Social media spr guide to conversation2_jan 2012
23
SOCIAL MEDIA: A CONVERSATION ABOUT WHAT & WHY VINZ KOLLER, KRISTIN WOLFF & YOU SOCIAL POLICY RESEARCH ASSOCIATES January 23, 2011
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Internal introduction to social media and what SPR staff are already doing in select projects.
Transcript of Social media spr guide to conversation2_jan 2012
SOCIAL MEDIA: A CONVERSATION ABOUT WHAT & WHYVINZ KOLLER, KRISTIN WOLFF & YOU SOCIAL POLICY RESEARCH ASSOCIATESJanuary 23, 2011
What’s your question?
• Ecosystem, not tool• Enabler, not “extra”• Tools online, impact online & IRL
”Twitter, Facebook, YouTube and media like it have arrived as powerful tools of government policy making.” Pete McClosky
WHAT?
WHY? 1. Better awareness
2. Improved ability to connect
WHY?(cont.)
3. Accelerated doing (professional, personal, social), but marathon, not sprint
Meet Ahmed.
[YOUR EXPERIENCE HERE]
EXAMPLES: VIPs
EXAMPLE: NGO MEETS FB
THE BIG PICTURE: PLATFORMS • Skillshare, Khan Academy, P2PU• New strategies for job-finding (@jobangels,
@twithire, 100 more here) • “Gigs” (@taskrabbit)• Intern, volunteer (@catchafire, @creativecares,
dozens more)• Share “stuff” (zipcar, nieghborgoods,
couchsurfing, hundreds more here) • Crowdfunding (kickstarter, 33needs,
REVV preso)
THE NUMBERS (if we really must…)
The Headline: We are connected.
78% on-line (95% of young people; most, every day)35% own smartphone (for 1/4, primary means of accessing internet)315M people, 317M mobile devices
Q. WHAT ARE WE (SPR) DOING NOW?
Twitter (WFLeadership, Social_Policy)Facebook (WFLeadership, SPR)Project Blog (WFLeadership)External blogs (Harvard Social Innovation Project)SlideshareVideo and photo sites (flickr, vimeo, YouTube, etc.)
“The smartest person in the room is the room.” David Weinberger
Resources Cited During LLLWhole UsNow Film (it will make you feel great about the world!)http://watch.usnowfilm.com/Don Tapscott (books, media, etc.)http://dontapscott.com/Brian Solis Conversation Prismhttp://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/Heldrich Social Media Briefs (3 so far)http://www.heldrich.rutgers.edu/Larry Summers comments on education trends in NYThttp://www.nytimes.com/2012/01/22/education/edlife/the-21st-century-education.html?_r=1
