Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Social Media Analysis ofTop 6 Robo Online Advisor Firm

March-April 2015

Apr 2, 2015 - Apr 8, 2015 http://www.arthayantra.com

http://www.arthayantra.com/


What is a Robo-Advisor?

A Robo-Advisor is an online financial services firm that has automated the financial planning or investment processes. Computers invest your assets in low cost ETFs and Index Funds.



There are many digital wealth management (Robo-Advisor) platforms

outside the U.S.-

online financial planning firmNutmeg Investment Management – UKWealth Horizon – UKMoneyFarm – ItalyVaamo – GermanyOwlHub – GermanyMoneyvane.com – SwitzerlandArtha Yantra – India


http://www.quora.com/Robo-Advisor



http://www.quora.com/Nutmeg-Investment-Management

http://www.quora.com/MoneyFarm

http://www.quora.com/Moneyvane-com

http://www.quora.com/Artha-Yantra




There are many digital wealth management (Robo-Advisor) platforms the

U.S. Based-





All Detailed Metrics

Highlight Company

arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Market Landscape

arthayantra.com

http://www.arthayantra.com

Cross-Channel Detailed Metrics


As of Apr 8, 2015

Social Audience

Social Audience

The total number of followers across all tracked social channels, except LinkedIn.


Apr 8, 2015 vs. Apr 1, 2015

Social Audience, % Change

Social Audience

The total number of followers across all tracked social channels, except LinkedIn.


Apr 2, 2015 - Apr 8, 2015

Social Activity

Social Activity

The total number of posts across all tracked social channels, except LinkedIn.


Apr 2, 2015 - Apr 8, 2015

Social Engagement

Social Engagement

The total number of engagement actions across all tracked social channels, except LinkedIn.


Apr 2, 2015 - Apr 8, 2015

Social Applause Engagement

Social Applause Engagement

The applause engagement across all tracked social channels including Twitter Favorites, Facebook Likes, Google Plus +1s (on posts), YouTube Likes, and Instagram Likes (LinkedIn is excluded).http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Social Conversation Engagement

Social Conversation Engagement

The conversation engagement across tracked social channels including post comments on Facebook,

Google+, YouTube, and Instagram. Note that this does not include Twitter Replies or LinkedIn Post Comments.


Apr 2, 2015 - Apr 8, 2015

Social Amplification Engagement

Social Amplification Engagement

The amplification engagement across tracked social channels including Retweets, Facebook Post Shares, and Google+ Post Shares. http://www.arthayantra.com

Twitter Detailed Metrics


As of Apr 8, 2015

Twitter Followers

Twitter Followers

The number of people following this company on Twitter.


Apr 8, 2015 vs. Apr 1, 2015

Twitter Followers, % Change

Twitter Followers

The number of people following this company on Twitter.


Apr 2, 2015 - Apr 8, 2015

Average Tweets per Day

Average Tweets per Day

The average number of tweets by this company per day during this time period.


Apr 2, 2015 - Apr 8, 2015

Tweets, by Day

Tweets

The number of tweets by this company during this time period.


Apr 2, 2015 - Apr 8, 2015

Tweet Engagement Rate, by Day

Tweet Engagement Rate

The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Average Engagement Rate per Tweet

Average Engagement Rate per Tweet

The average number of interactions (retweets and favorites), per thousand followers, of this company's tweets during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Tweet Engagement Total

Tweet Engagement Total

The total number of interactions (retweets and favorites) of this company's own tweets during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Average Engagement Total per Tweet


The average number of interactions (retweets and favorites) of this company's tweets during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Tweets vs.

Tweets

The number of tweets by this company during this time period.


The average number of interactions (retweets and favorites) of this company's tweets during this time period.



Facebook Detailed Metrics


As of Apr 8, 2015

Facebook Page Likes

Facebook Page Likes

The number of people that have Liked this company on Facebook.


Apr 8, 2015 vs. Apr 1, 2015

Facebook Page Likes, % Change

Facebook Page Likes

The number of people that have Liked this company on Facebook.


Apr 2, 2015 - Apr 8, 2015

Average Facebook Posts per Day

Average Facebook Posts per Day

The average number of posts on this company's Facebook page per day during this time period.


Apr 2, 2015 - Apr 8, 2015

Facebook Posts, by Day

Facebook Posts

The total number of posts on this company's Facebook page during this time period.


Apr 2, 2015 - Apr 8, 2015

Facebook Post Engagement Rate, by Day

Facebook Post Engagement Rate

The total number of interactions (likes, comments, and shares), per thousand page likes, of posts on this company's Facebook page during this time period.http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Facebook Average Engagement Rate per Post

Facebook Average Engagement Rate per Post

The average number of interactions (likes, comments, and shares), per thousand page Likes, of posts on this company's Facebook page during this time period.http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Facebook Post Engagement Total

Facebook Post Engagement Total

The total number of interactions (likes, comments, and shares) of posts on this company's Facebook page during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Facebook Average Engagement Total per Post


The average number of interactions (likes, comments, and shares) of posts on this company's Facebook page during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Facebook Posts vs.

Facebook Posts

The total number of posts on this company's Facebook page during this time period.


The average number of interactions (likes, comments, and shares) of posts on this company's Facebook page during this time period.



Google+ Detailed Metrics


As of Apr 8, 2015

Google+ Plus Ones

Google+ Plus Ones

The number of people who have +1-ed this company on Google+.


Apr 8, 2015 vs. Apr 1, 2015

Google+ Plus Ones, % Change

Google+ Plus Ones

The number of people who have +1-ed this company on Google+.


Apr 2, 2015 - Apr 8, 2015

Average Google+ Posts per Day

Average Google+ Posts per Day

The average number of posts on this company's Google+ page per day during this time period.


Apr 2, 2015 - Apr 8, 2015

Google+ Posts, by Day

Google+ Posts

The number of posts on this company's Google+ page during this time period.


Apr 2, 2015 - Apr 8, 2015

Google+ Posts Engagement Rate, by Day

Google+ Posts Engagement Rate

The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Google+ Average Engagement Rate per Post

Google+ Average Engagement Rate per Post

The average number of interactions (+1s, comments, and reshares), per thousand Page +1s, of posts on this company's Google+ page during this time period.http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Google+ Posts Engagement Total

Google+ Posts Engagement Total

The total number of plus ones, comments, and reshares of posts on this company's Google+ page during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Google+ Average Engagement Total per Post


The average number of interactions (+1s, comments, and reshares) of posts on this company's Google+ page during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Google+ Posts vs.

Google+ Posts

The number of posts on this company's Google+ page during this time period.


The average number of interactions (+1s, comments, and reshares) of posts on this company's Google+ page during this time period.



YouTube Detailed Metrics


As of Apr 8, 2015

YouTube Subscribers

YouTube Subscribers

The number of people subscribing to this company on YouTube.


Apr 8, 2015 vs. Apr 1, 2015

YouTube Subscribers, % Change

YouTube Subscribers

The number of people subscribing to this company on YouTube.


Apr 2, 2015 - Apr 8, 2015

Average YouTube Posts per Day

Average YouTube Posts per Day

The average total number of posts on this company's YouTube channel per day during this time period.


Apr 2, 2015 - Apr 8, 2015

YouTube Posts, by Day

YouTube Posts

The total number of posts on this company's YouTube channel during this time period.


As of Apr 8, 2015

YouTube Views

YouTube Views

The total number of views for this company on YouTube.


Apr 2, 2015 - Apr 8, 2015

YouTube Posts Engagement Rate, by Day

YouTube Posts Engagement Rate

The total number of likes, dislikes, and comments, per thousand likes, of videos on this company's YouTube channel during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

YouTube Average Engagement Rate per Post

YouTube Average Engagement Rate per Post

The average number of interactions (likes, dislikes, and comments), per thousand Likes, of videos on this company's YouTube channel during this time period.http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

YouTube Posts Engagement Total

YouTube Posts Engagement Total

The total number of likes, dislikes, and comments of videos on this company's YouTube channel during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

YouTube Average Engagement Total per Post


The average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube channel during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

YouTube Posts vs.

YouTube Posts

The total number of posts on this company's YouTube channel during this time period.


The average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube channel during this time period.



Instagram Detailed Metrics


As of Apr 8, 2015

Instagram Followed By


The number of people following this company on Instagram.


Apr 8, 2015 vs. Apr 1, 2015

Instagram Followed By, % Change


The number of people following this company on Instagram.


Apr 2, 2015 - Apr 8, 2015

Average Instagram Posts per Day

Average Instagram Posts per Day

The average total number of posts on this company's Instagram per day during this time period.


Apr 2, 2015 - Apr 8, 2015

Instagram Posts, by Day

Instagram Posts

The total number of posts on this company's Instagram during this time period.


Apr 2, 2015 - Apr 8, 2015

Instagram Posts Engagement Rate, by Day

Instagram Posts Engagement Rate

The total number of likes and comments, per thousand followers, of posts on this company's Instagram during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Instagram Average Engagement Rate per Post

Instagram Average Engagement Rate per Post

The average number of interactions (likes and comments), per thousand followers, of posts on this company's Instagram during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Instagram Posts Engagement Total

Instagram Posts Engagement Total

The total number of likes and comments of posts on this company's Instagram during this time period.


Apr 2, 2015 - Apr 8, 2015

Instagram Average Engagement Total per Post


The average number of interactions (likes and comments) of posts on this company's Instagram during this time period. http://www.arthayantra.com

Apr 2, 2015 - Apr 8, 2015

Instagram Posts vs.

Instagram Posts

The total number of posts on this company's Instagram during this time period.


The average number of interactions (likes and comments) of posts on this company's Instagram during this time period.



SEO Detailed Metrics


As of Apr 8, 2015

Moz Domain Authority


Moz's best prediction about how a website will perform in search engine rankings (source:Moz).


Apr 2, 2015 - Apr 8, 2015

Moz Domain Authority, by Day




As of Apr 8, 2015

Moz External Links

Moz External Links

Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).


Apr 2, 2015 - Apr 8, 2015

Moz External Links, by Day

Moz External Links



As of Apr 8, 2015




Moz External Links


vs. Moz External Links


Apr 2, 2015 - Apr 8, 2015

SEMrush Rank, by Week

SEMrush Rank

SEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20

search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are more popular.


Apr 2, 2015 - Apr 8, 2015

Organic Keyword Count, by Week

Organic Keyword Count

SEMrush's estimate of the number of words for which you rank in the top 20 results.


Apr 2, 2015 - Apr 8, 2015

Organic Traffic, by Week

Organic Traffic

SEMrush's estimate of your monthly organic search visits.


Apr 2, 2015 - Apr 8, 2015

Organic Cost, by Week

Organic Cost

SEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to your organic search traffic during one month. http://www.arthayantra.com

SEM Detailed Metrics


As of Apr 8, 2015

Adwords Keywords

Adwords Keywords

SEMrush's estimate of the number of keywords for which advertising occurs.


As of Apr 8, 2015

Adwords Traffic

Adwords Traffic

SEMrush's estimate of the monthly paid site visitors.


As of Apr 8, 2015

Adwords Cost

Adwords Cost

SEMrush's estimate of the monthly adwords spend (in USD).


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Social media & SEO analysis of Top 5 Robo Advisors firms - ( )

Data & Analytics

Transcript of Social media & SEO analysis of Top 5 Robo Advisors firms - ( )