Social Media Setonhill

Social MediaSocial MediaThe New Look of Marketing

• Define Social Media• Show Impact with Examples• How It Fits in Marketing• Questions/Discussion

What are we going to do today?

• … Internet-based applications used to create, store, organize, publish, syndicate, critique and share any and all forms of text, pictures, video and audio content.

Social Media … what is a broad definition?

Social Media … How Does it Differ from Traditional Marketing

TelevisionRadioPrintBillboards

1 Message to Mass Audience(Interruption Marketing)

Social Media

Multiple Messages to 1 Engaged Person that may be shared with others(Inbound Marketing)

Email

Social Media … how is it being used for impact?

• Build community• Reach new people• Drive traffic • Listen• Engage in Real Time Communications

Build Community: Berks County Community Foundation’s BCTV.org

http://bctv.org

Build Community: The Voice of San Diego

http://voiceofsandiego.org

Reach New People: The Pittsburgh Foundation’s Twitter

http://pghvoicesofyouth.org

Reach New People: Humane Society’s LOLseals

http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/lolseals.html

Drive Traffic : The Mattress Factory’s iConfess

http://www.youtube.com/user/MFiConfess

Drive Traffic: mGive Mobile Giving Application

http://www.mgive.com/

Listen: NonProfit.org’s TwitPoll

Listen: The Girl Effect

http://www.girleffect.org/

Engage in Real Time Communications: Whole Foods

http://apps.facebook.com/thisismyyearto/

Engage in Real Time Communications: The Extraordinaires

http://www.beextra.org/

Engage in Real Time Communications: CauseWorld’s iPhone application

http://www.causeworld.com/index.html

Engage in Real Time Communications: Livestrong’s ChalkBot

http://www.deeplocal.com

• Social media has overtaken porn as the #1 activity on the web

• By 2010 Gen Y will outnumber Baby Boomers and 96% of them belong to a social network

• If Facebook were a country, it would be the 4th largest in the world

• Fastest growing segment on Facebook is 55 – 65

•1 Billion IPod app downloads in 9 months

• 78% of people trust peer to peer recommendations. Only 14% trust advertising

• YouTube is the 2nd largest search engine

Making the Case for Social Media

• More than 103 million US-based

• Average user spends nearly 1 hour on FB daily

• More than 700,000 local businesses/orgs w/ active pages.

• Pages have created more than 5.3 billion fans

Facebook Stats

Facebook Measurement

• 80% of Twitter usage is on a mobile device

Twitter Stats

Twitter Measurement

Twitter Measurement Tips

•Re-tweet valuable content from others.

• Use HootSuite or another tool to automate & track clicks.

• Think beyond your brand. Research trends, competitors, industry and other items

Things to Keep an Eye on…

•4Square/Gowalla (location based social networking)

• Citizen journalism (filling the gaps in the decline of newspapers)

• New communities on the horizon (LoKast)

• Socialcasting Facebook application from Brand Networks

• Anything Google is doing

• FCC’s broadband initiative

Good Resources

• Mashable

• WOMMA

• Managing The Gray podcast (CC Chapman)

• Seth Godin’s blog

• Chris Brogan’s blog

Our info

Christopher

[email protected]@PittsburghFdn@UniversalWit

Eric

[email protected]@LoudEricwww.lionce.com

Questions…

Social Media Setonhill

Education

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