Social Media Secrets - An Insider's Perspective

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Blake Sunshine

Transcript of Social Media Secrets - An Insider's Perspective

  • 1. Desktop Education for Parks And Recreation Welcome and Sign-In Have you downloaded and printed a copy of your handouts? Please sign in with: Your Agency Name and the number of people watching/attending the webinar from your agency today 1

2. Thumbs up or Thumbs down My life is easier because of social media. 2 3. Social media is a very important part of our current marketing communications strategy. How strongly to you agree with this statement? 4. Please discuss and share What are the obstacles getting in the way of your social media success? 5. Social Media Secrets An Insider's Perspective Black Sunshine, Owner Social Summer Camp 6. Acquire customers more efficiently 7. Where can we find YOUR AGENCY on social media? Facebook? Twitter? Instagram? Pinterest? LinkedIn? You Tube? Slide Share? PLEASE SHARE One Minute - Discuss and share in your chat box 8. How often do you check your personal social media sites? Hourly? A few times a day? A few times a week? Never? One Minute - Discuss and share in your chat box 9. How can we leverage the data from social media to: Reach more people in our community Increase awareness of our organization Drive more traffic to our community events, parks, rec centers and camps 10. Social Media Marketing Strategy Social Ads Social Content 11. Social Media Marketing Strategy Social Ads Social Content 12. Organization Mission Marketing Objective Conversation Conversation Marketing Objective Conversation Conversation Marketing Objective Conversation Conversation Take a look at your handout 13. Key Date Message Topic Marketing Objective Social Tool Measurement Building A Conversation Calendar 14. Key Date May 25th Message Topic Early bird is closing next week Marketing Objective Sign up more campers Social Tool Facebook + Instagram Measurement Lift in this weeks sign ups Building A Conversation Calendar 15. Key Date __________________________ Message Topic ______________________ Marketing Objective ___________________ Social Tool __________________________ Measurement ________________________ Using Your Handout Build YOUR Own Conversation Calendar 16. In the FEEDBACK BOX TRUE OR FALSE Our agency has used paid social media ads. If TRUE please elaborate in the chat box below. 17. Social Media Marketing Strategy Social Ads Social Content 18. How do you currently measure and report the impact of your social media strategies? Is any of this working? Please discuss and share 19. Decide what to measure Create a measurable asset Execute Measure Optimize 20. What matters? Leads Traffic Conversions Reach Engagement 21. Organic vs. Paid Leads Traffic Conversions Reach Engagement 22. Engaging Image Message Content Tracking URL + Pixel Measurable Asset Targeting 23. Message Content Tracking URL + Pixel Measurable Asset Targeting 24. How-To Measure Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo. Custom Landing Pages Offsite Forms Facebook Insights + Google Analytics 25. Conversion Tracking Ask your web team to add code to your site Create ad on social media platform See all metrics based on conversions 26. Brainstorm and list SPECIFIC steps you and your agency will take to increase your social media success. List Your Next Steps 27. Thank you!! Questions to blake@socialsummercamp.com. Facebook.com/socialsummercamp Twitter.com/socialsummrcamp Socialsummercamp.com