Social Media Shakedown of Top Brands in April 2013
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Transcript of Social Media Shakedown of Top Brands in April 2013
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Social Media Shakedown of Top Brands in April 2013
SO
SOCIAL MEDIA BENCHMARKING COMPANY
We monitor and analyze the daily activity on the social media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently.
FOR BRANDS
THE
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
April 2013
Brands that Gained the Most New Fans
3,918,306
3,097,692
1,869,815
1,452,203 1,409,998 1,402,943 1,392,949 1,326,744 1,302,011 1,286,703
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
Snickers AXE Coca-Cola Samsung
Mobile
Oral-B YouTube Facebook BlackBerry The
Simpsons
HUGO BOSS
New Fans
Brands with the Highest Fan Growth Rate
April 2013
344.13% 327.15% 323.04%
221.97%
169.06% 161.12% 158.87%
83.40% 73.05% 68.60%
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
300.00%
350.00%
400.00%
Schwarzkopf AXE Electrolux Malibu Rum Werther's
Original
Sugar Free
US
belVita Electrolux
Vacuums
and Small
Appliances
Disney
Infinity
Crisco Snickers
Fan Growth Rate
Most Engaging Posts Across All Sectors
April 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
April 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
April 2013
A Closer Look at Selected Top
Brands
Ferrari & BMW – Content Comparison
Ferrari & BMW – Benchmarking Engagement
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
April 2013
Brands that Gained the Most New Followers
1,508,962
1,322,647
944,791 917,156
628,613 591,932 573,197
482,010
340,446 321,226
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
YouTube Instagram Twitter Ellen
DeGeneres
CNN
Breaking
News
MTV CNN Facebook Samsung
Mobile
WWE
New Followers
Brands that Tweeted the Most
10,437
8,759
7,412
4,351
3,074 2,673
2,359 2,294 2,158 2,117
-
2,000
4,000
6,000
8,000
10,000
12,000
Number of Proactive Tweets
April 2013
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
April 2013
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
April 2013
SO
A Closer Look at Selected Top
Brands
Pizza Hut – Benchmarking ART
3hr, 37mins
2hr, 19mins
1hr, 25mins
2hr, 27mins
14hr, 15mins
1hr, 33mins
5hr, 11mins
Top Automotive brands on Twitter
Brand Name Total Followers Followers Growth
Number of Tweets
Average Response Time Proactive
Tweets Replies Retweets
@Audi 335,393 2.9% 46 80 20 4:26:35
@Lexus 302,722 0.2% 98 37 31 5:38:25
@Ford 211,141 4.22% 54 25 8 32:21:48
@chevrolet 188,728 3.63% 60 191 25 3:45:38
@MercedesBenz 145,303 5.95% 171 23 98 2:45:21
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Brands with the Most New Views
April 2013
97,586,298
71,411,990 70,325,167
59,269,521 57,160,165 52,232,968
45,570,516 44,107,500 39,823,300
36,670,582
-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
New Views
Top Videos of the Month
April 2013
‘ ’
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
April 2013
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
April 2013
SO
A Closer Look at Selected Top
Brands
Evian - Baby & Me
Video Views Growth
Kmart - Ship My Pants
Video Views Growth
Pepsi – Beyoncé “Mirrors”- Official 2013 Video #BeyHereNow
Video Views Growth
ANALYSIS OF
BRANDS ON PINTEREST
Followers, Pins, Repins, Boards etc
Brands that added the most followers
62,405
46,437
40,337
32,837
23,450 22,864 19,567 19,142
17,634 16,507
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Nordstrom Michaels
Stores
Harper's
Bazaar
Jetsetter Lululemon
Athletica
L.L.Bean SELF
Magazine
Everyday
Health
Free People Lowe's
New Followers
‘ ’
April 2013
Best Boards of the Month
April 2013
Sector Leaders in the United States
April 2013
(Based on the Unmetric Score for Pinterest)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Television
Sector Leaders in the United States (Based on the Unmetric Score for Pinterest)
Sector Brand
Personal Care
Restaurant & Cafe
Retail
Retail Chains
Sector Brand
Sports
Technology
Telecom Services
Travel
April 2013
SO
A Closer Look at Selected Top
Brands
Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
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