Social Media Solution for SHinsei Bank in Japan

8/8/2019 Social Media Solution for SHinsei Bank in Japan

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1 roup 8 roup 8

Proposal to

for social media presence


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AgendaAgendaWho are we?

Our understanding

Current Status

Social Sites in Japan, usage and medium of access

Phase 1 Reaching Customers

Phase 2 - Reaching employeesBenefits and Competitive Edge

Time and Cost

1

2

3

4

5

6

7

8


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Who are we?Who are we?

Vast pool of consultants with varieddomain expertise in banking

Leading name in global consulting brands

Prior major successful projects in the

region:

Shinhan Bank, Korea: IT Transformation andGovernance Mobank, Japan: Risk Management Rakuten, Japan: E-Commerce Platform


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understandingunderstanding

Ubiquity of Shinsei bank in the cyber world

.Harness the power of Social media marketing 2 0 to gain competitive

advantage

Customer empowerment through popular social networking applications Cost effective methods to understand functional and emotional needs of

customers

Utmost data security and data integrity on the public domain

Customer retention and loyalty

- - -Employee engagement through state of the art intranet capabilities


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Status QuoStatus Quo

Banks are moving into the Social NetworkingSpace

Internet usage is maximum using Mobiles Most used application on SNS are games The top three SNS in Japan are

Yahoo Mobage Town Gree Mixi

Recent developments Mixi and Mobageopened APIs for third party developers todevelop applications


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Japan Japan

: ., . ; = ,Source Mobile Marketing Data Labo Aug 2009 n 3 880 : , . ; = ,Source Cross Marketing Sep 2009 n 2 993

oreign players struggle to get footing in Japan

ig three dominate the social networking mar


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Japan Japan


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FeaturesFeatures

: ., . ; = , ( )Source Mobile Marketing Data Labo Aug 2009 n 3 880 multiple responses allowed

ood selection of ames is an

m po rt an t a tt ri bu te f successful

ocial network inJapan


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Usage MediumUsage Medium

: ., . ; = , ( )Source Mobile Marketing Data Labo Aug 2009 n 3 880 multiple responses allowed


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Phase 1 JapanPhase 1 Japanreachreach

Community Pages www.gree.jp www.mixi.jp www.yahoo.mbga.jp (Yahoo Japan)

Real- time updates on Products and Services

Information provided in English and Japanese

languages

Customer interaction Discussion forums Communication channel connecting bank relationship

managers


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Phase 1 ThePhase 1 The Japanese reach Japanese reach

Customer engagement using games Online stock market simulations Gaming applications

Applications on the Social websites Access basic account information Raising grievance issues with the bank Redirecting users to Bank website for

monetary transactions Exclusive online privileges/benefits


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ROPOSED SOLUTION OR PHASE 1
http://www.wpclipart.com/blanks/arrows/double_arrow_sign.png.html


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Phase 1 - ThePhase 1 - Theglobal reachglobal reach

Create a BANG on FACEBOOK and Twitter

Customer interaction through various functionalities

Groups Like pages News feed LIVE chat with Shinsei relationship managers

Create awareness of Shinseis Facebook page through

email, SMS alerts

Create APIs to redirect to official Shinsei bank website

Partnership with for network infrastructureand authentication

G l


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Information related to

-all on going and past

Projects in the company

General information on each BU

General company related information-Real time Stock

Market relatedinformation

News

Self report generation for

employees

-e Learning portal

Employee Communities

-e Greetingcards

Personal Pictures and videos upload -e Library

BulletinBoard

Employee Blogs

Activities and Events

happening in each BU

EmployeesDirectory


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Time linesTime linesWork Stack Week

1Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week11

Week12

Analysis

Design

Web development

System Testing

Documentation

Deployment

Deployment Testing

:Total Time 12 weeks


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Cost EstimationCost EstimationPhase Schedule(weeks) Per DayRate in US$ Cost in US$ Resource TypeAnalysis 2.5 $1,000 $175,00 AnalystDesign 2 $800 $112,00 Solution Architect

$500 $7000 2 IT ConsultantsWebdevelopment

6 $300 $12,600 3 IT Consultants

$500 $21,000 1 DBA$500 $21,000 2 Senior Developers$250 $105,00 1 Web Develop ers

System Testing 5 $200 $7000 3 Software Testers

Documentation 11 $100 $7,700 Technical writersDep loyment 3 $3,000 $63,000 Deployment teamDeploymentTesting

3 $200 $4200 Software testers

32.5 $182,700

,o ta l C o st o f Im p le m e n ta tio n $ 1 8 2 7 0 0


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Thank youThank you


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SummarySummary

SPJ Consultants Inc has led a revolution in ITconsulting in South Asia

Proven track record in blending IT solutions with

Social Networks Understood Shinsei Banks requirement in retail

banking and conducted extensive market researchto come up with a unique solution

SPJ Consultants Inc offers a 2-phased approachspread over 12 weeks

Cutting edge technology and innovative ideas @estimated cost of $182,700

Social Media Solution for SHinsei Bank in Japan

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