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Social Media Secrets - An Insider's Perspective
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Desktop Education for Parks And Recreation Welcome and Sign-In Have you downloaded and printed a copy of your handouts? Please sign in with: Your Agency Name and the number of people watching/attending the webinar from your agency today 1
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Blake Sunshine
Transcript of Social Media Secrets - An Insider's Perspective
Desktop Education for Parks And RecreationWelcome and Sign-InHave you downloaded and printed a copy of your handouts?
Please sign in with:
Your Agency Name and the number of people watching/attending the webinar from your agency today
1
Thumbs up or Thumbs down…
My life is easier because of social media.
2
Social media is a very important part of our current marketing communications strategy.
How strongly to you agree with this statement?
Please discuss and share…
What are the obstacles
getting in the way of your social media
success?
Social Media Secrets
An Insider's Perspective
Black Sunshine, OwnerSocial Summer Camp
Acquire customers more efficiently
Where can we find YOUR AGENCY on social media?
Facebook? Twitter? Instagram? Pinterest? LinkedIn? You Tube? Slide
Share?
PLEASE SHARE
One Minute - Discuss and share in your chat box…
How often do you check your personal social media sites?
Hourly? A few times a day? A few times a week? Never?
One Minute - Discuss and share in your chat box…
How can we leverage the data from social media to:
•Reach more people in our community • Increase awareness of our
organization • Drive more traffic to our community events, parks, rec centers and camps
Social Media
Marketing Strategy
Social Ads
Social Content
Social Media
Marketing Strategy
Social Ads
Social Content
Organization Mission
Marketing Objective
Conversation
Conversation
Marketing Objective
Conversation
Conversation
Marketing Objective
Conversation
Conversation
Take a look at your handout…
Key Date
Message Topic
Marketing Objective
Social Tool
Measurement
Building A Conversation Calendar
Key Date May 25th
Message Topic Early bird is closing next week
Marketing Objective Sign up more campers
Social Tool Facebook + Instagram
Measurement Lift in this week’s sign ups
Building A Conversation Calendar
Key Date __________________________
Message Topic ______________________
Marketing Objective ___________________
Social Tool __________________________
Measurement ________________________
Using Your Handout…Build YOUR Own Conversation Calendar
In the FEEDBACK BOX… TRUE OR FALSE
Our agency has used
paid social media ads.
If TRUE please elaborate in the chat box below.
Social Media
Marketing Strategy
Social Ads
Social Content
How do you currently measure and report the impact of your
social media strategies?
Is any of this working? Please discuss and share…
Decide what to measure
Create a measurable asset
Execute
Measure
Optimize
What matters?
Leads
Traffic
Conversions
Reach
Engagement
Organic vs. Paid
Leads
Traffic
Conversions
Reach
Engagement
Engaging Image
Message Content
Tracking URL + Pixel
Measurable Asset
Targeting
Message Content
Tracking URL + Pixel
Measurable Asset
Targeting
How-To Measure
Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo.
Custom Landing Pages
Offsite Forms
Facebook Insights + Google Analytics
Conversion Tracking
Ask your web team to add code to your site
Create ad on social media platform
See all metrics based on conversions
Brainstorm and list
SPECIFIC steps you and your agency will take to
increase your social media success.
List Your Next Steps…
Thank you!!
Questions to [email protected].
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com
