Social Media Simplified for Small Business

TURKEYS & TREES

Social MediaSimplified!

(c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com

Linda P. Taylor, RFC, CCPS

www.LindaPTaylor.comwww.TaylorMadeSecrets.com

Twitter: LindaPTaylor

[email protected] [email protected]

ARE YOU WEARING A KLT?

• KLT for Business = Know, Like & Trust

– Built with frequent, positive, personal contact

• It’s not what you know!

– It’s customers knowing you reduce their pain

• All things equal, buyers use WOM from

their personal social network to decide

• Social Media => Perfect for KLT


WHICH ONE DO YOU BUY?

Beginner = Website/Blog, LinkedIn or Plaxo

Mid Range = Beginner + Twitter + PodcastMid Range = Beginner + Twitter + Podcast

Power User/Agency = Blog linked toFacebook with Twitter and embedded,YouTube channel, Apple iTunes Podcasts,SEO programs, autoresponder, free eBooksfor squeeze page, analytics, AND a VA


BUT WHAT WAS YOUR GOAL?

Carve a Turkey Cut Down a Tree

Know Your Clients => STEP Number ONE!

Who They Are (demographic)Where They are (geographic)

What They Want (psychographic)How do They decide to buy (psychographic) Where They get their Information (marketing)

Do they use Social Media (marketing)


Carve a Turkey Cut Down a Tree

WHO IS YOUR CLIENT?

Who Uses Social Media?• Estimated up to 70% Female

• Highly Educated, Heavy Web Users

• More likely to be affluent & highly affluent (!)

Easy to Find Niches Best for YouEasy to Find Niches Best for You• Find target communities using SM

• Word of Mouth => KLT => Trust easy with SM

• Niches within niches within niches

• Minimal “costs” to create, most SM is free

• Riches in Niches!

(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

SO WHAT IS SOCIAL MEDIA?

“Traditional” Media

– Many to one

– Print (not green)

– Television & Radio

– Advertising– Advertising

New Social Media– Many to Many, Communities

– “Word of Mouth” using Technology

– Niches within Niches

– Be the trusted “Advisor” to the niche


SOCIAL MEDIA CHAOS


You Need Just 4 Key Tools!

1. Walls Used by NicheFacebook Posterous LinkedIn

MySpace Plaxo NING (create)

2. Blogs for Niche

Wordpress Typepad eBloggerWordpress Typepad eBlogger

3. Messaging to Create TrafficTwitter Pownce Jaiku

4. Audiovisual to PersonalizeYouTube Podcasts


USE LIKE OTHER MEDIA!

1. Walls = Billboard & Brochure

2. Blogs = private “Publishing”

3. Twitter = “PR” & messaging3. Twitter = “PR” & messaging

4. Audiovisual = personal brand

• Research for niches & trends

• Start => FaceBook + LinkedIn


FACEBOOK.com


WHY FACEBOOK?

• 175 Million viewers and growing!

• Website without web “hosting” for FREE

• Creates Personal & Business profile(s)

• Create Events, Clubs, Groups, and JVs

• eMail autoresponder to invite “friends”• eMail autoresponder to invite “friends”

• Link to sites like Twitter and Blogs

• Embed YouTube, Podcasts, eBooks

• Affiliate marketing such as Amazon

• Use and Offer Applications


FACEBOOK DO’s & DON’Ts

• Turkey or Tree = set goals FIRST

• Learn to use it before posting! Avoid “gaffes”.

• YouTube Tutorials

• Recommend hire VA to set-up• Recommend hire VA to set-upand operate!!!

• Free eBook for beginners:

[email protected]


LinkedIn

• Easier than FaceBook


• Easier than FaceBook• Underutilized as Social Media tool• Free and Upgraded Versions• GREAT intro from LinkedIn at YouTube

and suggestions at LI Blog

• LinkedIn => Marketing to Professionals!

LinkedIn - Underused SM

• For professional networking – not “chatty”

• Under-utilized for Social Marketing

• Research tool– New hire references

– Info on management, company BEFORE interview– Info on management, company BEFORE interview

– Experts for articles, talks, services

• Join and/or Create Groups

• Market Research competitors, prospects

• Applications for linking to blogs, etc.


COMPLIANCE & LEGAL ISSUES

• Social Media = Private Publishing?

• Free Speech versus Liable, Inciting

• Private versus Public access

• Once posted there is NO control

• Compliance with Company, Regulators• Compliance with Company, Regulators

– SEC & FINRA

• Self-Defense

– Own YOUR name, Company in Social Media

– use Google Alerts for name and company


FREE RESOURCES

FaceBook Page eBook

Blogging eBook

Twitter Secrets eBook

Send Request via eMail to:

[email protected]


Linda P Taylor, RFC, CCPS

www.LindaPTaylor.com

www.TaylorMadeSecrets.com

Blog: www.AskLindaPTaylor.com

Twitter: www.twitter.com/LindaPTaylor

eMail: [email protected]

Taylor Marketing & Management

5235 Mission Oaks, #511, Camarillo CA 93012

(818) 483-0500 * (805) 302-7280 * Fax (818) 483-0505

Social Media Simplified for Small Business

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