Social Media Saac October 2010
30
Shift Your Paradigm And Expand Your Business Through The Effective Use of Social Media Presenters: Dana R. Zezzo ProTowels Etc. Karen Silvers Halo Lee Wayne Corporation
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Transcript of Social Media Saac October 2010
Shift Your Paradigm And Expand Your Business Through The
Effective Use of Social Media
Presenters:
Dana R. Zezzo ProTowels Etc.
Karen Silvers Halo Lee Wayne Corporation
Consumer Buying & Research Habits Have Changed
5 Key Discussions of Social Media
• Accessibility
• Brand – Company vs Individual
• Content
• Time
• Tracking ROI
• Stay in front of clients & prospects• Know your clients/prospects better
– Identify unknown connections
• Find new prospects• Branding• Sales• Fun
Benefit From Social Networking
Accessibility!Be where your customers are!
What We Want to Prove TodayThe Ultimate Rolodex?
BrandCompany VS Individual
Add Personality and Humaness your Brand
New Economy = Transparency
POST• Events
• Videos
• Discussions
• Photos
• Blog Articles
• Press Releases
Content
85% of all business is done after the 9th touch
Social Media to a salesperson is all about:
TOUCHES
BALANCE
For Full Article – Click Here
Understanding the SM “Shout Out”
• Take a genuine interest in your clients and their business.
• Compliment – understand generational or demographic views!
• Proper use of hyperlinks.
Time?
Daily Touches
The BIG Question … Social Media 30 – 60 minutes a day!
Satellite Radio Theory
So what does this tell you?
That people are using Social Networking Sites for
Building Relationships and
Research Before Buying
TRACKING ROI
This will improve your Google ranking
If Nothing Else …
This will improve your Google ranking
If Nothing Else …
What is your SM Strategy?
• Brand? (Consistent)• Posts? (Message)• Connections• Network• Google analytics• Goal?
– # of fans, followers or friends…– Comment streams….– Traffic or indirect sales…
Spider Web Theory
• Do not over sell• Understand Post Volume • Be relevant & transparent• Live as if your mom is watching• Remember if you are mixing
– Don’t play games– Don’t drink and post
• Have fun!
Rules To Follow On All Sites
Recap – what should I be doing!
• Profiles• Rolodex• Touches• Building Network• Post (Balance)• Watch / Listen• Join Groups• Conversations
• Spider Web Theory• Satellite Radio Theory• Accessibility!
THANK YOU!
Presenter:
Dana R. Zezzo ProTowels Etc.
Karen Silvers Halo Lee Wayne Corporation
