Social Media & SEO for Limo, coach keywords & industry
Transcript of Social Media & SEO for Limo, coach keywords & industry
Social Media & SEO For keywords surrounding limousine and coach services,
and how social media can achieve improved results for search engine optimization
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | [email protected] | @jakeaull
Why keyword analysis
Testing a variety of keywords is an illustration of demand
In other words, when we seek services (as well as information), we go online to search
Our results in Google or Bing include websites, blogs and social media pages and mentions
When companies know the terms their audience searches for, they can fill the web with the copy to achieve top search engine listings.
Initial keywords tested
I used my various search engine analysis tools for the following keyword phrases (results report shorter and other variations):
global transportation limousine coach bus door to door global door to door limo coach nationwide coach service driver door to door Door-to-door travel Pickup dropoff
The Search Results
Following pages show what people search for surrounding those keywords.
Note that for the following pages’ largely searched keyword phrases: Either one or no limo/coach/driver transportation services came
up on the first page of Google search results. Leaving a large opportunity for such companies to fill web pages
and social media copy with such keywords And optimize to achieve first page search results
Data & Analysis
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | [email protected] | @jakeaull
High Searches without Fierce Competition
Note increase in searches over time
The first page bottom results for ‘door-to-door service’ searches
Where in the world is the most demand:
Steadily increased demand for services
Harness this Keyword Demand
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | [email protected] | @jakeaull
Harness this keyword demand
Keyword-driven content (in social media, online PDFs, etc.) makes companies “found” online
SEO succeeds from digital content, including blogs, social media posts, etc.
Blogging with keywords automatically gives easy content to promote in social media and retain buzz marketing
Even if most visitors don’t read the content, it achieves an SEO goal; content raises results in search listings
Paid vs. Organic Search
Companies who don’t practice good SEO often pay the price in pay-per-click advertising
Yet consumer web searchers trust – and click on – organic listings far more than they do pay-per-click listings
(ask yourself, what do you click on?)
Why pay for online clicks when you can achieve them through organic web and social content?
Social Media Helps SEO
Here are some other limousine services that use blogging to specifically aid their SEO: Phoenix Limousine Service 1 save
http://www.transaccent.com/blog/ Empire State Limos Blog http://www.empirestatelimos.com/blog/ LIMO BLOG | Exotic Coach Limousines and SUV Limos
http://www.exoticcoach.com/category/limo-blog/ Houston Limo Service | Limousine Rentals Company - Colony
Limousine | Houston, T... http://www.colonylimousine.com/
Specific local channel search results
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | [email protected] | @jakeaull
YP.com Paid vs. Organic Listings
Yelp location listings
SuperPages Location (better) vs. Organic (lower) Listings
CitySearch paid vs. location listings
Additional Searches
Organics searches for ‘limousine services Atlanta, GA’
No listings for client Limousine Services come up in Google
Likewise in MerchantCircle
These and many others are desired channels for listings – they support each other.
The more channels listed, the higher likewise in Google the company appears, via spread of digital content and footprint.
Conclusion
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | [email protected] | @jakeaull
Review
With a goal of heightened consumer-search results, research industry keywords searched most
Form an ideal list of prominent keywords
Investigate the competition
Optimize for these keywords
Optimize and set profiles in numerous local search channels
Blog, and post about blog content in social media, to feed search results
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | [email protected] | @jakeaull