Presented By Lionnel Yamentou

Social Media Simplified

for Speakers & Clubs

Tweet: @Yamentou Facebook.com/Yamentou LinkedIn: @Yamentou

Agenda• Setup• Laying a Foundation For Social Media• The Social Networks and Etiquette• Case Studies• Tools & Resources• Quiz• Close

Setup Definition

WHAT IS

SOCIAL MEDIA

ATTENTION. POPULATION.

CONNECTIONS.

Setup Why Should You Care?

Foundation For Clubs

MEMBERSHIP.MANAGEMENT.

METHODS.

Foundation For Speakers

THEME. SPEECH. TARGET

AUDIENCE.

Foundation You Must Have A WEBSITE

YOUR SOCIAL MEDIA EFFORTS SHOULD ALL LEAD TO…

YOUR OWN WEBSITE

Meet the Networks

• Facebook• Twitter• LinkedIn• YouTube• Google+

Networks Facebook

IS FACEBOOK FOR YOU?

• OVER 1.3 BILLION USERS• 48% USERS LOGIN DAILY• 35% AGED 25 TO 45

IDEAL FOR: TRAFFIC TO SITE, BRAND EXPOSURE, ENGAGEMENT

Source: www.StatisticBrain.com

Networks Twitter

IS TWITTER FOR YOU?

• OVER 600 MILLION USERS• 40% WATCH WITHOUT

TWEETING• 42% AGED 25 TO 45

IDEAL FOR: TRAFFIC TO SITE, BRAND EXPOSURE, ENGAGEMENT

Source: www.StatisticBrain.com

Networks LinkedIn

IS LINKEDIN FOR YOU?

• OVER 300 MILLION USERS• 39% LOGIN DAILY• 45% AGED 25 TO 45

IDEAL FOR: SEO, BRAND EXPOSURE, ENGAGEMENT

Source: www.StatisticBrain.com

Networks YouTube

IS YOUTUBE FOR YOU?

• 900 MILLION UNIQUE VISITS DAILY

• 39% LOGIN DAILY• 50% USERS AGED 25 TO 45

IDEAL FOR: SEO, TRAFFIC TO SITE, BRAND EXPOSURE, ENGAGEMENT

Source: www.StatisticBrain.com

Networks Google+

IS GOOGLE+ FOR YOU?

• OVER 350 MILLION USERS• 50% USERS AGED 25 TO 45

IDEAL FOR: SEO, TRAFFIC TO SITE, ENGAGEMENT

Source: www.StatisticBrain.com

Social Media Etiquette

SOCIAL MEDIA

ETIQUETTE

Etiquette: Do & Don’t

• Do1. Be Context

Aware2. Connect and

Relate Before You Communicate

3. Experiment

• Don’t1. Oversell2. Be Negative3. Blur the Line

Case Study (Speakers)

GOOGLE YOURSELF

GET A WEBSITE

Case Study (Speakers)

Case Study (Speakers)

WHERE TO SPEND TIME?

LINKEDIN, FACEBOOK, TWITTER

Case Study (Clubs)

GOOGLE “~PUBLIC ~SPEAKING” IN YOUR CITY

Case Study (Clubs)

Case Study (Clubs)

WHERE TO SPEND TIME?

YOUTUBE, FACEBOOK, GOOGLE+

NETWORKS NOTABLE MENTIONS

WORTH MENTIONING

TOASTMASTERS.ORGMEETUP.COM

YELP.COM

FREETOASTHOST 2.0

Tools & Resources

• Online– Toastmasters.o

rg– Hootsuite.com– BufferApp.com– Swayy.co– MyTLog.tk

• Offline– Forget

Facebook, Get Facetime (Victor Broski)

– Club Success Formula M = E3 (Chris Gregory)

QUIZ

TIME FOR REVIEW

QUIZ

QUIZ: Question 1

QUESTION 1

WHERE SHOULD ALL YOUR SOCIAL

MEDIA EFFORTS LEAD

TO?

QUIZ: Question 2

QUESTION 2

YOUR CLUB DECIDES TO RECORD ALL

MEMBERS SPEECHES ON VIDEO AND

PUBLISH MONTHLY CLUB NEWS. WHAT’S THE BEST PLATFORM?

QUIZ: Question 3

QUESTION 3

NONE OF YOUR CLUB MEMBERS ARE ON SOCIAL

MEDIA. IS IT WORTH IT TO CREATE AND MAINTAIN A

PRESENCE? WHY?

QUIZ: Tiebreaker Question

TIEBREAKER QUESTION

WHAT ARE THE NAMES AND TITLES

OF YOUR CLUB’S EXECUTIVE MEMBERS?

QUIZ WINNER

AND THE WINNER IS…

QUIZ WINNER

YOU ;D

Helpful resources

THIS COULD BE OF HELP TO YOU

Feedback Forms & Close

THANK YOU FOR BEING HERE!LET US CONTINUE THE CONVERSATION

ON SOCIAL MEDIA: @YAMENTOU

Facebook.com/Yamentou Twitter.com/Yamentou

Yamentou.com Linkedin.com/in/Yamentou

The End