun!


Revinate Makes Social Media Management Easy


Questions?

Contact us: Ashley Chavez, Revinate

[email protected]@revinate

Benji Greenberg, [email protected]

@bcvbenji

Social Media State of the Union [Slides]

Technology

Transcript of Social Media State of the Union [Slides]