Social Media Speaker Profile: Alicia Whalen

alicia whalenINFLUENCER | SPEAKER | BLOGGER

knowledge is power.

Friday, September 26, 2014

Topics include:

THE NEXT BIG THING IN DIGITAL Future Outlook and Predictions Game-Changing Trends, Technologies and Tactics. Digital Media trends defined and demystified. Topics include:

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NEW AND NOW: Must know digital trends + how consumer behaviour and purchasing habits have evolved

INNOVATORS: Discover how the most successful brands are using DIGITAL

USING INFLUENCERS: Leveraging the power of Shares + Likes + Loves

DEFINING THE ROI: Social Networks that work to Drive ROI + Conversions

DIGITAL CONVERGENCE: How to harness 'Social, Local, & Mobile' across a multi-platform, multi-device

and multi-channel consumer path-to-purchase

WHAT YOU NEED TO KNOW: In planning and prioritizing your Marketing budgets now and in the future


Topics include:

CASE STUDIES : Digital & Social Media Marketing Innovators, Tips and Tactics: Native Social Media Advertising. Re-Marketing Search. Promoted Updates. Crowd Sourcing. -------------------------------------------------------------------------------------------------------------------------------------------------------

DIGITAL MEDIA HAS EVOLVED FAST! Whether you are selling products, services or APPS - there is no time to stay out

of the loop. Learn how digital media has affected Sales & Marketing in B2B, B2C, and every business category in-between. PARTNERS IN SUCCESS: Digital agencies and small niche shops have become more readily available - and

more affordable. What to look for in digital media suppliers from web developers to social media experts, and how to get the most from your agencies, developers and other media partners. STORIES OF INNOVATION: Learn how some brands have INNOVATED to evolve their services,

e-commerce solutions, and methods of communicating marketing messages to match the needs of the new digitally CONNECTED customer. What digital marketing tactics are working to drive ROI?

CASE STUDIES: A review of what it takes to build strong digital brands in todays connected economy


FINDING THE ROI in Social Media and Digital Marketing: Defining Key Performance Indicators, and PROVING THE ROI in Digital, Social and Mobile Multi-Channel Marketing ------------------------------------------------------------------------------------------------------------------------------------------------------- DEFINING KPI’s : Learn the key metrics for measuring the success of SOCIAL, DIGITAL, and MOBILE media

marketing. Determining the “point of conversion” and reporting for success. BIG DATA - BEYOND “VISITS” : Hear how BIG DATA has affected the industry and what all marketers need to know

in benchmarking successes across complex, multi-channel digital media platforms. SOCIAL ENGAGEMENT + SOCIAL SIGNALS: What are marketers doing to measure brand engagement

and brand loyalty? Can it be done? INTENT TO BUY : Measuring success requires an understanding of signals of “Intent-to-purchase” and Conversion Metrics. Hear about the important key metrics to benchmark ROI and report on success.

10 MUST DO’s for Marketers looking to find the ROI in DIGITAL + SOCIAL MEDIA.

Topics include:


Additional Speaking Topics:

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The Evolution of a Digital Brand | The Story of acoupleofchicks.com: Topics include women in business, digital and social media marketing, reputation management online and building a digital business.

BIG DATA & Analytics | A session dedicated to tracking digital marketing performance, benchmarking success over time, extreme target marketing, and measuring ROI in digital media.

Managing the Social Economy | Your brand is what Twitter says it is. How can marketers use Social Media channels to build brand engagement, positive sentiment, loyal brand ambassadors, and improve CRM. Hear how the social web has become a critical in driving the consumer path to purchase, post purchase servicing, and customer loyalty.

Keynotes and workshops are customized to meet the needs of the audience



co-founder of:

knowledge is power.

“The internet has changed media and marketing forever - and we are not done yet!”

Digital marketing is key to driving sales, revenue, operational structure, product distribution, and reputation management. A Couple of Chicks™ CO-FOUNDER Alicia Whalen is a well known speaker and thought leader, and delivers audiences a lively and interactive strategies to success in executing cross-platform digital and social media marketing campaigns on channels including;

Google, Bing, LinkedIn, Facebook, Twitter, YouTube, Instagram and Pinterest +++

Alicia Whalen has produced hundreds of workshops, webinars, training sessions and keynote presentations that leave attendees with both the inspiration and insight to leverage new media.

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ABOUT:Alicia Whalen is a leading Digital + Social Media Strategist, Consultant, Entrepreneur & Co-founder of A Couple of Chicks™ Digital Marketing for Tourism, and the Online Revealed - Digital Marketing Conference.

Working with clients that have included; Fairmont Hotels & Resorts, Marriott International, Nova Scotia Tourism, The Shaw Festival Theatre, and the InterContinental Hotel New York Times Square, Alicia has executed hundreds of successful cross-platform digital media campaigns, digital brand launches, and multi-channel social media strategies over the past decade, as is recognized as a leading expert in digital tourism marketing.

A regular speaker at industry conferences, Alicia has also partnered with such media giants as; YAHOO, Facebook Canada, Blackberry, Travel Alberta, and ViaRail, to provide educational Workshops, Webinars and training sessions.

Alicia also directed the DMO Online Benchmarking Program in Canada, partnering with 22-Canadian Destinations to benchmark success in marketing online. An innovator, influencer & digital media evangelist, Alicia has spent over a decade paving the way for marketerʼs to succeed online.


contact.

book alicia for your next event:

905-401-2249 | [email protected]


mailto:[email protected]

mailto:[email protected]

Social Media Speaker Profile: Alicia Whalen

Presentations & Public Speaking

Transcript of Social Media Speaker Profile: Alicia Whalen