SOCIAL MEDIA SECRETS with expert, Mike Magolnick

Mike Magolnick, Ph.D. Recognized Direct Selling Industry Executive Bestselling Author / Public Speaker / Trainer

on Social, Digital & Mobile Media 30 million + social contacts

Twitter @magolnickFacebook / magolnickLinkedIn / magolnickPinterest / magolnickYouTube / mmagolnick

WEEK 1 – INTRO TO SOCIAL Social Media History The Evolution of Communication Top Social Media Sites Social Media for Business Secrets to Social Success First Steps What NOT To Do What TO Do Next Steps

Social Media History1990s: AOL, Geocities and Classmates.com launch1996: ICQ1999-2000: Pandora, Friends Reunited, Livejournal2002: Friendster2003: LinkedIn, MySpace, Hi5, Delicious2004: Facebook, Flickr, Digg, Orkut, Vimeo2005: YouTube, Ning, reddit2006: Twitter2007: Tumblr, FriendFeed, Gowalla2009: Foursquare, Vevo2010: Instagram2011: Pinterest

The Evolution of Communication

Top Social Media Sites

Facebook: 900 million users

Twitter: 500 million users LinkedIn: 200 million

users

Pinterest: 70 million users

Social Media for Business Smart, progressive companies Marketing and communication Provides immediate information Helps with branding Control the public perception of your business Build relationships

Secrets to Social Success 900 million users Simple signup Emotional, not

commercial Learn about people Build friendships CAN be a big time

waster

AMATEURS• Share too much

information• Controversial

comments/posts• Post whatever comes to

mind• Put up too many business

posts• Posting non-relevant

content

PROFESSIONALS• Share engaging

information• Stay neutral• Post nuggets• Even mix of

business/personal• Content relevant to

friends

First StepsSet up accounts with Facebook, Twitter, and PinterestStart with Facebook as your foundation

Get the accounts with Twitter, LinkedIn and Pinterest opened and stay tuned for detailed instruction on how to use them in the upcoming trainings

Consistent pictures and biography info

WHAT NOT TO DO

© Magolnick 2012. Reproduction prohibited.

WHAT NOT TO DODO NOT include your home address or detailed

personal information such as when you will be away from home

DO NOT post or participate in controversial conversations

DO NOT start posting things about your business haphazardly – remember that you also represent FVN and we want you to be successful so we will give you tools

DO NOT post things on other people’s pages without their permission

DO NOT get overwhelmed – we are here to help you!

WHAT TO DO

WHAT TO DOFind friends and connect with people you knowAdd posts about what you are doingAdd tasteful picturesAdd funny and witty commentsAdd nice comments on other people’s postsWish people a Happy Birthday every day

WHATS NEXT

WHAT’S NEXT… WEEK 2 How to use the key social sites

Facebook Twitter LinkedIn Pinterest Blog

Tweeting/re-tweeting, pin boards, personal and professional profiles

Connecting to other people Establishing new relationships

© Magolnick 2012. Reproduction prohibited.

SOCIAL MEDIA SECRETS - WEEK 2

with expert, Mike Magolnick

WEEK 2 – GETTING STARTED Facebook Twitter LinkedIn Pinterest Blog Personal and professional profiles Connecting to other people Establishing new relationships

Facebook• 1 Billion users• “Emotional” social network• Personal vs Business• Halloween pics or Resume?

• How often to post• What NOT to post

• Adding / Managing Friends• Groups

Twitter• 500 million users• Micro-blog• Follow / Follow-back rules• Top 5 Search Engine

• How often to post• What NOT to post

• Adding / Managing Friends & Followers• Lists and Topics

Twitter• Anatomy of a Tweet• Tagging a topic with Hashtags• Tagging a person with @• Direct Messaging

• Promoting your business using the #Hashtag

• Lead generation

• Increasing your follower-base

• Why Twitter is extremely important

LinkedIn• 200 million users• Professional social network• Maximizing LinkedIn’s features for:

• Brand management• Lead generation• SEO

• Optimizing your profile• Adding and communicating with contacts

Pinterest• Fastest growing social network• Cross-over between emotional and

commercial• Why it started and what it is today

• How to pin, repin, like and comment

Pinterest• Adding / Managing Friends• Follow – Follow back strategy

• Using Pinterest to generate leads and sales

Blog• Wordpress vs Blogger vs Tumblr• Foundation for all social activity

• Connecting everything through blog

• How often do you post• Effective tagging• Cross promotion of posts

• SEO advantages

Personal vs Professional• Social media can be both personal AND

professional

Personal vs Professional

• Understanding WHY you use a particular site and what you want from it

• How to differentiate what you post on what sites to get the best possible result

Connections• “Cold call” vs referral• Friend of a friend etiquette• What you can and cannot say to someone

on social media

• Effectively building your followers and fans

Relationships• Understanding needs and wants

• Build relationships by addressing what people like and dislike

Relationships

• Commenting on and liking posts

• Offering solutions to challenges helps build new relationships and drive possible business leads

WHAT’S NEXT… WEEK 3 Using Social Media Effectively Connecting Social Profiles Messages Social Games Applications How to Get Leads

SOCIAL MEDIA SECRETS - WEEK 3

with expert, Mike Magolnick

WEEK 3 – USING SOCIAL

Using Social Media Effectively Connecting Social Profiles Messages Social Games Applications How to Get Leads

Connecting Social Profiles

• Facebook.com/Twitter• Twitter posts to personal FB page• FB fan page posts to Twitter

• Add all profiles to blog• Post from LinkedIn to Twitter

• Social management tools

Messages• What to say and how often

• Inspirational quotes• Bible verses/Proverbs• Business one-liners• Personal

• Facebook vs Twitter vs LinkedIn• Identify your goal• Types of messaging on each

Social Games• Time allocation• Real money / fake crops

• Acceptance of friends• Constant invitations

Lead Generation• Building relationships• Understanding Likes, Dislikes, Challenges

• Join groups• Get involved in conversations• Send direct messages addressing something

real• Facebook/Twitter/LinkedIn Ads• LinkedIn Question/Answer feature• Contests

• DO NOT try to sell through social media

Representing• Use the product/service• Share personal success stories

• Just share, don’t sell

• Put things out there that you WANT people to know

• Understand that you represent a larger brand so make sure you stay in compliance

WHAT’S NEXT… WEEK 4 Recap and Immediate Takeaways (Action

Points) Social Media is Interactive Q&A

SOCIAL MEDIA SECRETS – WEEK 4

with expert, Mike Magolnick

WEEK 4 – RECAP Recap and Immediate Takeaways (Action Points) Social is Interactive Q&A

Recap & Immediate Takeaways• Overview of weeks 2 & 3

• 5 things you can do today to make an immediate impact:• Optimize your profiles• Connect Facebook & Twitter• Create a post category schedule• Join a group on Facebook and LinkedIn• Like and comment on several friends’

posts

Social Media is Interactive• You cannot sell anything through social

media• You build relationships

• Understand what someone likes• Understand what someone dislikes• Understand challenges people have

• Address challenges, likes and dislikes by providing a solution in a success story format

• Just like with offline relationships, you need to interact with people on THEIR level to build the relationship

Q&A• To be filled in