Social Media - Seen it all?
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Transcript of Social Media - Seen it all?
HEARD IT. HEARD IT. HEARD IT. Now what?
WE KNOW YOU KNOW
Social Media is a
Dialogue
If Facebook was a country it
would be the third largest nation of the world.
WE KNOW YOU KNOW
Social Media is
here to stay.
WE KNOW YOU KNOW
UNFORTUNATELY MOST COMPANIES ARE STILL TREATING SOCIAL MEDIA JUST LIKE ANOTHER MARKETING CHANNEL.
WHEN IN FACT IT IS SO MUCH MORE.
IT IS:
PUBLIC RELATIONS CUSTOMER SERVICE LOYALTY-BUILDING COLLABORATION NETWORKING THOUGHT-LEADERSHIP AND YES, CUSTOMER ACQUISITION, TOO.
REALISE
IF YOUR PRODUCT SUCKS, SOCIAL MEDIA WON’T FIX IT. HOWEVER, IF YOUR CUSTOMER SERVICE SUCKS, SOCIAL
MEDIA CAN HELP. IF YOUR REPEAT BUSINESS SUCKS, SOCIAL MEDIA CAN
HELP. IF YOUR COMPANY’S WORD OF MOUTH SUCKS, SOCIAL
MEDIA CAN HELP.
HEARD IT! HEARD IT! HEARD IT!
now what?
MOVE ON NIELSEN!
Consumer Research just got way better than it has ever been.
Social Networks open the flood gates to your consumer’s private life.
WHAT IS THIS?
THIS IS HOW I SELL MUSIC
I AM DIGITAL
“I know: Experience is the product”
SOCIAL MEDIA IS NOT ADVERTISING
And it’s not about the BIG idea!*
Stop thinking campaigns, start thinking effective conversation.
*PS: Girish, please note.
THANK YOU